Rascasse Audience Intelligence

Top-level domain Audience in Germany

A data profile of the people who buy, follow and care about Top-level domain in Germany — modelled from more than twelve digital signal sources. Top-level domain has an estimated audience of 7,826,019 people in Germany.

#327among Topic in Germany#29in Technology & Electronics

The average Top-level domain fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Elle Fanning, Western Union, Aegean Airlines, with strongest over-indexing on Elle Fanning (8.37× the country average).

Demographically, the Top-level domain audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Top-level domain fan in Germany is balanced, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Elle Fanning.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Top-level domain profile in Germany.

Audience size
7.8M
in Germany
Gender
50.5%♀
49.5% male
Age
42.9
average years
Country rank
#542
Topic in Germany
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Top-level domain fans

50.5% are female, 49.5% are male, average age 42.9.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Top-level domain audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age42.9
Estimated audience size7,826,019
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Top-level domain audience in Germany
Age bracketShare%
16-198%
20-2917%
30-3923%
40-4928%
50+23%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Top-level domain audience comes from Germany.

Worldwide audience distribution share by country for Top-level domain
CountryShare
United States14.9%
Italy8.0%
France7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Top-level domain audience in Germany is strongest.

Fig. 05

Top regions by affinity

Top-level domain fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1.5M1.22×
02Niedersachsen~900K1.15×
03Sachsen~400K1.14×
04Thüringen~200K1.07×
05Nordrhein-Westfalen~2M1.05×
06Baden-Württemberg~1M1.05×
07Hessen~600K1.00×
08Sachsen-Anhalt~200K1.00×
09Rheinland-Pfalz~400K0.98×
10Schleswig-Holstein~300K0.98×
11Saarland~90K0.98×
12Mecklenburg-Vorpommern~100K0.95×
13Bremen~60K0.95×
14Hamburg~200K0.90×
15Berlin~300K0.89×
16Brandenburg~200K0.88×
Fig. 06

Affinity by region

Affinity by region — Top-level domain, Germany
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Top-level domain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Top-level domain audience
#·InterestCategoryAffinity×
01Aegean AirlinesTravel & Leisure8.47×
02James FrancoMovies & TV8.47×
03Monty Python's Life of BrianMovies & TV8.47×
04Elle FanningMovies & TV8.37×
05Jennifer Love HewittMovies & TV7.34×
06Controlled-access highwayTravel & Leisure5.73×
07Western UnionBusiness & Career3.83×
08AllgäuTravel & Leisure3.75×
09Country rapMusic & Radio3.62×
10CAC 40Business & Career3.23×
11SatireLiterature3.11×
12Singer-songwriterMusic & Radio3.10×
13Real propertyHome & Garden2.92×
14LeggingsFashion & Accessoires2.82×
15VolunteeringPolitics & Society2.19×
16TransfermarktSports2.04×
17CHECK24Business & Career1.85×
18KauflandShopping1.71×
19KitchenHome & Garden1.62×
20Müller (company)Food & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Top-level domain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Top-level domain audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.27×
SpiritualityBALANCE1.23×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Top-level domain audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Pet OwnershipJOY0.72×
Sports ActivityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Top-level domain have in Germany?

Top-level domain has an estimated audience of 7,826,019 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Top-level domain fans?

50.5% of Top-level domain fans are female, 49.5% are male, with an average age of 42.9 years.

03

Which brands do Top-level domain fans like most?

Top-level domain fans show strongest brand affinity for Elle Fanning (8.37×), Western Union (3.83×), and Aegean Airlines (8.47×) over the country average.

04

Where do Top-level domain fans live in Germany?

Top-level domain fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Top-level domain fans also like?

Beyond Top-level domain itself, the audience over-indexes on Western Union (3.83×), Aegean Airlines (8.47×), Singer-songwriter (3.1×), and Kaufland (1.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Top-level domain audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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