Smokeless tobacco Audience in United States
Smokeless tobacco has an estimated audience of 775,934 people in United States. 36.6% are female, 63.4% are male, average age 46.9. Top brand affinities: Autism Awareness, PSV Eindhoven, Diabetes mellitus awareness, MSN, Tobacco.
Top brand affinities include Autism Awareness, PSV Eindhoven, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Smokeless tobacco audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Food & Beverages · Type: Topic
Demographics of Smokeless tobacco fans
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 46.9 |
| Estimated audience size | 775,934 |
Audience persona
The typical Smokeless tobacco fan in United States is more male, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| PSV Eindhoven | 73.39× | Sports |
| Diabetes mellitus awareness | 12.48× | Health |
| MSN | 6.15× | News |
| Tobacco | 15.26× | Food & Beverages |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Tobacco pipe | 24.16× | Food & Beverages |
| Smoking | 9.91× | Food & Beverages |
| Income tax | 13.19× | Business & Career |
| Camel (cigarette) | 24.4× | Food & Beverages |
| Staples (Canada) | 5.52× | Business & Career |
| Kia Sportage | 18.33× | Cars & Mobility |
| Chuck Norris | 5.45× | Movies & TV |
| Great Clips | 5.21× | Beauty & Wellness |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Sam Elliott | 6.74× | Movies & TV |
| Electronic cigarette | 8.74× | Food & Beverages |
| PubMed | 11.49× | Internet & Social Media |
| Nicotine gum | 26.8× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.95 |
| Need for Security | CONSERVATISM | 1.36 |
| Indulgence | JOY | 1.32 |
| DIY Mentality | THRILL | 1.25 |
| Extroversion | THRILL | 1.21 |
| Community Orientation | OPEN | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.6% |
| United Kingdom | 4.5% |
| Italy | 4.1% |
See Smokeless tobacco audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Smokeless tobacco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.