Smokeless tobacco Audience in United States

Smokeless tobacco logo

Smokeless tobacco has an estimated audience of 775,934 people in United States. 36.6% are female, 63.4% are male, average age 46.9. Top brand affinities: Bundarra, New South Wales, Gogomantv, Emlak Sepeti, Mojinos Escozíos, Elsword.

Top brand affinities include Bundarra, New South Wales, Gogomantv, Emlak Sepeti, with strongest over-indexing on Bundarra, New South Wales (73.39× the country average). Demographically, the Smokeless tobacco audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Category: Food & Beverages · Type: Topic

Demographics of Smokeless tobacco fans

Demographic split for Smokeless tobacco audience in United States
MetricValue
Female36.6%
Male63.4%
Average age46.9
Estimated audience size775,934

Audience persona

The typical Smokeless tobacco fan in United States is more male, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Bundarra, New South Wales.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smokeless tobacco audience
BrandAffinityCategory
Bundarra, New South Wales73.39×Travel & Leisure
Gogomantv24.4×Internet & Social Media
Emlak Sepeti24.16×Home & Garden
Mojinos Escozíos19.03×Music & Radio
Elsword18.33×Games
Habtamu Wondimu17.52×Politics & Society
Wandering Earl15.26×Travel & Leisure
Wedding Favors shop12.67×Kids & Family
McGill University Faculty of Law12.48×Business & Career
ISU Figure Skating11.66×Sports
University of Education11.61×Business & Career
Emma's Diary9.18×Kids & Family
Offaly GAA9.0×Sports
AppNexus8.74×Business & Career
Infiniti QX568.46×Cars & Mobility
Gilbert Montagné8.17×Music & Radio
Jennifer Fisher Jewelry7.99×Fashion & Accessoires
Proton Iriz7.86×Cars & Mobility
Jewel Quest II7.54×Games
ICF International7.49×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smokeless tobacco audience
TraitClusterScore
PatriotismCONSERVATISM1.95
Need for SecurityCONSERVATISM1.36
IndulgenceJOY1.32
DIY MentalityTHRILL1.25
ExtroversionTHRILL1.21
Community OrientationOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Smokeless tobacco
CountryShare
United States74.6%
United Kingdom4.5%
Italy4.1%

See Smokeless tobacco audiences in other countries

More Food & Beverages audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Smokeless tobacco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.