Rascasse Audience Intelligence

Icelandair Target Market in United States

A data profile of the people who buy, follow and care about Icelandair in United States — modelled from more than twelve digital signal sources. Icelandair has an estimated audience of 936,585 people in United States.

#44among Airline in United States#2538among Brand in United States#1863in Travel & Leisure

The average Icelandair fan in United States is 41.7 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, Florida, New York.

Top brand affinities include Guide to Iceland, Icelandic Glacial Water, Teh tarik, with strongest over-indexing on Guide to Iceland (174.63× the country average).

Demographically, the Icelandair audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Icelandair fan in United States is more female, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Guide to Iceland.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Icelandair profile in United States.

Audience size
937K
in United States
Gender
56.0%♀
44.0% male
Age
41.7
average years
Country rank
#24735
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Icelandair

56.0% are female, 44.0% are male, average age 41.7.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Icelandair audience in United States
MetricValue
Female56.0%
Male44.0%
Average age41.7
Estimated audience size936,585
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Icelandair audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3919%
40-4926%
50+23%
Fig. 04

Worldwide distribution

27.9%

of the worldwide Icelandair audience comes from United States.

Worldwide audience distribution share by country for Icelandair
CountryShare
United States27.9%
Iceland10.5%
United Kingdom10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Icelandair audience in United States is strongest.

Fig. 05

Top regions by affinity

Icelandair customers by region in United States
#RegionReachAffinity×
01Colorado~40K2.92×
02Washington~50K2.91×
03Maryland~40K2.46×
04Oregon~30K2.46×
05Washington, District of Columbia~7K2.41×
06Minnesota~30K2.29×
07Massachusetts~40K2.17×
08New Hampshire~7K2.03×
09Alaska~4K1.95×
10Maine~6K1.73×
11Vermont~3K1.63×
12Virginia~40K1.55×
13Rhode Island~5K1.53×
14North Carolina~40K1.42×
15Wisconsin~20K1.11×
16Wyoming~1K1.06×
17Connecticut~10K1.03×
18New York~50K1.00×
19New Jersey~20K0.93×
20Tennessee~20K0.93×
21Delaware~2K0.90×
22Florida~50K0.86×
23Montana~2K0.85×
24Illinois~30K0.84×
25Pennsylvania~20K0.80×
26Michigan~20K0.76×
27Idaho~4K0.76×
28Hawaii~3K0.66×
29South Dakota~1K0.65×
30Iowa~5K0.63×
31West Virginia~3K0.61×
32New Mexico~3K0.57×
33South Carolina~7K0.47×
34Utah~4K0.47×
35Nebraska~2K0.47×
36Nevada~4K0.46×
37Indiana~8K0.45×
38Arizona~8K0.42×
39California~40K0.40×
40Ohio~10K0.40×
41Missouri~6K0.40×
42Kansas~3K0.40×
43Kentucky~5K0.39×
44Georgia~10K0.38×
45Mississippi~3K0.37×
46Arkansas~3K0.35×
47Alabama~4K0.33×
48Oklahoma~3K0.33×
49Texas~20K0.31×
50Louisiana~4K0.31×
Fig. 06

Affinity by region

Affinity by region — Icelandair, United States
0.31×1.00×2.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Icelandair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Icelandair audience
#·InterestCategoryAffinity×
01Aoraki / Mount CookTravel & Leisure274.00×
02Teh tarikFood & Beverages177.15×
03Guide to IcelandTravel & Leisure174.63×
04Icelandic Glacial WaterFood & Beverages164.47×
05UshuaiaTravel & Leisure159.51×
06Blue Lagoon IcelandTravel & Leisure153.67×
07Terminal 21Shopping138.53×
08NebelungPets & Animals100.08×
09CerelacFood & Beverages93.47×
10Brussels AirlinesTravel & Leisure58.56×
11Shakespeare in LoveMovies & TV52.86×
12FinnairTravel & Leisure46.36×
13ReykjavíkTravel & Leisure34.79×
14Bobby MoynihanMovies & TV33.11×
15VuelingTravel & Leisure29.54×
16Molly ShannonMovies & TV22.78×
17No Strings Attached (film)Movies & TV22.11×
18IcelandTravel & Leisure11.96×
19SupercutBeauty & Wellness10.62×
20BurlingtonFashion & Accessoires4.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Icelandair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Icelandair audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.94×
TravellingTHRILL1.67×
MindfulnessBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Icelandair audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
TraditionCONSERVATISM0.75×
Social Media UsageJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Icelandair's target market in United States?

Icelandair's target market in United States covers an estimated 936,585 people, concentrated in Washington and Florida.

02

What is the gender split and age of Icelandair customers?

56.0% of the Icelandair audience are female, 44.0% are male, with an average age of 41.7 years.

03

Which brands do Icelandair fans like most?

Icelandair fans show strongest brand affinity for Guide to Iceland (174.63×), Icelandic Glacial Water (164.47×), and Teh tarik (177.15×) over the country average.

04

Where do Icelandair fans live in United States?

Icelandair fans in United States are most concentrated in Washington (reach ~50K), Florida (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Icelandair fans also like?

Beyond Icelandair itself, the audience over-indexes on Icelandic Glacial Water (164.47×), Teh tarik (177.15×), Blue Lagoon Iceland (153.67×), and Ushuaia (159.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Icelandair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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