Brussels Airlines Audience in United States

Brussels Airlines has an estimated audience of 257,455 people in United States. 48.1% are female, 51.9% are male, average age 40.5. Top regions: New York, California, Texas. Top brand affinities: Air Belgium, Austrian Airlines, Scandinavian Airlines, Vueling, Finnair.

The average Brussels Airlines fan in United States is 40.5 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Air Belgium, Austrian Airlines, Scandinavian Airlines, with strongest over-indexing on Air Belgium (361.24× the country average). Demographically, the Brussels Airlines audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Brussels Airlines fans

Demographic split for Brussels Airlines audience in United States
MetricValue
Female48.1%
Male51.9%
Average age40.5
Estimated audience size257,455

Audience persona

The typical Brussels Airlines fan in United States is balanced, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Air Belgium.

Top regions in United States

Top regions ranked by reach for Brussels Airlines in United States
RegionReachAffinity
New York41,3652.88×
California22,5010.79×
Texas19,9510.9×
Maryland18,3794.15×
Virginia15,6982.5×
New Jersey14,1642.16×
Florida13,3630.77×
Illinois11,3291.32×
Pennsylvania9,6401.11×
Georgia7,8770.99×
Ohio6,6060.83×
North Carolina6,2210.8×
Massachusetts5,8641.16×
Washington, District of Columbia5,0246.49×
Colorado4,2871.06×
Arizona4,0620.77×
Minnesota4,0621.1×
Washington3,8710.75×
Connecticut3,8021.47×
Michigan3,0210.45×
Tennessee2,9770.58×
Indiana2,8780.61×
Wisconsin2,5470.66×
Missouri2,5280.61×
Kentucky2,1430.66×
South Carolina2,0600.53×
Iowa1,9960.94×
Nevada1,6700.67×
Oregon1,5800.54×
Alabama1,4400.4×
Louisiana1,4110.43×
Oklahoma1,4110.49×
Delaware1,0311.45×
Kansas1,0310.51×
Nebraska1,0280.8×
Maine9521.03×
Utah8920.39×
Rhode Island8881.08×
Arkansas7120.34×
New Hampshire6240.61×
Hawaii5610.51×
North Dakota5281×
Mississippi4920.23×
New Mexico4840.37×
West Virginia4360.36×
Idaho4170.32×
Vermont3260.72×
Alaska3100.56×
South Dakota3060.51×
Montana2730.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brussels Airlines audience
BrandAffinityCategory
Air Belgium361.24×Travel & Leisure
Austrian Airlines417.1×Travel & Leisure
Scandinavian Airlines320.88×Travel & Leisure
Vueling218.8×Travel & Leisure
Finnair268.99×Travel & Leisure
Aer Lingus111.5×Travel & Leisure
Korean Air116.84×Travel & Leisure
Czech Airlines905.24×Travel & Leisure
Air France62.85×Travel & Leisure
Sarasota Film Festival388.3×Movies & TV
KLM83.45×Travel & Leisure
WestJet116.26×Travel & Leisure
Lufthansa53.71×Travel & Leisure
Final Destination14.07×Movies & TV
Iberia (airline)44.11×Travel & Leisure
Copenhagen Airport (CPH)559.3×Travel & Leisure
Turkish Airlines38.04×Travel & Leisure
AirBaltic368.47×Travel & Leisure
Icelandair64.73×Travel & Leisure
FlightAware20×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brussels Airlines audience
TraitClusterScore
TravellingTHRILL4.87
Quality AwarenessPREMIUM1.91
Design AffinityPREMIUM1.48
Urban LifestyleOPEN1.43
Career OrientationPOWER1.4
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Brussels Airlines
CountryShare
Belgium51.5%
France12.7%
Germany5.9%

See Brussels Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Brussels Airlines have in United States?

Brussels Airlines has an estimated audience of 257,455 people in United States, concentrated in New York and California.

What is the gender split and age of Brussels Airlines fans?

48.1% of Brussels Airlines fans are female, 51.9% are male, with an average age of 40.5 years.

Which brands do Brussels Airlines fans like most?

Brussels Airlines fans show strongest brand affinity for Air Belgium (361.24×), Austrian Airlines (417.1×), and Scandinavian Airlines (320.88×) over the country average.

Where do Brussels Airlines fans live in United States?

Brussels Airlines fans in United States are most concentrated in New York (reach 41,365), California (reach 22,501), and Texas (reach 19,951). These three regions account for the largest share of the active audience.

What other brands do Brussels Airlines fans also like?

Beyond Brussels Airlines itself, the audience over-indexes on Austrian Airlines (417.1×), Scandinavian Airlines (320.88×), Vueling (218.8×), and Finnair (268.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brussels Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.