Rascasse Audience Intelligence

Lighter Audience in United States

A data profile of the people who buy, follow and care about Lighter in United States — modelled from more than twelve digital signal sources. Lighter has an estimated audience of 2,207,546 people in United States.

#6002among Topic in United States#748in Home & Garden

The average Lighter fan in United States is 40.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zippo, Bic (company), Camel (cigarette), with strongest over-indexing on Zippo (13.96× the country average).

Demographically, the Lighter audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lighter fan in United States is balanced, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Zippo.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lighter profile in United States.

Audience size
2.2M
in United States
Gender
46.8%♀
53.2% male
Age
40.6
average years
Country rank
#13159
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lighter fans

46.8% are female, 53.2% are male, average age 40.6.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Lighter audience in United States
MetricValue
Female46.8%
Male53.2%
Average age40.6
Estimated audience size2,207,546
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Lighter audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

24.4%

of the worldwide Lighter audience comes from United States.

Worldwide audience distribution share by country for Lighter
CountryShare
United States24.4%
Japan7.8%
South Korea5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lighter audience in United States is strongest.

Fig. 05

Top regions by affinity

Lighter fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.31×
02Hawaii~10K1.24×
03New Mexico~10K1.17×
04Texas~200K1.15×
05Washington~50K1.15×
06New York~100K1.10×
07Illinois~80K1.09×
08Alaska~5K1.09×
09Nevada~20K1.08×
10Georgia~70K1.07×
11Arizona~50K1.07×
12Oregon~30K1.06×
13Maryland~40K1.05×
14Louisiana~30K1.05×
15Oklahoma~30K1.05×
16Utah~20K1.05×
17Arkansas~20K1.04×
18West Virginia~10K1.04×
19Kansas~20K1.02×
20Florida~200K1.01×
21Massachusetts~40K1.01×
22Indiana~40K1.01×
23Connecticut~20K1.01×
24Missouri~40K0.99×
25Pennsylvania~70K0.98×
26North Carolina~70K0.98×
27New Jersey~50K0.98×
28Virginia~50K0.98×
29Minnesota~30K0.98×
30Idaho~10K0.98×
31Colorado~30K0.97×
32Alabama~30K0.96×
33Kentucky~30K0.96×
34Mississippi~20K0.96×
35Maine~8K0.96×
36Tennessee~40K0.94×
37Rhode Island~7K0.94×
38Ohio~60K0.93×
39Iowa~20K0.93×
40Washington, District of Columbia~6K0.92×
41South Dakota~5K0.92×
42Michigan~50K0.91×
43Delaware~6K0.91×
44Nebraska~10K0.90×
45Vermont~3K0.90×
46South Carolina~30K0.89×
47Montana~5K0.89×
48North Dakota~4K0.89×
49Wisconsin~30K0.86×
50New Hampshire~7K0.86×
Fig. 06

Affinity by region

Affinity by region — Lighter, United States
0.86×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lighter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lighter audience
#·InterestCategoryAffinity×
01Bic (company)Food & Beverages30.15×
02ZippoFood & Beverages13.96×
03Camel (cigarette)Food & Beverages12.79×
04Tobacco pipeFood & Beverages11.00×
05TobaccoFood & Beverages3.49×
06SailingTravel & Leisure3.27×
07Drill bitHome & Garden2.86×
08Survival skillsPolitics & Society2.56×
09Melania TrumpPolitics & Society2.46×
10Scooby-DooMovies & TV2.25×
11O'Reilly Auto PartsCars & Mobility2.10×
12WrenchHome & Garden2.06×
13Chuck NorrisMovies & TV2.05×
14AutoZoneCars & Mobility1.86×
15Rock musicMusic & Radio1.74×
16Hand toolHome & Garden1.71×
17PeacemakerMovies & TV1.61×
18Donald TrumpPolitics & Society1.59×
19Fox News ChannelMovies & TV1.57×
20Eastern Time ZonePolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lighter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lighter audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Need for SecurityCONSERVATISM1.33×
TraditionCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lighter audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.69×
IndulgenceJOY0.82×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lighter have in United States?

Lighter has an estimated audience of 2,207,546 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lighter fans?

46.8% of Lighter fans are female, 53.2% are male, with an average age of 40.6 years.

03

Which brands do Lighter fans like most?

Lighter fans show strongest brand affinity for Zippo (13.96×), Bic (company) (30.15×), and Camel (cigarette) (12.79×) over the country average.

04

Where do Lighter fans live in United States?

Lighter fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lighter fans also like?

Beyond Lighter itself, the audience over-indexes on Bic (company) (30.15×), Camel (cigarette) (12.79×), Rock music (1.74×), and Donald Trump (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Lighter audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lighter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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