A data profile of the people who buy, follow and care about Smokeless tobacco in United States — modelled from more than twelve digital signal sources. Smokeless tobacco has an estimated audience of 775,934 people in United States.
Smokeless tobacco has an estimated audience of 775,934 people in United States. 36.6% are female, 63.4% are male, average age 46.9. Top brand affinities: Tobacco, PubMed, Camel (cigarette), Tobacco pipe, Smoking.
Top brand affinities include Tobacco, PubMed, Camel (cigarette), with strongest over-indexing on Tobacco (20.9× the country average).
Demographically, the Smokeless tobacco audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Smokeless tobacco fan in United States is more male, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Tobacco.
The key figures that characterise the Smokeless tobacco profile in United States.
36.6% are female, 63.4% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 46.9 |
| Estimated audience size | 775,934 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Smokeless tobacco audience comes from United States.
| Country | Share |
|---|---|
| United States | 73.3% |
| United Kingdom | 4.4% |
| Italy | 4.0% |
The strongest cross-interests of the Smokeless tobacco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Camel (cigarette) | Food & Beverages | 24.52× | ||
| 02 | PubMed | Internet & Social Media | 24.41× | ||
| 03 | Tobacco pipe | Food & Beverages | 23.40× | ||
| 04 | Nicotine gum | Food & Beverages | 22.28× | ||
| 05 | Tobacco | Food & Beverages | 20.90× | ||
| 06 | Electronic cigarette | Food & Beverages | 12.80× | ||
| 07 | Smoking | Food & Beverages | 9.75× | ||
| 08 | Zippo | Food & Beverages | 9.29× | ||
| 09 | Cigar | Food & Beverages | 6.89× | ||
| 10 | Weather forecasting | Home & Garden | 3.86× | ||
| 11 | Hardware store | Home & Garden | 3.65× | ||
| 12 | Discount Tire | Shopping | 3.56× | ||
| 13 | Solar energy | Home & Garden | 3.16× | ||
| 14 | FedEx | Business & Career | 2.78× | ||
| 15 | Internet & Social Media | 2.13× | |||
| 16 | McDonald's | Food & Beverages | 1.89× | ||
| 17 | Alcoholic beverages | Food & Beverages | 1.77× | ||
| 18 | Donald Trump | Politics & Society | 1.74× | ||
| 19 | Smartphones | Technology & Electronics | 1.56× | ||
| 20 | Walmart | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.27× | |
| Need for Security | CONSERVATISM | 1.72× | |
| Family Orientation | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.65× | |
| Luxury Orientation | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Smokeless tobacco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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