Brussels Airlines Audience in Germany
Brussels Airlines has an estimated audience of 378,911 people in Germany. 54.0% are female, 46.0% are male, average age 47.3. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: European Outdoor Film Tour (E.O.F.T.), Austrian Airlines, Air Belgium, Scandinavian Airlines, Berlin Tegel Airport.
The average Brussels Airlines fan in Germany is 47.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include European Outdoor Film Tour (E.O.F.T.), Austrian Airlines, Air Belgium, with strongest over-indexing on European Outdoor Film Tour (E.O.F.T.) (259.93× the country average). Demographically, the Brussels Airlines audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Convenience Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Brussels Airlines fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 47.3 |
| Estimated audience size | 378,911 |
Audience persona
The typical Brussels Airlines fan in Germany is balanced, around 47.3 years old, with strong Convenience Orientation tendencies and a notable affinity for European Outdoor Film Tour (E.O.F.T.).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,219 | 0.85× |
| Berlin | 48,061 | 2.84× |
| Bayern | 46,322 | 0.76× |
| Hessen | 34,169 | 1.18× |
| Baden-Württemberg | 33,481 | 0.65× |
| Hamburg | 23,819 | 2.78× |
| Niedersachsen | 20,293 | 0.55× |
| Schleswig-Holstein | 16,414 | 1.21× |
| Rheinland-Pfalz | 13,353 | 0.7× |
| Brandenburg | 12,329 | 1.05× |
| Sachsen | 7,944 | 0.43× |
| Bremen | 4,509 | 1.39× |
| Sachsen-Anhalt | 3,455 | 0.35× |
| Mecklenburg-Vorpommern | 3,178 | 0.44× |
| Saarland | 2,608 | 0.56× |
| Thüringen | 2,593 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| European Outdoor Film Tour (E.O.F.T.) | 259.93× | Movies & TV |
| Austrian Airlines | 65.16× | Travel & Leisure |
| Air Belgium | 413.67× | Travel & Leisure |
| Scandinavian Airlines | 74.89× | Travel & Leisure |
| Berlin Tegel Airport | 47.44× | Travel & Leisure |
| Ben Gurion Airport | 101.47× | Travel & Leisure |
| Domain Name System | 11.35× | Internet & Social Media |
| Aegean Airlines | 29.3× | Travel & Leisure |
| Eurowings | 8.94× | Travel & Leisure |
| BlaBlaCar | 20× | Cars & Mobility |
| Zodiac (film) | 37.02× | Movies & TV |
| Know-how | 10.86× | Business & Career |
| Top-level domain | 8.47× | Technology & Electronics |
| Air Europa | 36.67× | Travel & Leisure |
| Vueling | 23.35× | Travel & Leisure |
| Vitreous enamel | 8.39× | Home & Garden |
| GitHub | 11.32× | Internet & Social Media |
| Moodle | 11.55× | Technology & Electronics |
| SQL | 15.31× | Technology & Electronics |
| Wizz Air | 11.28× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.81 |
| Luxury Orientation | PREMIUM | 1.43 |
| Indulgence | JOY | 1.41 |
| Family Orientation | CONSERVATISM | 1.37 |
| Early Adopter Mentality | POWER | 1.33 |
| Need for Security | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Belgium | 51.5% |
| France | 12.7% |
| Germany | 5.9% |
See Brussels Airlines audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Brussels Airlines have in Germany?
Brussels Airlines has an estimated audience of 378,911 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Brussels Airlines fans?
54.0% of Brussels Airlines fans are female, 46.0% are male, with an average age of 47.3 years.
Which brands do Brussels Airlines fans like most?
Brussels Airlines fans show strongest brand affinity for European Outdoor Film Tour (E.O.F.T.) (259.93×), Austrian Airlines (65.16×), and Air Belgium (413.67×) over the country average.
Where do Brussels Airlines fans live in Germany?
Brussels Airlines fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,219), Berlin (reach 48,061), and Bayern (reach 46,322). These three regions account for the largest share of the active audience.
What other brands do Brussels Airlines fans also like?
Beyond Brussels Airlines itself, the audience over-indexes on Austrian Airlines (65.16×), Air Belgium (413.67×), Scandinavian Airlines (74.89×), and Berlin Tegel Airport (47.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brussels Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.