Top-level domain Audience in United States
Top-level domain has an estimated audience of 24,983,507 people in United States. 47.2% are female, 52.8% are male, average age 42.3. Top brand affinities: Dentistry, Made in USA, Real property, Auction, Wedding dress.
Top brand affinities include Dentistry, Made in USA, Real property, with strongest over-indexing on Dentistry (2.34× the country average). Demographically, the Top-level domain audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Top-level domain fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 42.3 |
| Estimated audience size | 24,983,507 |
Audience persona
The typical Top-level domain fan in United States is balanced, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Dentistry.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dentistry | 2.34× | Business & Career |
| Made in USA | 2.08× | Business & Career |
| Real property | 1.68× | Home & Garden |
| Auction | 1.59× | Shopping |
| Wedding dress | 1.95× | Fashion & Accessoires |
| FC Bayern Munich | 1.85× | Sports |
| Western Union | 2.2× | Business & Career |
| Life insurance | 1.52× | Business & Career |
| Hormone | 1.96× | Health |
| Back to the Future | 3.13× | Movies & TV |
| Lawn mower | 1.64× | Home & Garden |
| Korean cuisine | 2.03× | Food & Beverages |
| New Testament | 1.76× | Politics & Society |
| Air pollution | 1.51× | Health |
| Multiple myeloma awareness | 2.56× | Health |
| Browser games | 2.03× | Games |
| El País | 3.66× | News |
| Diesel engine | 1.57× | Cars & Mobility |
| Diabetes mellitus type 2 awareness | 1.74× | Health |
| Motorboat | 1.66× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.26 |
| Need for Security | CONSERVATISM | 1.06 |
| Individualism | JOY | 1.03 |
| Convenience Orientation | PREMIUM | 0.99 |
| Urban Lifestyle | OPEN | 0.97 |
| Travelling | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
See Top-level domain audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.