Lighter Audience in United States

Lighter logo

Lighter has an estimated audience of 2,207,546 people in United States. 46.8% are female, 53.2% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Bic (company), Rock music, Camel (cigarette), Tobacco pipe, Fox News Channel.

The average Lighter fan in United States is 40.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bic (company), Rock music, Camel (cigarette), with strongest over-indexing on Bic (company) (30.15× the country average). Demographically, the Lighter audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lighter fans

Demographic split for Lighter audience in United States
MetricValue
Female46.8%
Male53.2%
Average age40.6
Estimated audience size2,207,546

Audience persona

The typical Lighter fan in United States is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Bic (company).

Top regions in United States

Top regions ranked by reach for Lighter in United States
RegionReachAffinity
California342,6351.41×
Texas224,3031.18×
Florida160,5951.07×
New York142,8111.16×
Illinois83,7761.14×
Georgia75,3501.11×
Pennsylvania73,4610.99×
North Carolina66,1001×
Ohio63,3750.93×
New Jersey55,5690.99×
Michigan55,5090.96×
Washington53,5401.21×
Virginia52,6260.98×
Arizona50,3611.12×
Massachusetts44,3081.02×
Tennessee42,7750.97×
Indiana42,1751.05×
Maryland40,1071.06×
Missouri35,4501×
Colorado33,9190.97×
Minnesota31,9461.01×
Alabama30,1640.98×
Louisiana29,9311.05×
South Carolina29,6200.89×
Wisconsin28,4580.86×
Kentucky27,2070.98×
Oregon27,0741.07×
Oklahoma26,2861.07×
Nevada24,0711.13×
Connecticut22,4811.02×
Utah21,6381.09×
Kansas18,0061.03×
Arkansas17,7030.97×
Mississippi17,4920.96×
Iowa17,0430.94×
New Mexico13,1581.19×
Hawaii12,0041.27×
Idaho10,5780.96×
West Virginia10,0200.97×
Nebraska9,5440.86×
Maine7,5790.96×
New Hampshire7,0260.81×
Rhode Island6,4640.92×
Washington, District of Columbia6,1890.93×
Montana5,0950.83×
Delaware4,8890.8×
Alaska4,8421.03×
South Dakota4,2400.83×
North Dakota3,4320.76×
Vermont3,1680.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lighter audience
BrandAffinityCategory
Bic (company)30.15×Food & Beverages
Rock music1.74×Music & Radio
Camel (cigarette)12.79×Food & Beverages
Tobacco pipe11×Food & Beverages
Fox News Channel1.57×Movies & TV
Survival skills2.56×Politics & Society
AutoZone1.86×Cars & Mobility
Peacemaker1.61×Movies & TV
Scooby-Doo2.25×Movies & TV
Warriors (novel series)2.39×Literature
Eastern Time Zone1.51×Politics & Society
Drill bit2.86×Home & Garden
Tobacco3.49×Food & Beverages
O'Reilly Auto Parts2.1×Cars & Mobility
Chuck Norris2.05×Movies & TV
Gateway Pundit2.81×News
Wrench2.06×Home & Garden
Hand tool1.71×Home & Garden
Sailing3.27×Travel & Leisure
Erlang (programming language)8.61×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lighter audience
TraitClusterScore
PatriotismCONSERVATISM1.79
IndividualismJOY1.73
DIY MentalityTHRILL1.43
Price SensitivityPREMIUM1.33
Early Adopter MentalityPOWER1.24
Need for SecurityCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Lighter
CountryShare
United States24.4%
Japan7.8%
South Korea5.7%

See Lighter audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lighter have in United States?

Lighter has an estimated audience of 2,207,546 people in United States, concentrated in California and Texas.

What is the gender split and age of Lighter fans?

46.8% of Lighter fans are female, 53.2% are male, with an average age of 40.6 years.

Which brands do Lighter fans like most?

Lighter fans show strongest brand affinity for Bic (company) (30.15×), Rock music (1.74×), and Camel (cigarette) (12.79×) over the country average.

Where do Lighter fans live in United States?

Lighter fans in United States are most concentrated in California (reach 342,635), Texas (reach 224,303), and Florida (reach 160,595). These three regions account for the largest share of the active audience.

What other brands do Lighter fans also like?

Beyond Lighter itself, the audience over-indexes on Rock music (1.74×), Camel (cigarette) (12.79×), Tobacco pipe (11×), and Fox News Channel (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lighter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.