A data profile of the people who buy, follow and care about Electronic cigarette in United States — modelled from more than twelve digital signal sources. Electronic cigarette has an estimated audience of 5,637,352 people in United States.
Electronic cigarette has an estimated audience of 5,637,352 people in United States. 45.8% are female, 54.2% are male, average age 41.8. Top brand affinities: University of Rochester Medical Center, Beauty, Batman, Cigarette, Camel (cigarette).
Top brand affinities include University of Rochester Medical Center, Beauty, Batman, with strongest over-indexing on University of Rochester Medical Center (68.75× the country average).
Demographically, the Electronic cigarette audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
The typical Electronic cigarette fan in United States is balanced, around 41.8 years old, with strong Extroversion tendencies and a notable affinity for University of Rochester Medical Center.
The key figures that characterise the Electronic cigarette profile in United States.
45.8% are female, 54.2% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 41.8 |
| Estimated audience size | 5,637,352 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Electronic cigarette audience comes from United States.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.4% |
| Italy | 3.7% |
The strongest cross-interests of the Electronic cigarette audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | University of Rochester Medical Center | Business & Career | 68.75× | ||
| 02 | Snus | Food & Beverages | 14.21× | ||
| 03 | Camel (cigarette) | Food & Beverages | 10.48× | ||
| 04 | Cigarette | Food & Beverages | 7.26× | ||
| 05 | Roblox | Games | 3.85× | ||
| 06 | Batman | Movies & TV | 3.42× | ||
| 07 | LabCorp | Health | 3.02× | ||
| 08 | Casey | Music & Radio | 2.84× | ||
| 09 | Twitch | Games | 2.73× | ||
| 10 | Anime convention | Literature | 2.52× | ||
| 11 | Google News | News | 2.49× | ||
| 12 | Underground hip hop | Music & Radio | 2.48× | ||
| 13 | Anime and manga fandom | Literature | 2.42× | ||
| 14 | Gamer | Games | 2.00× | ||
| 15 | Humour | Literature | 1.81× | ||
| 16 | Beauty | Beauty & Wellness | 1.75× | ||
| 17 | Electronics | Technology & Electronics | 1.69× | ||
| 18 | Automobiles | Cars & Mobility | 1.58× | ||
| 19 | Computers | Technology & Electronics | 1.52× | ||
| 20 | Shoes | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.56× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Risk Appetite | THRILL | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.79× | |
| Quality Awareness | PREMIUM | 0.80× | |
| DIY Mentality | THRILL | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Electronic cigarette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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