Top-level domain Audience in United States
Top-level domain has an estimated audience of 24,983,507 people in United States. 47.2% are female, 52.8% are male, average age 42.3. Top brand affinities: Nuts (film), Lebanese cuisine, Voltron: Legendary Defender, EShakti, Cassoulet.
Top brand affinities include Nuts (film), Lebanese cuisine, Voltron: Legendary Defender, with strongest over-indexing on Nuts (film) (2.42× the country average). Demographically, the Top-level domain audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Top-level domain fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 42.3 |
| Estimated audience size | 24,983,507 |
Audience persona
The typical Top-level domain fan in United States is balanced, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Nuts (film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nuts (film) | 2.42× | Movies & TV |
| Lebanese cuisine | 1.57× | Food & Beverages |
| Voltron: Legendary Defender | 3.13× | Movies & TV |
| EShakti | 1.98× | Shopping |
| Cassoulet | 1.56× | Food & Beverages |
| Software widget | 2.54× | Technology & Electronics |
| Academy Award for Best Documentary Feature | 1.85× | Movies & TV |
| Certified diabetes educator | 1.92× | Business & Career |
| Escape Games | 2.34× | Games |
| Enrique Hernández (baseball) | 1.85× | Sports |
| Guys and Dolls | 1.82× | Music & Radio |
| Final Fantasy VII (Famicom) | 1.62× | Games |
| Isabela (province) | 1.54× | |
| Like Dandelion Dust | 1.68× | Movies & TV |
| Energetics | 1.55× | Sports |
| Gouda cheese | 1.82× | Food & Beverages |
| Fat-tailed sheep | 2.2× | Pets & Animals |
| E-mentoring | 1.75× | Business & Career |
| Cachaça | 1.74× | Food & Beverages |
| Caesarea | 1.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.26 |
| Need for Security | CONSERVATISM | 1.06 |
| Individualism | JOY | 1.03 |
| Convenience Orientation | PREMIUM | 0.99 |
| Urban Lifestyle | OPEN | 0.97 |
| Travelling | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
See Top-level domain audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.