A data profile of the people who buy, follow and care about Retirement community in Australia — modelled from more than twelve digital signal sources. Retirement community has an estimated audience of 2,460,688 people in Australia.
The average Retirement community fan in Australia is 51.1 years old, more female, and lives primarily in Queensland.
The audience is concentrated in Queensland, New South Wales, Victoria.
The key figures that characterise the Retirement community profile in Australia.
68.6% are female, 31.4% are male, average age 51.1.
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 51.1 |
| Estimated audience size | 2,460,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 8% | |
| 30-39 | 12% | |
| 40-49 | 20% | |
| 50+ | 57% |
of the worldwide Retirement community audience comes from Australia.
| Country | Share |
|---|---|
| United States | 41.3% |
| United Kingdom | 8.2% |
| Australia | 6.6% |
Where the Retirement community audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Queensland | ~1M | 1.84× | |
| 02 | Northern Territory | ~20K | 1.03× | |
| 03 | Australian Capital Territory | ~50K | 0.97× | |
| 04 | South Australia | ~200K | 0.95× | |
| 05 | Tasmania | ~50K | 0.94× | |
| 06 | Victoria | ~700K | 0.93× | |
| 07 | New South Wales | ~800K | 0.85× | |
| 08 | Western Australia | ~200K | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Retirement community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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