Electronic cigarette Audience in United States

Demographics of Electronic cigarette fans

Audience persona

The typical Electronic cigarette fan in United States is balanced, around 41.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for University of Rochester Medical Center.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Electronic cigarette audiences in other countries

• Electronic cigarette — Germany
• Electronic cigarette — United Kingdom
• Electronic cigarette — France
• Electronic cigarette — Italy
• Electronic cigarette — Spain
• Electronic cigarette — Brazil
• Electronic cigarette — Japan
• Electronic cigarette — South Korea
• Electronic cigarette — India

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How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic cigarette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.