Rascasse Audience Intelligence

Brussels Airlines Target Market in Germany

A data profile of the people who buy, follow and care about Brussels Airlines in Germany — modelled from more than twelve digital signal sources. Brussels Airlines has an estimated audience of 375,745 people in Germany.

#40among Airline in Germany#1875among Brand in Germany#1180in Travel & Leisure

The average Brussels Airlines fan in Germany is 47.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include European Outdoor Film Tour (E.O.F.T.), Austrian Airlines, Scandinavian Airlines, with strongest over-indexing on European Outdoor Film Tour (E.O.F.T.) (259.93× the country average).

Demographically, the Brussels Airlines audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brussels Airlines fan in Germany is balanced, around 47.3 years old, with strong Travelling tendencies and a notable affinity for European Outdoor Film Tour (E.O.F.T.).

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brussels Airlines profile in Germany.

Audience size
376K
in Germany
Gender
54.0%♀
46.0% male
Age
47.3
average years
Country rank
#14754
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brussels Airlines

54.0% are female, 46.0% are male, average age 47.3.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for Brussels Airlines audience in Germany
MetricValue
Female54.0%
Male46.0%
Average age47.3
Estimated audience size375,745
Fig. 03

Age distribution

Ø 47.3
average years
Age distribution of the Brussels Airlines audience in Germany
Age bracketShare%
16-196%
20-2911%
30-3917%
40-4926%
50+40%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Brussels Airlines audience comes from Germany.

Worldwide audience distribution share by country for Brussels Airlines
CountryShare
Belgium50.8%
France12.9%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brussels Airlines audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brussels Airlines customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K2.71×
02Berlin~50K2.67×
03Bremen~4K1.38×
04Schleswig-Holstein~20K1.18×
05Hessen~30K1.15×
06Brandenburg~10K1.08×
07Nordrhein-Westfalen~70K0.86×
08Bayern~50K0.78×
09Rheinland-Pfalz~10K0.73×
10Baden-Württemberg~30K0.65×
11Saarland~3K0.65×
12Niedersachsen~20K0.57×
13Mecklenburg-Vorpommern~4K0.56×
14Sachsen-Anhalt~5K0.48×
15Sachsen~9K0.47×
16Thüringen~4K0.44×
Fig. 06

Affinity by region

Affinity by region — Brussels Airlines, Germany
0.44×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brussels Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brussels Airlines audience
#·InterestCategoryAffinity×
01Air BelgiumTravel & Leisure413.67×
02European Outdoor Film Tour (E.O.F.T.)Movies & TV259.93×
03Ben Gurion AirportTravel & Leisure101.47×
04Scandinavian AirlinesTravel & Leisure74.89×
05Austrian AirlinesTravel & Leisure65.16×
06Berlin Tegel AirportTravel & Leisure47.44×
07Zodiac (film)Movies & TV37.02×
08Air EuropaTravel & Leisure36.67×
09Aegean AirlinesTravel & Leisure29.30×
10VuelingTravel & Leisure23.35×
11BlaBlaCarCars & Mobility20.00×
12SQLTechnology & Electronics15.31×
13The Lord of the RingsMovies & TV13.50×
14MoodleTechnology & Electronics11.55×
15Domain Name SystemInternet & Social Media11.35×
16GitHubInternet & Social Media11.32×
17Know-howBusiness & Career10.86×
18EurowingsTravel & Leisure8.94×
19Top-level domainTechnology & Electronics8.47×
20Vitreous enamelHome & Garden8.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brussels Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brussels Airlines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.66×
Luxury OrientationPREMIUM1.21×
Quality AwarenessPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brussels Airlines audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
MindfulnessBALANCE0.79×
Career OrientationPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brussels Airlines's target market in Germany?

Brussels Airlines's target market in Germany covers an estimated 375,745 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brussels Airlines customers?

54.0% of the Brussels Airlines audience are female, 46.0% are male, with an average age of 47.3 years.

03

Which brands do Brussels Airlines fans like most?

Brussels Airlines fans show strongest brand affinity for European Outdoor Film Tour (E.O.F.T.) (259.93×), Austrian Airlines (65.16×), and Scandinavian Airlines (74.89×) over the country average.

04

Where do Brussels Airlines fans live in Germany?

Brussels Airlines fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Berlin (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Brussels Airlines fans also like?

Beyond Brussels Airlines itself, the audience over-indexes on Austrian Airlines (65.16×), Scandinavian Airlines (74.89×), Berlin Tegel Airport (47.44×), and Air Belgium (413.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in Germany

See Brussels Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brussels Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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