Rascasse Audience Intelligence

Brussels Airlines Target Market in United States

A data profile of the people who buy, follow and care about Brussels Airlines in United States — modelled from more than twelve digital signal sources. Brussels Airlines has an estimated audience of 255,092 people in United States.

#92among Airline in United States#5441among Brand in United States#4428in Travel & Leisure

The average Brussels Airlines fan in United States is 40.5 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Austrian Airlines, Scandinavian Airlines, Vueling, with strongest over-indexing on Austrian Airlines (417.1× the country average).

Demographically, the Brussels Airlines audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brussels Airlines fan in United States is balanced, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Austrian Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brussels Airlines profile in United States.

Audience size
255K
in United States
Gender
48.1%♀
51.9% male
Age
40.5
average years
Country rank
#52337
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brussels Airlines

48.1% are female, 51.9% are male, average age 40.5.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Brussels Airlines audience in United States
MetricValue
Female48.1%
Male51.9%
Average age40.5
Estimated audience size255,092
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Brussels Airlines audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4932%
50+14%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Brussels Airlines audience comes from United States.

Worldwide audience distribution share by country for Brussels Airlines
CountryShare
Belgium50.8%
France12.9%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brussels Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Brussels Airlines customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K6.28×
02Maryland~20K4.09×
03New York~40K2.78×
04Virginia~20K2.42×
05New Jersey~10K2.07×
06Delaware~1K1.49×
07Connecticut~4K1.44×
08Illinois~10K1.22×
09Rhode Island<1K1.17×
10Massachusetts~6K1.13×
11Minnesota~4K1.11×
12Maine~1K1.11×
13Colorado~4K1.09×
14Pennsylvania~9K1.06×
15North Dakota<1K0.98×
16Georgia~8K0.97×
17Iowa~2K0.91×
18Vermont<1K0.88×
19Texas~20K0.85×
20Nebraska~1K0.84×
21Ohio~7K0.82×
22North Carolina~6K0.81×
23Alaska<1K0.81×
24Florida~10K0.77×
25Arizona~4K0.77×
26California~20K0.74×
27Washington~4K0.74×
28South Dakota<1K0.74×
29New Hampshire<1K0.72×
30Kentucky~2K0.70×
31Kansas~1K0.70×
32Nevada~2K0.69×
33Hawaii<1K0.68×
34Montana<1K0.68×
35Wisconsin~3K0.67×
36West Virginia<1K0.65×
37Indiana~3K0.63×
38Missouri~3K0.62×
39Tennessee~3K0.61×
40South Carolina~2K0.59×
41Oregon~2K0.59×
42Idaho<1K0.59×
43New Mexico<1K0.58×
44Oklahoma~2K0.56×
45Mississippi~1K0.55×
46Arkansas~1K0.54×
47Louisiana~2K0.53×
48Utah~1K0.51×
49Alabama~2K0.50×
50Michigan~3K0.48×
Fig. 06

Affinity by region

Affinity by region — Brussels Airlines, United States
0.48×1.00×6.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brussels Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brussels Airlines audience
#·InterestCategoryAffinity×
01Czech AirlinesTravel & Leisure905.24×
02Copenhagen Airport (CPH)Travel & Leisure559.30×
03Austrian AirlinesTravel & Leisure417.10×
04Sarasota Film FestivalMovies & TV388.30×
05AirBalticTravel & Leisure368.47×
06Scandinavian AirlinesTravel & Leisure320.88×
07FinnairTravel & Leisure268.99×
08VuelingTravel & Leisure218.80×
09Korean AirTravel & Leisure116.84×
10WestJetTravel & Leisure116.26×
11Aer LingusTravel & Leisure111.50×
12KLMTravel & Leisure83.45×
13IcelandairTravel & Leisure64.73×
14Air FranceTravel & Leisure62.85×
15LufthansaTravel & Leisure53.71×
16Iberia (airline)Travel & Leisure44.11×
17Turkish AirlinesTravel & Leisure38.04×
18Melissa RauchMovies & TV20.00×
19FlightAwareTravel & Leisure20.00×
20JetBlueTravel & Leisure13.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brussels Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brussels Airlines audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.28×
TravellingTHRILL3.32×
Luxury OrientationPREMIUM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brussels Airlines audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.90×
ExtroversionTHRILL0.98×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brussels Airlines's target market in United States?

Brussels Airlines's target market in United States covers an estimated 255,092 people, concentrated in New York and California.

02

What is the gender split and age of Brussels Airlines customers?

48.1% of the Brussels Airlines audience are female, 51.9% are male, with an average age of 40.5 years.

03

Which brands do Brussels Airlines fans like most?

Brussels Airlines fans show strongest brand affinity for Austrian Airlines (417.1×), Scandinavian Airlines (320.88×), and Vueling (218.8×) over the country average.

04

Where do Brussels Airlines fans live in United States?

Brussels Airlines fans in United States are most concentrated in New York (reach ~40K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Brussels Airlines fans also like?

Beyond Brussels Airlines itself, the audience over-indexes on Scandinavian Airlines (320.88×), Vueling (218.8×), Finnair (268.99×), and Aer Lingus (111.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Brussels Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brussels Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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