Crowne Plaza Audience in United States

Crowne Plaza logo

Crowne Plaza has an estimated audience of 730,123 people in United States. 58.1% are female, 41.9% are male, average age 36.0. Top regions: Texas, California, New York. Top brand affinities: MSN, Choice Hotels, Six Nations Championship, Excalibur Hotel and Casino, Marie Curie.

The average Crowne Plaza fan in United States is 36.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include MSN, Choice Hotels, Six Nations Championship, with strongest over-indexing on MSN (7.15× the country average). Demographically, the Crowne Plaza audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Crowne Plaza fans

Demographic split for Crowne Plaza audience in United States
MetricValue
Female58.1%
Male41.9%
Average age36.0
Estimated audience size730,123

Audience persona

The typical Crowne Plaza fan in United States is more female, around 36.0 years old, with strong Travelling tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Crowne Plaza in United States
RegionReachAffinity
Texas103,3431.65×
California85,2931.06×
New York56,7541.39×
Florida52,9761.07×
Illinois47,5191.95×
Georgia47,2902.1×
New Jersey37,1932×
Ohio24,4611.09×
Louisiana19,9232.12×
Virginia19,8481.12×
Pennsylvania18,7090.76×
Indiana18,0371.35×
Washington17,9141.22×
Maryland17,3081.38×
South Carolina15,7391.43×
Missouri15,6361.33×
North Carolina15,5150.71×
Arizona14,9141×
Michigan14,7600.77×
Oregon14,7261.76×
Tennessee14,5951×
Kentucky13,2531.45×
Minnesota11,2351.07×
Massachusetts10,8460.75×
Rhode Island8,3073.57×
Wisconsin7,3340.67×
Nebraska6,4241.75×
New Mexico5,9741.63×
Colorado5,6360.49×
Alabama4,3180.42×
Connecticut4,1410.57×
Kansas4,1060.71×
Alaska3,3202.13×
Washington, District of Columbia3,2991.5×
Nevada3,0360.43×
Oklahoma3,0160.37×
Iowa2,8400.47×
Arkansas2,6670.44×
Mississippi2,6130.43×
Utah1,8200.28×
New Hampshire1,3980.49×
Hawaii1,2000.38×
Delaware9430.47×
West Virginia9290.27×
Maine8720.33×
Idaho8170.22×
Vermont4980.39×
Montana4960.24×
South Dakota4330.26×
North Dakota3550.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crowne Plaza audience
BrandAffinityCategory
MSN7.15×News
Choice Hotels22.35×Travel & Leisure
Six Nations Championship33.04×Sports
Excalibur Hotel and Casino29.52×Travel & Leisure
Marie Curie17.82×Business & Career
Mandalay Bay20.35×Travel & Leisure
Bellagio (resort)17.56×Travel & Leisure
AntiqueFarmHouse34.83×Movies & TV
Cashman Casino29.44×Games
Disney California Adventure11.35×Travel & Leisure
Instacart5.1×Internet & Social Media
Tropicana Las Vegas31.09×Travel & Leisure
Caesars Palace10.59×Travel & Leisure
Quinceañera (telenovela)4.96×Movies & TV
Icelandair19.64×Travel & Leisure
Gas5.48×Home & Garden
Wynn Las Vegas10.69×Travel & Leisure
Loews Hotels & Resorts35×Travel & Leisure
Kool FM107.28×Music & Radio
Chrono2414.25×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crowne Plaza audience
TraitClusterScore
TravellingTHRILL2.33
Quality AwarenessPREMIUM1.77
Family OrientationCONSERVATISM1.73
Community OrientationOPEN1.67
Design AffinityPREMIUM1.61
Career OrientationPOWER1.59

Worldwide distribution

Worldwide audience distribution share by country for Crowne Plaza
CountryShare
China28.1%
United States11.6%
United Kingdom8.2%

See Crowne Plaza audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Crowne Plaza have in United States?

Crowne Plaza has an estimated audience of 730,123 people in United States, concentrated in Texas and California.

What is the gender split and age of Crowne Plaza fans?

58.1% of Crowne Plaza fans are female, 41.9% are male, with an average age of 36.0 years.

Which brands do Crowne Plaza fans like most?

Crowne Plaza fans show strongest brand affinity for MSN (7.15×), Choice Hotels (22.35×), and Six Nations Championship (33.04×) over the country average.

Where do Crowne Plaza fans live in United States?

Crowne Plaza fans in United States are most concentrated in Texas (reach 103,343), California (reach 85,293), and New York (reach 56,754). These three regions account for the largest share of the active audience.

What other brands do Crowne Plaza fans also like?

Beyond Crowne Plaza itself, the audience over-indexes on Choice Hotels (22.35×), Six Nations Championship (33.04×), Excalibur Hotel and Casino (29.52×), and Marie Curie (17.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crowne Plaza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.