A data profile of the people who buy, follow and care about Private property in Australia — modelled from more than twelve digital signal sources. Private property has an estimated audience of 2,928,424 people in Australia.
Private property has an estimated audience of 2,928,424 people in Australia. 56.0% are female, 44.0% are male, average age 45.6. Top brand affinities: Real property, Single-family detached home, Aldi, IKEA, First-time buyer.
Top brand affinities include Real property, Single-family detached home, Aldi, with strongest over-indexing on Real property (3.49× the country average).
Demographically, the Private property audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Individualism, Quality Awareness.
The typical Private property fan in Australia is more female, around 45.6 years old, with strong Individualism tendencies and a notable affinity for Real property.
The key figures that characterise the Private property profile in Australia.
56.0% are female, 44.0% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 45.6 |
| Estimated audience size | 2,928,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Private property audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| United Kingdom | 7.3% |
The strongest cross-interests of the Private property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 7.41× | ||
| 02 | Terraced house | Home & Garden | 3.84× | ||
| 03 | Real property | Home & Garden | 3.49× | ||
| 04 | Asset management | Business & Career | 3.25× | ||
| 05 | Microwave oven | Home & Garden | 2.74× | ||
| 06 | Innovation | Business & Career | 2.58× | ||
| 07 | First-time buyer | Shopping | 2.24× | ||
| 08 | Luxury real estate | Business & Career | 2.22× | ||
| 09 | First class travel | Travel & Leisure | 2.12× | ||
| 10 | Mortgage calculator | Home & Garden | 1.89× | ||
| 11 | Public transport | Cars & Mobility | 1.86× | ||
| 12 | Wikipedia | Internet & Social Media | 1.84× | ||
| 13 | Aldi | Shopping | 1.74× | ||
| 14 | Home Appliances | Home & Garden | 1.72× | ||
| 15 | Auction | Shopping | 1.68× | ||
| 16 | Refrigerator | Home & Garden | 1.68× | ||
| 17 | Mortgage loans | Business & Career | 1.62× | ||
| 18 | National Australia Bank | Business & Career | 1.60× | ||
| 19 | IKEA | Home & Garden | 1.59× | ||
| 20 | Solar energy | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.07× | |
| Quality Awareness | PREMIUM | 2.02× | |
| Convenience Orientation | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Private property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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