A data profile of the people who buy, follow and care about Refrigerator in Australia — modelled from more than twelve digital signal sources. Refrigerator has an estimated audience of 4,057,651 people in Australia.
The average Refrigerator fan in Australia is 45.7 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Aldi, Garden, Bureau of Meteorology, with strongest over-indexing on Aldi (1.77× the country average).
Demographically, the Refrigerator audience skews more female with an average age of 45.7, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Refrigerator fan in Australia is more female, around 45.7 years old, with strong DIY Mentality tendencies and a notable affinity for Aldi.
The key figures that characterise the Refrigerator profile in Australia.
58.8% are female, 41.2% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 45.7 |
| Estimated audience size | 4,057,651 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Refrigerator audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.4% |
| United Kingdom | 5.4% |
Where the Refrigerator audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Victoria | ~1.5M | 1.14× | |
| 02 | New South Wales | ~1.5M | 1.10× | |
| 03 | Queensland | ~1M | 1.03× | |
| 04 | Australian Capital Territory | ~90K | 1.02× | |
| 05 | Northern Territory | ~40K | 0.99× | |
| 06 | South Australia | ~300K | 0.97× | |
| 07 | Western Australia | ~400K | 0.91× | |
| 08 | Tasmania | ~80K | 0.89× |
The strongest cross-interests of the Refrigerator audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Washing machine | Home & Garden | 2.90× | ||
| 02 | Retirement community | Kids & Family | 2.60× | ||
| 03 | Kitchen stove | Home & Garden | 2.51× | ||
| 04 | The Good Guys (2010 TV series) | Movies & TV | 2.15× | ||
| 05 | Air conditioning | Technology & Electronics | 2.12× | ||
| 06 | Solar energy | Home & Garden | 2.08× | ||
| 07 | Oven | Home & Garden | 1.89× | ||
| 08 | Electricity | Home & Garden | 1.83× | ||
| 09 | Home Appliances | Home & Garden | 1.82× | ||
| 10 | Aldi | Shopping | 1.77× | ||
| 11 | Garden | Home & Garden | 1.65× | ||
| 12 | Spotlight (software) | Technology & Electronics | 1.65× | ||
| 13 | Bathroom | Home & Garden | 1.64× | ||
| 14 | Bed | Home & Garden | 1.62× | ||
| 15 | Costco | Shopping | 1.59× | ||
| 16 | Agriculture | Business & Career | 1.55× | ||
| 17 | Bureau of Meteorology | Home & Garden | 1.54× | ||
| 18 | Google Maps | Internet & Social Media | 1.54× | ||
| 19 | Kitchen | Home & Garden | 1.52× | ||
| 20 | Australia Post | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.46× | |
| Family Orientation | CONSERVATISM | 1.41× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Price Sensitivity | PREMIUM | 0.97× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Refrigerator has an estimated audience of 4,057,651 people in Australia, concentrated in New South Wales and Victoria.
58.8% of Refrigerator fans are female, 41.2% are male, with an average age of 45.7 years.
Refrigerator fans show strongest brand affinity for Aldi (1.77×), Garden (1.65×), and Bureau of Meteorology (1.54×) over the country average.
Refrigerator fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1.5M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Refrigerator itself, the audience over-indexes on Garden (1.65×), Bureau of Meteorology (1.54×), Air conditioning (2.12×), and Electricity (1.83×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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