A data profile of the people who buy, follow and care about Real property in Australia — modelled from more than twelve digital signal sources. Real property has an estimated audience of 4,101,234 people in Australia.
The average Real property fan in Australia is 45.4 years old, balanced, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include First-time buyer, Mortgage loans, IKEA, with strongest over-indexing on First-time buyer (3.79× the country average).
Demographically, the Real property audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Design Affinity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Real property fan in Australia is balanced, around 45.4 years old, with strong Design Affinity tendencies and a notable affinity for First-time buyer.
The key figures that characterise the Real property profile in Australia.
54.6% are female, 45.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 45.4 |
| Estimated audience size | 4,101,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Real property audience comes from Australia.
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
Where the Real property audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~600K | 1.32× | |
| 02 | Northern Territory | ~40K | 1.11× | |
| 03 | Tasmania | ~90K | 0.97× | |
| 04 | Victoria | ~1M | 0.96× | |
| 05 | Australian Capital Territory | ~80K | 0.96× | |
| 06 | New South Wales | ~1.5M | 0.92× | |
| 07 | South Australia | ~300K | 0.87× | |
| 08 | Queensland | ~800K | 0.80× |
The strongest cross-interests of the Real property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 3.79× | ||
| 02 | Luxury real estate | Business & Career | 3.73× | ||
| 03 | Property law | Home & Garden | 3.71× | ||
| 04 | Starter home | Home & Garden | 3.70× | ||
| 05 | Estate (law) | Business & Career | 3.54× | ||
| 06 | Private property | Travel & Leisure | 3.49× | ||
| 07 | Real estate broker | Home & Garden | 3.33× | ||
| 08 | Living room | Home & Garden | 3.09× | ||
| 09 | Mortgage loans | Business & Career | 2.99× | ||
| 10 | Bedroom | Home & Garden | 2.97× | ||
| 11 | Apartment | Business & Career | 2.78× | ||
| 12 | Bathroom | Home & Garden | 2.56× | ||
| 13 | IKEA | Home & Garden | 2.50× | ||
| 14 | Kitchen | Home & Garden | 2.26× | ||
| 15 | Architecture | Business & Career | 2.20× | ||
| 16 | The Age | News | 1.99× | ||
| 17 | News.com.au | News | 1.84× | ||
| 18 | Papua New Guinea | Travel & Leisure | 1.75× | ||
| 19 | Internet & Social Media | 1.63× | |||
| 20 | Indonesia | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.57× | |
| Indulgence | JOY | 1.41× | |
| Quality Awareness | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.62× | |
| Career Orientation | POWER | 0.80× | |
| Risk Appetite | THRILL | 0.97× |
Real property has an estimated audience of 4,101,234 people in Australia, concentrated in New South Wales and Victoria.
54.6% of Real property fans are female, 45.4% are male, with an average age of 45.4 years.
Real property fans show strongest brand affinity for First-time buyer (3.79×), Mortgage loans (2.99×), and IKEA (2.5×) over the country average.
Real property fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Real property itself, the audience over-indexes on Mortgage loans (2.99×), IKEA (2.5×), Apartment (2.78×), and Starter home (3.7×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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