A data profile of the people who buy, follow and care about Top-level domain in Mexico — modelled from more than twelve digital signal sources. Top-level domain has an estimated audience of 3,895,043 people in Mexico.
Top-level domain has an estimated audience of 3,895,043 people in Mexico. 46.9% are female, 53.1% are male, average age 31.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (225.77× the country average).
Demographically, the Top-level domain audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Top-level domain fan in Mexico is balanced, around 31.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Top-level domain profile in Mexico.
46.9% are female, 53.1% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 31.7 |
| Estimated audience size | 3,895,043 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 7% |
of the worldwide Top-level domain audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 15.0% |
| Italy | 8.0% |
| France | 7.6% |
The strongest cross-interests of the Top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 573.92× | ||
| 02 | Costa Rica | Travel & Leisure | 442.09× | ||
| 03 | Shopping and fashion | Shopping | 225.77× | ||
| 04 | Game consoles | Technology & Electronics | 150.88× | ||
| 05 | Catholic Church | Politics & Society | 116.74× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 105.67× | ||
| 07 | Valentine's Day | Kids & Family | 104.02× | ||
| 08 | Broadcasting of sports events | Movies & TV | 85.90× | ||
| 09 | Travel agency | Travel & Leisure | 84.80× | ||
| 10 | Sarcasm | Politics & Society | 73.79× | ||
| 11 | Mobile game | Games | 65.17× | ||
| 12 | Banana | Food & Beverages | 62.78× | ||
| 13 | El País | News | 61.67× | ||
| 14 | Orange (fruit) | Food & Beverages | 50.66× | ||
| 15 | Dentistry | Business & Career | 49.56× | ||
| 16 | Pilsner | Food & Beverages | 46.26× | ||
| 17 | Multi-level marketing | Business & Career | 42.95× | ||
| 18 | Sexology | Kids & Family | 34.14× | ||
| 19 | Breastfeeding | Kids & Family | 34.14× | ||
| 20 | Freeware | Technology & Electronics | 28.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.26× | |
| Travelling | THRILL | 22.08× | |
| Urban Lifestyle | OPEN | 4.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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