Tobacco Audience in United States
Tobacco has an estimated audience of 9,522,033 people in United States. 42.6% are female, 57.4% are male, average age 43.2. Top brand affinities: Cigarette pack, Dipping tobacco, Tobacco, Holy Fuck, The Octopus Project.
Top brand affinities include Cigarette pack, Dipping tobacco, Tobacco, with strongest over-indexing on Cigarette pack (34.24× the country average). Demographically, the Tobacco audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Sustainability, Tradition.
Category: Food & Beverages · Type: Topic
Demographics of Tobacco fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 43.2 |
| Estimated audience size | 9,522,033 |
Audience persona
The typical Tobacco fan in United States is more male, around 43.2 years old, with strong Sustainability tendencies and a notable affinity for Cigarette pack.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cigarette pack | 34.24× | Food & Beverages |
| Dipping tobacco | 33.46× | Food & Beverages |
| Tobacco | 31.58× | Food & Beverages |
| Holy Fuck | 27.23× | Music & Radio |
| The Octopus Project | 25.17× | Music & Radio |
| Gold Flake | 24.88× | Food & Beverages |
| Rothmans | 24.88× | Food & Beverages |
| Chewing tobacco | 22.71× | Food & Beverages |
| The Cigar Life | 22.14× | Shopping |
| Smokeless tobacco | 20.9× | Food & Beverages |
| Tobacco pipe | 20.62× | Food & Beverages |
| Cigar Advisor | 17.88× | Food & Beverages |
| Montecristo (cigar) | 17.82× | |
| Sampoerna | 17.38× | Food & Beverages |
| Gauloises Blondes | 16.67× | Food & Beverages |
| Pall Mall | 16.67× | Food & Beverages |
| Mevius | 16.23× | Food & Beverages |
| IQOS | 16.16× | Food & Beverages |
| Camel (cigarette) | 14.06× | Food & Beverages |
| John Player Special | 13.84× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.89 |
| Tradition | CONSERVATISM | 1.85 |
| Family Orientation | CONSERVATISM | 1.82 |
| Urban Lifestyle | OPEN | 1.65 |
| Indulgence | JOY | 1.65 |
| Career Orientation | POWER | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| France | 10.1% |
| Italy | 4.7% |
See Tobacco audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tobacco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.