Icelandair Audience in United States

Icelandair logo

Icelandair has an estimated audience of 929,603 people in United States. 56.0% are female, 44.0% are male, average age 41.7. Top regions: New York, Washington, Florida. Top brand affinities: Guide to Iceland, Teh tarik, Icelandic Glacial Water, Blue Lagoon Iceland, Ushuaia.

The average Icelandair fan in United States is 41.7 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Washington, Florida. Top brand affinities include Guide to Iceland, Teh tarik, Icelandic Glacial Water, with strongest over-indexing on Guide to Iceland (174.63× the country average). Demographically, the Icelandair audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Icelandair fans

Demographic split for Icelandair audience in United States
MetricValue
Female56.0%
Male44.0%
Average age41.7
Estimated audience size929,603

Audience persona

The typical Icelandair fan in United States is more female, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Guide to Iceland.

Top regions in United States

Top regions ranked by reach for Icelandair in United States
RegionReachAffinity
New York56,2621.08×
Washington55,8442.99×
Florida52,4980.83×
California43,1540.42×
North Carolina42,0881.5×
Colorado41,8022.85×
Massachusetts41,3462.26×
Maryland39,5252.47×
Virginia37,0061.63×
Minnesota30,3902.28×
Illinois28,1300.91×
Texas26,9530.34×
Pennsylvania26,1110.83×
Oregon25,3882.38×
New Jersey23,7381×
Michigan21,8810.9×
Wisconsin15,5851.11×
Tennessee13,5010.72×
Ohio12,4810.44×
Georgia11,1660.39×
Connecticut9,4641.02×
Indiana7,9790.47×
New Hampshire7,1801.96×
Washington, District of Columbia7,0402.52×
Arizona6,9520.37×
South Carolina6,4020.46×
Missouri6,1160.41×
Maine5,9741.79×
Iowa4,7090.61×
Rhode Island4,4681.51×
Nevada4,1050.46×
Kentucky3,8110.33×
Alaska3,7941.91×
Utah3,7300.45×
Idaho3,4630.74×
Alabama2,6730.21×
Louisiana2,6420.22×
Kansas2,4920.34×
Oklahoma2,4860.24×
Vermont2,4351.49×
Hawaii2,4030.6×
New Mexico2,3990.51×
West Virginia2,2460.52×
Delaware2,1710.85×
Montana2,0550.8×
Nebraska1,9010.41×
Arkansas1,5490.2×
Wyoming1,3420.97×
South Dakota1,1970.56×
Mississippi1,1490.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Icelandair audience
BrandAffinityCategory
Guide to Iceland174.63×Travel & Leisure
Teh tarik177.15×Food & Beverages
Icelandic Glacial Water164.47×Food & Beverages
Blue Lagoon Iceland153.67×Travel & Leisure
Ushuaia159.51×Travel & Leisure
Aoraki / Mount Cook274×Travel & Leisure
Nebelung100.08×Pets & Animals
Reykjavík34.79×Travel & Leisure
Shakespeare in Love52.86×Movies & TV
Supercut10.62×Beauty & Wellness
Brussels Airlines58.56×Travel & Leisure
Air Belgium30×Travel & Leisure
Terminal 21138.53×Shopping
Iceland11.96×Travel & Leisure
Burlington4.78×Fashion & Accessoires
Bobby Moynihan33.11×Movies & TV
Finnair46.36×Travel & Leisure
No Strings Attached (film)22.11×Movies & TV
Molly Shannon22.78×Movies & TV
Final Destination3.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Icelandair audience
TraitClusterScore
TravellingTHRILL7.2
Quality AwarenessPREMIUM2.14
SustainabilityBALANCE2.05
Design AffinityPREMIUM2.01
Sports ActivityPOWER1.63
Risk AppetiteTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Icelandair
CountryShare
United States28.0%
Iceland10.6%
United Kingdom9.9%

See Icelandair audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Icelandair have in United States?

Icelandair has an estimated audience of 929,603 people in United States, concentrated in New York and Washington.

What is the gender split and age of Icelandair fans?

56.0% of Icelandair fans are female, 44.0% are male, with an average age of 41.7 years.

Which brands do Icelandair fans like most?

Icelandair fans show strongest brand affinity for Guide to Iceland (174.63×), Teh tarik (177.15×), and Icelandic Glacial Water (164.47×) over the country average.

Where do Icelandair fans live in United States?

Icelandair fans in United States are most concentrated in New York (reach 56,262), Washington (reach 55,844), and Florida (reach 52,498). These three regions account for the largest share of the active audience.

What other brands do Icelandair fans also like?

Beyond Icelandair itself, the audience over-indexes on Teh tarik (177.15×), Icelandic Glacial Water (164.47×), Blue Lagoon Iceland (153.67×), and Ushuaia (159.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Icelandair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.