Electronic cigarette Audience in United States
Electronic cigarette has an estimated audience of 5,637,352 people in United States. 45.8% are female, 54.2% are male, average age 41.8. Top brand affinities: University of Rochester Medical Center, Electronic cigarette, Heated Tobacco, Ultrafine particle, njoy.
Top brand affinities include University of Rochester Medical Center, Electronic cigarette, Heated Tobacco, with strongest over-indexing on University of Rochester Medical Center (68.75× the country average). Demographically, the Electronic cigarette audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality.
Category: Food & Beverages · Type: Topic
Demographics of Electronic cigarette fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 41.8 |
| Estimated audience size | 5,637,352 |
Audience persona
The typical Electronic cigarette fan in United States is balanced, around 41.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for University of Rochester Medical Center.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University of Rochester Medical Center | 68.75× | Business & Career |
| Electronic cigarette | 19.86× | Food & Beverages |
| Heated Tobacco | 19.86× | Food & Beverages |
| Ultrafine particle | 15.15× | Health |
| njoy | 14.58× | Music & Radio |
| Snus | 14.21× | Food & Beverages |
| Smokeless tobacco | 12.8× | Food & Beverages |
| Vype | 11.57× | Food & Beverages |
| Geekvape | 11.57× | Food & Beverages |
| Vuse | 11.38× | Food & Beverages |
| Vape Shop | 11.08× | Food & Beverages |
| Juul | 10.73× | Food & Beverages |
| Aspire Music Group | 10.72× | |
| Altria | 10.68× | Food & Beverages |
| Allen Carr | 10.62× | Literature |
| Learn More Breathe Better | 10.55× | |
| Camel (cigarette) | 10.48× | Food & Beverages |
| Cloud Chasing | 10.42× | Food & Beverages |
| Marlboro (cigarette) | 10.27× | Food & Beverages |
| IQOS | 9.33× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.65 |
| Spirituality | BALANCE | 1.58 |
| Community Orientation | OPEN | 1.51 |
| Travelling | THRILL | 1.35 |
| Patriotism | CONSERVATISM | 1.33 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.4% |
| Italy | 3.7% |
See Electronic cigarette audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Electronic cigarette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.