Rascasse Audience Intelligence

Crowne Plaza Target Market in United States

A data profile of the people who buy, follow and care about Crowne Plaza in United States — modelled from more than twelve digital signal sources. Crowne Plaza has an estimated audience of 698,648 people in United States.

#63among Hotel in United States#3087among Brand in United States#2314in Travel & Leisure

The average Crowne Plaza fan in United States is 36.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include MSN, Choice Hotels, Melissa Rauch, with strongest over-indexing on MSN (7.15× the country average).

Demographically, the Crowne Plaza audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crowne Plaza fan in United States is more female, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for MSN.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crowne Plaza profile in United States.

Audience size
699K
in United States
Gender
58.1%♀
41.9% male
Age
36.0
average years
Country rank
#29955
Brand in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Crowne Plaza

58.1% are female, 41.9% are male, average age 36.0.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Crowne Plaza audience in United States
MetricValue
Female58.1%
Male41.9%
Average age36.0
Estimated audience size698,648
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Crowne Plaza audience in United States
Age bracketShare%
16-1931%
20-2917%
30-3917%
40-4919%
50+16%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Crowne Plaza audience comes from United States.

Worldwide audience distribution share by country for Crowne Plaza
CountryShare
China27.3%
United States10.8%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crowne Plaza audience in United States is strongest.

Fig. 05

Top regions by affinity

Crowne Plaza customers by region in United States
#RegionReachAffinity×
01Rhode Island~9K3.93×
02Alaska~4K2.82×
03Louisiana~20K2.14×
04New Mexico~8K2.12×
05Georgia~40K1.79×
06Oregon~10K1.79×
07New Jersey~30K1.76×
08Nebraska~6K1.74×
09Illinois~40K1.69×
10Kentucky~10K1.58×
11Texas~90K1.43×
12Missouri~20K1.41×
13South Carolina~20K1.39×
14Washington, District of Columbia~3K1.38×
15Washington~20K1.34×
16Maryland~20K1.31×
17Indiana~20K1.23×
18New York~50K1.18×
19Minnesota~10K1.09×
20Virginia~20K1.04×
21California~80K1.01×
22Ohio~20K1.01×
23Florida~50K0.98×
24Tennessee~10K0.97×
25Arizona~10K0.95×
26Michigan~20K0.81×
27Pennsylvania~20K0.73×
28Wisconsin~8K0.73×
29Kansas~4K0.73×
30Massachusetts~10K0.72×
31North Carolina~10K0.68×
32Vermont<1K0.64×
33North Dakota<1K0.62×
34South Dakota~1K0.60×
35Delaware~1K0.59×
36New Hampshire~2K0.58×
37Connecticut~4K0.56×
38Montana~1K0.56×
39Hawaii~2K0.54×
40Colorado~6K0.52×
41Mississippi~3K0.52×
42Iowa~3K0.51×
43Arkansas~3K0.51×
44Maine~1K0.51×
45West Virginia~2K0.50×
46Nevada~3K0.47×
47Idaho~2K0.47×
48Alabama~5K0.46×
49Oklahoma~4K0.44×
50Utah~3K0.38×
Fig. 06

Affinity by region

Affinity by region — Crowne Plaza, United States
0.38×1.00×3.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crowne Plaza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crowne Plaza audience
#·InterestCategoryAffinity×
01Loews Hotels & ResortsTravel & Leisure35.00×
02AntiqueFarmHouseMovies & TV34.83×
03Six Nations ChampionshipSports33.04×
04Tropicana Las VegasTravel & Leisure31.09×
05Excalibur Hotel and CasinoTravel & Leisure29.52×
06Cashman CasinoGames29.44×
07Choice HotelsTravel & Leisure22.35×
08Mandalay BayTravel & Leisure20.35×
09IcelandairTravel & Leisure19.64×
10Marie CurieBusiness & Career17.82×
11Bellagio (resort)Travel & Leisure17.56×
12Chrono24Shopping14.25×
13Melissa RauchMovies & TV11.66×
14Disney California AdventureTravel & Leisure11.35×
15Wynn Las VegasTravel & Leisure10.69×
16Caesars PalaceTravel & Leisure10.59×
17MSNNews7.15×
18GasHome & Garden5.48×
19InstacartInternet & Social Media5.10×
20Quinceañera (telenovela)Movies & TV4.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crowne Plaza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crowne Plaza audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.80×
Quality AwarenessPREMIUM1.38×
Design AffinityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crowne Plaza audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Convenience OrientationPREMIUM0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Crowne Plaza's target market in United States?

Crowne Plaza's target market in United States covers an estimated 698,648 people, concentrated in Texas and California.

02

What is the gender split and age of Crowne Plaza customers?

58.1% of the Crowne Plaza audience are female, 41.9% are male, with an average age of 36.0 years.

03

Which brands do Crowne Plaza fans like most?

Crowne Plaza fans show strongest brand affinity for MSN (7.15×), Choice Hotels (22.35×), and Melissa Rauch (11.66×) over the country average.

04

Where do Crowne Plaza fans live in United States?

Crowne Plaza fans in United States are most concentrated in Texas (reach ~90K), California (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Crowne Plaza fans also like?

Beyond Crowne Plaza itself, the audience over-indexes on Choice Hotels (22.35×), Melissa Rauch (11.66×), Six Nations Championship (33.04×), and Mandalay Bay (20.35×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Crowne Plaza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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