Rascasse Audience Intelligence

Cigarette pack Audience in United States

A data profile of the people who buy, follow and care about Cigarette pack in United States — modelled from more than twelve digital signal sources. Cigarette pack has an estimated audience of 1,895,190 people in United States.

#6508among Topic in United States#899in Food & Beverages

The average Cigarette pack fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tobacco, Camel (cigarette), Zippo, with strongest over-indexing on Tobacco (34.24× the country average).

Demographically, the Cigarette pack audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cigarette pack fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Tobacco.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cigarette pack profile in United States.

Audience size
1.9M
in United States
Gender
51.1%♀
48.9% male
Age
41.6
average years
Country rank
#14857
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cigarette pack fans

51.1% are female, 48.9% are male, average age 41.6.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Cigarette pack audience in United States
MetricValue
Female51.1%
Male48.9%
Average age41.6
Estimated audience size1,895,190
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Cigarette pack audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3918%
40-4920%
50+27%
Fig. 04

Worldwide distribution

39.7%

of the worldwide Cigarette pack audience comes from United States.

Worldwide audience distribution share by country for Cigarette pack
CountryShare
United States39.7%
France6.8%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cigarette pack audience in United States is strongest.

Fig. 05

Top regions by affinity

Cigarette pack fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~70K1.23×
02Oregon~20K1.11×
03Kentucky~30K1.10×
04California~200K1.08×
05Indiana~40K1.08×
06North Dakota~4K1.08×
07Pennsylvania~70K1.07×
08Washington~40K1.07×
09Nebraska~10K1.07×
10Illinois~70K1.06×
11Kansas~20K1.06×
12Michigan~50K1.05×
13West Virginia~9K1.05×
14South Dakota~5K1.04×
15Ohio~60K1.03×
16Massachusetts~40K1.03×
17Missouri~30K1.03×
18Louisiana~30K1.03×
19New Mexico~10K1.03×
20Idaho~10K1.03×
21Minnesota~30K1.02×
22Oklahoma~20K1.01×
23Arkansas~20K1.01×
24Montana~5K1.01×
25Alaska~4K1.00×
26Maine~7K0.99×
27New York~100K0.98×
28New Jersey~50K0.98×
29Mississippi~20K0.98×
30Hawaii~8K0.98×
31Delaware~5K0.98×
32Wisconsin~30K0.97×
33Alabama~30K0.97×
34Connecticut~20K0.97×
35Iowa~20K0.97×
36New Hampshire~7K0.97×
37Vermont~3K0.97×
38Texas~200K0.96×
39Arizona~40K0.95×
40Colorado~30K0.95×
41Utah~20K0.95×
42Rhode Island~6K0.95×
43Tennessee~40K0.94×
44Nevada~20K0.94×
45Washington, District of Columbia~5K0.94×
46Georgia~50K0.93×
47South Carolina~30K0.93×
48Virginia~40K0.92×
49Maryland~30K0.91×
50Florida~100K0.79×
Fig. 06

Affinity by region

Affinity by region — Cigarette pack, United States
0.79×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cigarette pack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cigarette pack audience
#·InterestCategoryAffinity×
01TobaccoFood & Beverages34.24×
02Camel (cigarette)Food & Beverages31.21×
03ZippoFood & Beverages26.13×
04Tobacco pipeFood & Beverages20.00×
05VaporwaveMusic & Radio16.56×
06International educationBusiness & Career12.56×
07Underarm hairBeauty & Wellness11.68×
08PubMedInternet & Social Media10.68×
09Nathan FillionMovies & TV8.55×
10Brazilian WaxingBeauty & Wellness8.34×
11SmokingFood & Beverages7.62×
12DickiesFashion & Accessoires5.95×
13Retirement planningBusiness & Career5.51×
14CigaretteFood & Beverages5.51×
15Non-alcoholic beverageFood & Beverages2.88×
16Planet FitnessSports2.22×
17MetaphysicsBusiness & Career2.22×
18Britney SpearsMusic & Radio2.14×
19Bass guitarMusic & Radio1.98×
20RadioTechnology & Electronics1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cigarette pack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cigarette pack audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
IndulgenceJOY1.58×
Career OrientationPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cigarette pack audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
Healthy LifestyleBALANCE0.93×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cigarette pack have in United States?

Cigarette pack has an estimated audience of 1,895,190 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cigarette pack fans?

51.1% of Cigarette pack fans are female, 48.9% are male, with an average age of 41.6 years.

03

Which brands do Cigarette pack fans like most?

Cigarette pack fans show strongest brand affinity for Tobacco (34.24×), Camel (cigarette) (31.21×), and Zippo (26.13×) over the country average.

04

Where do Cigarette pack fans live in United States?

Cigarette pack fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cigarette pack fans also like?

Beyond Cigarette pack itself, the audience over-indexes on Camel (cigarette) (31.21×), Zippo (26.13×), Tobacco pipe (20×), and Smoking (7.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Cigarette pack audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cigarette pack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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