Rascasse Audience Intelligence

Camel (cigarette) Target Market in United States

A data profile of the people who buy, follow and care about Camel (cigarette) in United States — modelled from more than twelve digital signal sources. Camel (cigarette) has an estimated audience of 2,805,453 people in United States.

#3among Tobacco in United States#1110among Brand in United States#673in Food & Beverages

The average Camel (cigarette) fan in United States is 42.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Snuff (tobacco), Zippo, Cigarette pack, with strongest over-indexing on Snuff (tobacco) (38.4× the country average).

Demographically, the Camel (cigarette) audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Camel (cigarette) fan in United States is balanced, around 42.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Snuff (tobacco).

Category: Food & Beverages · Type: Brand · Subtype: Tobacco

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Camel (cigarette) profile in United States.

Audience size
2.8M
in United States
Gender
52.9%♀
47.1% male
Age
42.4
average years
Country rank
#10868
Brand in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Camel (cigarette)

52.9% are female, 47.1% are male, average age 42.4.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Camel (cigarette) audience in United States
MetricValue
Female52.9%
Male47.1%
Average age42.4
Estimated audience size2,805,453
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Camel (cigarette) audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3918%
40-4920%
50+30%
Fig. 04

Worldwide distribution

28.5%

of the worldwide Camel (cigarette) audience comes from United States.

Worldwide audience distribution share by country for Camel (cigarette)
CountryShare
United States28.5%
United Kingdom6.4%
India6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Camel (cigarette) audience in United States is strongest.

Fig. 05

Top regions by affinity

Camel (cigarette) customers by region in United States
#RegionReachAffinity×
01California~300K1.34×
02Kentucky~30K1.20×
03Oregon~30K1.18×
04Indiana~40K1.14×
05Utah~20K1.13×
06Virginia~50K1.12×
07North Carolina~70K1.11×
08Texas~200K1.10×
09Washington~40K1.10×
10Idaho~10K1.09×
11Nebraska~10K1.08×
12South Dakota~5K1.08×
13Georgia~60K1.06×
14Missouri~30K1.06×
15Pennsylvania~70K1.05×
16Ohio~60K1.05×
17Oklahoma~20K1.03×
18Kansas~20K1.03×
19Minnesota~30K1.02×
20Louisiana~30K1.02×
21Arkansas~20K1.02×
22North Dakota~4K1.01×
23Tennessee~40K0.99×
24Alabama~30K0.99×
25Mississippi~20K0.99×
26Michigan~50K0.98×
27Arizona~40K0.98×
28Wisconsin~30K0.98×
29Montana~5K0.98×
30South Carolina~30K0.97×
31Iowa~20K0.97×
32Maine~7K0.97×
33Maryland~30K0.96×
34West Virginia~9K0.96×
35New York~100K0.94×
36Illinois~60K0.94×
37New Jersey~50K0.94×
38Massachusetts~40K0.94×
39New Mexico~9K0.94×
40Alaska~4K0.94×
41Connecticut~20K0.92×
42Hawaii~8K0.92×
43Vermont~3K0.92×
44Nevada~20K0.90×
45New Hampshire~7K0.90×
46Florida~100K0.89×
47Delaware~5K0.89×
48Colorado~30K0.88×
49Washington, District of Columbia~5K0.84×
50Rhode Island~5K0.83×
Fig. 06

Affinity by region

Affinity by region — Camel (cigarette), United States
0.83×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Camel (cigarette) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Camel (cigarette) audience
#·InterestCategoryAffinity×
01Alec Bradley CigarsFood & Beverages54.01×
02Philip Morris InternationalFood & Beverages53.67×
03Montecristo (cigar)Brand46.93×
04Cigarette holderFood & Beverages42.25×
05Snuff (tobacco)Food & Beverages38.40×
06Cigarette packFood & Beverages31.21×
07ZippoFood & Beverages25.58×
08Chewing tobaccoFood & Beverages24.61×
09Smokeless tobaccoFood & Beverages24.52×
10Cigar AficionadoFood & Beverages22.42×
11Lucky StrikeFood & Beverages20.72×
12PubMedInternet & Social Media16.82×
13Smoking (rolling paper)Home & Garden13.88×
14San Bernardino Valley CollegeBusiness & Career13.10×
15LighterHome & Garden12.95×
16Electronic cigaretteFood & Beverages12.41×
17CigarFood & Beverages9.56×
18CigaretteFood & Beverages8.00×
19SmokingFood & Beverages4.78×
20Dollar GeneralShopping2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Camel (cigarette) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Camel (cigarette) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.31×
Community OrientationOPEN1.29×
CreativityOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Camel (cigarette) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Design AffinityPREMIUM0.90×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Camel (cigarette)'s target market in United States?

Camel (cigarette)'s target market in United States covers an estimated 2,805,453 people, concentrated in California and Texas.

02

What is the gender split and age of Camel (cigarette) customers?

52.9% of the Camel (cigarette) audience are female, 47.1% are male, with an average age of 42.4 years.

03

Which brands do Camel (cigarette) fans like most?

Camel (cigarette) fans show strongest brand affinity for Snuff (tobacco) (38.4×), Zippo (25.58×), and Cigarette pack (31.21×) over the country average.

04

Where do Camel (cigarette) fans live in United States?

Camel (cigarette) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Camel (cigarette) fans also like?

Beyond Camel (cigarette) itself, the audience over-indexes on Zippo (25.58×), Cigarette pack (31.21×), Montecristo (cigar) (46.93×), and Philip Morris International (53.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Camel (cigarette) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Camel (cigarette). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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