A data profile of the people who buy, follow and care about Top-level domain in Australia — modelled from more than twelve digital signal sources. Top-level domain has an estimated audience of 2,885,620 people in Australia.
Top-level domain has an estimated audience of 2,885,620 people in Australia. 54.9% are female, 45.1% are male, average age 41.0. Top brand affinities: Aldi, Demi Moore, Wikipedia, Automatic transmission, Real property.
Top brand affinities include Aldi, Demi Moore, Wikipedia, with strongest over-indexing on Aldi (1.52× the country average).
Demographically, the Top-level domain audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Top-level domain fan in Australia is balanced, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Top-level domain profile in Australia.
54.9% are female, 45.1% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.0 |
| Estimated audience size | 2,885,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 30% | |
| 50+ | 19% |
of the worldwide Top-level domain audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
The strongest cross-interests of the Top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Demi Moore | Movies & TV | 4.38× | ||
| 02 | Natalie Portman | Movies & TV | 4.38× | ||
| 03 | Cameron Diaz | Movies & TV | 4.38× | ||
| 04 | Mila Kunis | Movies & TV | 4.38× | ||
| 05 | Rachel McAdams | Movies & TV | 4.33× | ||
| 06 | Kaley Cuoco | Movies & TV | 4.15× | ||
| 07 | Google News | News | 3.93× | ||
| 08 | Automatic transmission | Cars & Mobility | 3.85× | ||
| 09 | Tom Hanks | Movies & TV | 3.77× | ||
| 10 | Tom Selleck | Movies & TV | 3.69× | ||
| 11 | Manual transmission | Cars & Mobility | 3.49× | ||
| 12 | Kate Hudson | Movies & TV | 3.41× | ||
| 13 | Jason Bateman | Movies & TV | 3.03× | ||
| 14 | Sarcasm | Politics & Society | 2.43× | ||
| 15 | Nicole Kidman | Movies & TV | 1.99× | ||
| 16 | Wikipedia | Internet & Social Media | 1.98× | ||
| 17 | Real property | Home & Garden | 1.76× | ||
| 18 | Pizza | Food & Beverages | 1.56× | ||
| 19 | Real estate broker | Home & Garden | 1.54× | ||
| 20 | Aldi | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.20× | |
| Need for Security | CONSERVATISM | 1.11× | |
| Individualism | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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