Tobacco Audience in United States
Tobacco has an estimated audience of 9,522,033 people in United States. 42.6% are female, 57.4% are male, average age 43.2. Top brand affinities: Cigarette pack, Tobacco pipe, Dipping tobacco, Cigar, Smoking.
Top brand affinities include Cigarette pack, Tobacco pipe, Dipping tobacco, with strongest over-indexing on Cigarette pack (34.24× the country average). Demographically, the Tobacco audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Food & Beverages · Type: Topic
Demographics of Tobacco fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 43.2 |
| Estimated audience size | 9,522,033 |
Audience persona
The typical Tobacco fan in United States is more male, around 43.2 years old, with strong Risk Appetite tendencies and a notable affinity for Cigarette pack.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cigarette pack | 34.24× | Food & Beverages |
| Tobacco pipe | 20.63× | Food & Beverages |
| Dipping tobacco | 33.46× | Food & Beverages |
| Cigar | 10.44× | Food & Beverages |
| Smoking | 5.61× | Food & Beverages |
| United States | 1.73× | Travel & Leisure |
| Fox News Channel | 1.87× | Movies & TV |
| Chewing tobacco | 22.71× | Food & Beverages |
| Camel (cigarette) | 14.06× | Food & Beverages |
| Rock music | 1.87× | Music & Radio |
| Cigarette | 6.94× | Food & Beverages |
| Friends | 1.99× | Movies & TV |
| Smokeless tobacco | 20.9× | Food & Beverages |
| Outdoor recreation | 1.52× | Sports |
| Comedy movies | 1.68× | Movies & TV |
| TikTok | 1.68× | Internet & Social Media |
| Electronic cigarette | 7.1× | Food & Beverages |
| Casey | 2.79× | Music & Radio |
| AutoZone | 2.13× | Cars & Mobility |
| Humour | 1.59× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.4 |
| Luxury Orientation | PREMIUM | 1.59 |
| Patriotism | CONSERVATISM | 1.58 |
| Individualism | JOY | 1.41 |
| Extroversion | THRILL | 1.41 |
| Convenience Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| France | 10.1% |
| Italy | 4.7% |
See Tobacco audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tobacco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.