Underarm hair Audience in United States

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Underarm hair has an estimated audience of 1,184,576 people in United States. 60.9% are female, 39.1% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Wrinkles (film), Brazilian Waxing, Hair removal, Waxing, Aestheticism.

The average Underarm hair fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wrinkles (film), Brazilian Waxing, Hair removal, with strongest over-indexing on Wrinkles (film) (76.75× the country average). Demographically, the Underarm hair audience skews more female with an average age of 38.7, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

Demographics of Underarm hair fans

Demographic split for Underarm hair audience in United States
MetricValue
Female60.9%
Male39.1%
Average age38.7
Estimated audience size1,184,576

Audience persona

The typical Underarm hair fan in United States is more female, around 38.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Wrinkles (film).

Top regions in United States

Top regions ranked by reach for Underarm hair in United States
RegionReachAffinity
California166,7561.28×
Texas113,9551.12×
New York96,9931.47×
Florida84,2631.05×
Georgia44,0321.21×
Illinois42,8931.09×
New Jersey42,4971.41×
North Carolina40,4191.13×
Pennsylvania39,8511×
Ohio35,7820.98×
Virginia34,5031.2×
Washington29,7031.25×
Michigan29,2850.95×
Massachusetts26,9631.16×
Maryland24,9671.23×
Tennessee23,8121×
Arizona22,1460.92×
Indiana18,9480.88×
Missouri18,8900.99×
South Carolina17,9221.01×
Wisconsin17,0340.96×
Connecticut16,8461.42×
Oregon16,8331.24×
Louisiana16,4571.08×
Minnesota16,2850.96×
Alabama16,1260.97×
Kentucky14,7851×
Colorado13,7830.74×
Nevada12,8681.12×
Oklahoma12,0610.92×
Kansas9,6571.03×
Mississippi9,2550.95×
Arkansas8,6550.89×
Utah8,2080.77×
Iowa7,4050.76×
Hawaii6,7401.32×
Nebraska4,7050.79×
Idaho4,6420.78×
New Mexico4,1960.71×
West Virginia4,0210.73×
New Hampshire3,8100.82×
Rhode Island3,5190.93×
Maine3,0380.72×
Washington, District of Columbia2,8960.81×
Alaska2,4080.95×
Delaware2,2920.7×
Wyoming2,2771.3×
South Dakota2,2440.82×
Vermont2,2031.06×
Montana2,0990.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Underarm hair audience
BrandAffinityCategory
Wrinkles (film)76.75×Movies & TV
Brazilian Waxing42.93×Beauty & Wellness
Hair removal8.83×Beauty & Wellness
Waxing8.38×Beauty & Wellness
Aestheticism61.48×Arts & Culture
Maquillaje Profesional12.65×Beauty & Wellness
European Wax Center12.13×Beauty & Wellness
Dating coach47.44×Kids & Family
Sugaring147.62×Beauty & Wellness
Dillon15.26×Music & Radio
Acne cosmetica33.38×Beauty & Wellness
Crowne Plaza26.67×Travel & Leisure
Natural bodybuilding5.97×Sports
Shelter Dogs5.09×Pets & Animals
Anti-aging cream4.79×Beauty & Wellness
Online shopping1.75×Shopping
Female bodybuilding6.63×Sports
Beauty1.75×Beauty & Wellness
Hair products2.28×Beauty & Wellness
Shaving4.6×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Underarm hair audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.53
Community OrientationOPEN2.37
Pet OwnershipJOY1.87
Luxury OrientationPREMIUM1.79
IndulgenceJOY1.72
Design AffinityPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Underarm hair
CountryShare
United States23.6%
Japan6.5%
United Kingdom5.0%

See Underarm hair audiences in other countries

More Hair removal audiences in United States

Frequently asked questions

How many fans does Underarm hair have in United States?

Underarm hair has an estimated audience of 1,184,576 people in United States, concentrated in California and Texas.

What is the gender split and age of Underarm hair fans?

60.9% of Underarm hair fans are female, 39.1% are male, with an average age of 38.7 years.

Which brands do Underarm hair fans like most?

Underarm hair fans show strongest brand affinity for Wrinkles (film) (76.75×), Brazilian Waxing (42.93×), and Hair removal (8.83×) over the country average.

Where do Underarm hair fans live in United States?

Underarm hair fans in United States are most concentrated in California (reach 166,756), Texas (reach 113,955), and New York (reach 96,993). These three regions account for the largest share of the active audience.

What other brands do Underarm hair fans also like?

Beyond Underarm hair itself, the audience over-indexes on Brazilian Waxing (42.93×), Hair removal (8.83×), Waxing (8.38×), and Aestheticism (61.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Underarm hair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.