Nicotine gum Audience in United States

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Nicotine gum has an estimated audience of 499,759 people in United States. 52.1% are female, 47.9% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Camel (cigarette), Electronic cigarette, Tobacco pipe, Cigarette, PubMed.

The average Nicotine gum fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Camel (cigarette), Electronic cigarette, Tobacco pipe, with strongest over-indexing on Camel (cigarette) (41.7× the country average). Demographically, the Nicotine gum audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Tobacco

Demographics of Nicotine gum fans

Demographic split for Nicotine gum audience in United States
MetricValue
Female52.1%
Male47.9%
Average age43.2
Estimated audience size499,759

Audience persona

The typical Nicotine gum fan in United States is balanced, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Camel (cigarette).

Top regions in United States

Top regions ranked by reach for Nicotine gum in United States
RegionReachAffinity
California53,7560.98×
Texas42,8361×
Florida29,6200.88×
New York27,4270.98×
Ohio17,5151.14×
Pennsylvania16,8921×
Illinois16,5871×
North Carolina15,0741×
Georgia14,9520.97×
Michigan14,6681.12×
Tennessee11,2551.12×
New Jersey10,6160.84×
Virginia10,5440.87×
Indiana10,3271.13×
Washington9,9801×
Arizona9,5440.94×
Massachusetts9,2500.94×
Missouri8,9931.12×
Colorado8,7201.11×
Kentucky8,2561.32×
Wisconsin8,1031.08×
Minnesota7,7391.08×
Alabama7,4491.07×
South Carolina7,3130.97×
Oklahoma6,8851.24×
Maryland6,8260.79×
Louisiana6,7661.05×
Oregon5,9801.04×
Utah4,9321.1×
Connecticut4,9040.98×
Iowa4,5491.1×
Arkansas4,4291.08×
Nevada4,2110.87×
Kansas4,1921.06×
Mississippi4,1851.02×
West Virginia2,9141.25×
Idaho2,6401.05×
Nebraska2,5691.03×
New Mexico2,1730.87×
Hawaii2,0640.96×
Maine1,9381.08×
New Hampshire1,8380.93×
Montana1,4321.03×
Rhode Island1,3620.86×
Washington, District of Columbia1,0700.71×
South Dakota1,0690.93×
North Dakota9870.96×
Alaska9300.87×
Delaware9110.66×
Vermont7800.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nicotine gum audience
BrandAffinityCategory
Camel (cigarette)41.7×Food & Beverages
Electronic cigarette14.21×Food & Beverages
Tobacco pipe18.91×Food & Beverages
Cigarette10.4×Food & Beverages
PubMed15.54×Internet & Social Media
Chewing tobacco31.88×Food & Beverages
Smoking7.57×Food & Beverages
DRIVE4COPD 30033.09×
Health effects of tobacco26.61×Health
Florida Lottery5.83×Games
Smokeless tobacco22.28×Food & Beverages
Chronic obstructive pulmonary disease awareness7.2×Health
Tobacco5.74×Food & Beverages
Fox News Channel1.64×Movies & TV
Medicine1.71×Business & Career
Walgreens1.96×Shopping
Yahoo! Finance2.26×Business & Career
Tobacco control39.54×Politics & Society
Dollar General1.82×Shopping
Panda Express2.27×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nicotine gum audience
TraitClusterScore
Career OrientationPOWER1.69
Family OrientationCONSERVATISM1.59
SustainabilityBALANCE1.49
Need for SecurityCONSERVATISM1.41
Price SensitivityPREMIUM1.23
PatriotismCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Nicotine gum
CountryShare
United States41.6%
India10.8%
United Kingdom9.6%

See Nicotine gum audiences in other countries

More Tobacco audiences in United States

Frequently asked questions

How many fans does Nicotine gum have in United States?

Nicotine gum has an estimated audience of 499,759 people in United States, concentrated in California and Texas.

What is the gender split and age of Nicotine gum fans?

52.1% of Nicotine gum fans are female, 47.9% are male, with an average age of 43.2 years.

Which brands do Nicotine gum fans like most?

Nicotine gum fans show strongest brand affinity for Camel (cigarette) (41.7×), Electronic cigarette (14.21×), and Tobacco pipe (18.91×) over the country average.

Where do Nicotine gum fans live in United States?

Nicotine gum fans in United States are most concentrated in California (reach 53,756), Texas (reach 42,836), and Florida (reach 29,620). These three regions account for the largest share of the active audience.

What other brands do Nicotine gum fans also like?

Beyond Nicotine gum itself, the audience over-indexes on Electronic cigarette (14.21×), Tobacco pipe (18.91×), Cigarette (10.4×), and PubMed (15.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nicotine gum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.