A data profile of the people who buy, follow and care about Top-level domain in Brazil — modelled from more than twelve digital signal sources. Top-level domain has an estimated audience of 8,543,092 people in Brazil.
Top-level domain has an estimated audience of 8,543,092 people in Brazil. 62.8% are female, 37.2% are male, average age 39.8. Top brand affinities: Tinder, Catholic Church, Shopping malls, Medicine, Dentistry.
Top brand affinities include Tinder, Catholic Church, Shopping malls, with strongest over-indexing on Tinder (5.95× the country average).
Demographically, the Top-level domain audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Individualism.
The typical Top-level domain fan in Brazil is more female, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Tinder.
The key figures that characterise the Top-level domain profile in Brazil.
62.8% are female, 37.2% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 39.8 |
| Estimated audience size | 8,543,092 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Top-level domain audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
The strongest cross-interests of the Top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 5.95× | ||
| 02 | Catholic Church | Politics & Society | 3.06× | ||
| 03 | Dentistry | Business & Career | 2.44× | ||
| 04 | Hip hop music | Music & Radio | 1.94× | ||
| 05 | Shopping malls | Shopping | 1.89× | ||
| 06 | Medicine | Business & Career | 1.80× | ||
| 07 | Soul music | Music & Radio | 1.75× | ||
| 08 | Jazz music | Music & Radio | 1.65× | ||
| 09 | Hypermarket | Shopping | 1.64× | ||
| 10 | Heavy metal music | Music & Radio | 1.61× | ||
| 11 | Fragrances | Beauty & Wellness | 1.59× | ||
| 12 | Magazine Luiza | Shopping | 1.59× | ||
| 13 | Action movies | Movies & TV | 1.59× | ||
| 14 | Basketball | Sports | 1.59× | ||
| 15 | Telecommunication | Technology & Electronics | 1.56× | ||
| 16 | Beauty salons | Beauty & Wellness | 1.54× | ||
| 17 | Electronic music | Music & Radio | 1.54× | ||
| 18 | Furniture | Home & Garden | 1.53× | ||
| 19 | X | Internet & Social Media | 1.51× | ||
| 20 | Samsung | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.61× | |
| Individualism | JOY | 1.35× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.70× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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