Top-level domain Audience in Germany
Top-level domain has an estimated audience of 7,826,019 people in Germany. 50.5% are female, 49.5% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, German television comedy, Headphones, Allgäu.
The average Top-level domain fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, German television comedy, with strongest over-indexing on Satire (7.39× the country average). Demographically, the Top-level domain audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Top-level domain fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 42.9 |
| Estimated audience size | 7,826,019 |
Audience persona
The typical Top-level domain fan in Germany is balanced, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,814,643 | 1.06× |
| Bayern | 1,445,016 | 1.15× |
| Baden-Württemberg | 1,042,676 | 0.98× |
| Niedersachsen | 874,079 | 1.15× |
| Hessen | 520,661 | 0.87× |
| Sachsen | 448,947 | 1.17× |
| Rheinland-Pfalz | 413,812 | 1.06× |
| Thüringen | 292,374 | 1.47× |
| Berlin | 264,660 | 0.76× |
| Schleswig-Holstein | 263,331 | 0.94× |
| Brandenburg | 219,316 | 0.9× |
| Sachsen-Anhalt | 204,709 | 1.01× |
| Hamburg | 143,610 | 0.81× |
| Mecklenburg-Vorpommern | 135,517 | 0.91× |
| Saarland | 93,339 | 0.97× |
| Bremen | 53,825 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.39× | Literature |
| Western Union | 6.77× | Business & Career |
| German television comedy | 7.62× | Movies & TV |
| Headphones | 5.62× | Technology & Electronics |
| Allgäu | 6.04× | Travel & Leisure |
| Country rap | 6× | Music & Radio |
| Austrian Airlines | 8.47× | Travel & Leisure |
| Jennifer Love Hewitt | 8.47× | Movies & TV |
| BAUR | 3.54× | Shopping |
| Aegean Airlines | 7.41× | Travel & Leisure |
| Transfermarkt | 2.08× | Sports |
| Freeware | 1.98× | Technology & Electronics |
| Real property | 3.35× | Home & Garden |
| Leggings | 3.19× | Fashion & Accessoires |
| Singer-songwriter | 2.57× | Music & Radio |
| James Franco | 8.47× | Movies & TV |
| Philips | 2.99× | Technology & Electronics |
| Lake Constance | 5.56× | Travel & Leisure |
| Elle Fanning | 5.51× | Movies & TV |
| Monty Python's Life of Brian | 8.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.12 |
| Travelling | THRILL | 1.01 |
| Price Sensitivity | PREMIUM | 1.01 |
| Sports Activity | POWER | 0.96 |
| Community Orientation | OPEN | 0.94 |
| Early Adopter Mentality | POWER | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
See Top-level domain audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Top-level domain have in Germany?
Top-level domain has an estimated audience of 7,826,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Top-level domain fans?
50.5% of Top-level domain fans are female, 49.5% are male, with an average age of 42.9 years.
Which brands do Top-level domain fans like most?
Top-level domain fans show strongest brand affinity for Satire (7.39×), Western Union (6.77×), and German television comedy (7.62×) over the country average.
Where do Top-level domain fans live in Germany?
Top-level domain fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,814,643), Bayern (reach 1,445,016), and Baden-Württemberg (reach 1,042,676). These three regions account for the largest share of the active audience.
What other brands do Top-level domain fans also like?
Beyond Top-level domain itself, the audience over-indexes on Western Union (6.77×), German television comedy (7.62×), Headphones (5.62×), and Allgäu (6.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.