A data profile of the people who buy, follow and care about Parties in Australia — modelled from more than twelve digital signal sources. Parties has an estimated audience of 6,882,723 people in Australia.
Parties has an estimated audience of 6,882,723 people in Australia. 60.3% are female, 39.7% are male, average age 41.1. Top brand affinities: Nightlife, Katie Holmes, Modest Fashion, Cointreau, Sarah Hyland.
Top brand affinities include Nightlife, Katie Holmes, Modest Fashion, with strongest over-indexing on Nightlife (1.62× the country average).
Demographically, the Parties audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Extroversion, Luxury Orientation.
The typical Parties fan in Australia is more female, around 41.1 years old, with strong Extroversion tendencies and a notable affinity for Nightlife.
The key figures that characterise the Parties profile in Australia.
60.3% are female, 39.7% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 41.1 |
| Estimated audience size | 6,882,723 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Parties audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modest Fashion | Fashion & Accessoires | 1.75× | ||
| 02 | Pre-engagement ring | Fashion & Accessoires | 1.65× | ||
| 03 | Size zero | Fashion & Accessoires | 1.65× | ||
| 04 | Buitoni | Food & Beverages | 1.63× | ||
| 05 | Nightlife | Arts & Culture | 1.62× | ||
| 06 | LGBT tourism | Travel & Leisure | 1.62× | ||
| 07 | Sanremo Music Festival | Music & Radio | 1.62× | ||
| 08 | Katie Holmes | Movies & TV | 1.57× | ||
| 09 | Cointreau | Food & Beverages | 1.55× | ||
| 10 | Sarah Hyland | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.22× | |
| Luxury Orientation | PREMIUM | 1.18× | |
| Indulgence | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| DIY Mentality | THRILL | 0.93× | |
| Career Orientation | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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