A data profile of the people who buy, follow and care about Zippo in United States — modelled from more than twelve digital signal sources. Zippo has an estimated audience of 2,943,644 people in United States.
Zippo has an estimated audience of 2,943,644 people in United States. 46.2% are female, 53.8% are male, average age 40.3. Top brand affinities: Lighter, Camel (cigarette), Montecristo (cigar), San Bernardino Valley College, Lucky Strike.
Top brand affinities include Lighter, Camel (cigarette), Montecristo (cigar), with strongest over-indexing on Lighter (37.73× the country average).
Demographically, the Zippo audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Patriotism.
The typical Zippo fan in United States is balanced, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Lighter.
The key figures that characterise the Zippo profile in United States.
46.2% are female, 53.8% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 40.3 |
| Estimated audience size | 2,943,644 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Zippo audience comes from United States.
| Country | Share |
|---|---|
| United States | 73.1% |
| United Kingdom | 9.1% |
| Germany | 7.7% |
The strongest cross-interests of the Zippo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Montecristo (cigar) | Brand | 59.13× | ||
| 02 | Philip Morris International | Food & Beverages | 42.88× | ||
| 03 | Lighter | Home & Garden | 37.73× | ||
| 04 | Cigarette holder | Food & Beverages | 34.35× | ||
| 05 | Camel (cigarette) | Food & Beverages | 32.38× | ||
| 06 | Snuff (tobacco) | Food & Beverages | 32.01× | ||
| 07 | Chewing tobacco | Food & Beverages | 29.56× | ||
| 08 | BIC Lighter | Food & Beverages | 28.13× | ||
| 09 | Cigarette pack | Food & Beverages | 26.13× | ||
| 10 | San Bernardino Valley College | Business & Career | 25.56× | ||
| 11 | Lucky Strike | Food & Beverages | 22.36× | ||
| 12 | Cigar Aficionado | Food & Beverages | 21.18× | ||
| 13 | Cigar bar | Food & Beverages | 15.85× | ||
| 14 | Cigar | Food & Beverages | 11.94× | ||
| 15 | Electronic cigarette | Food & Beverages | 10.23× | ||
| 16 | Moonshine | Food & Beverages | 10.00× | ||
| 17 | Cigarette | Food & Beverages | 7.97× | ||
| 18 | Smoking | Food & Beverages | 5.42× | ||
| 19 | Tobacco | Food & Beverages | 5.05× | ||
| 20 | Donald Trump | Politics & Society | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.56× | |
| Patriotism | CONSERVATISM | 1.39× | |
| Price Sensitivity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Mindfulness | BALANCE | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Zippo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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