A data profile of the people who buy, follow and care about Parties in Switzerland — modelled from more than twelve digital signal sources. Parties has an estimated audience of 1,962,829 people in Switzerland.
The average Parties fan in Switzerland is 41.3 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Coop, Swiss International Air Lines, Conforama, with strongest over-indexing on Coop (1.71× the country average).
Demographically, the Parties audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Parties fan in Switzerland is balanced, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Coop.
The key figures that characterise the Parties profile in Switzerland.
53.8% are female, 46.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 41.3 |
| Estimated audience size | 1,962,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Parties audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
Where the Parties audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canton of Bern | ~300K | 1.51× | |
| 02 | Canton of St. Gallen | ~100K | 1.49× | |
| 03 | Luzern | ~100K | 1.48× | |
| 04 | Canton of Zürich | ~500K | 1.47× | |
| 05 | Aargau | ~200K | 1.44× | |
| 06 | Thurgau | ~70K | 1.28× | |
| 07 | Uri | ~8K | 1.18× | |
| 08 | Solothurn | ~60K | 1.16× | |
| 09 | Graubünden | ~50K | 1.15× | |
| 10 | Canton of Nidwalden | ~9K | 1.15× | |
| 11 | Canton of Glarus | ~8K | 1.14× | |
| 12 | Schwyz | ~30K | 1.13× | |
| 13 | Canton of Zug | ~30K | 1.13× | |
| 14 | Canton of Obwalden | ~8K | 1.12× | |
| 15 | Appenzell Ausserrhoden | ~10K | 1.11× | |
| 16 | Basel-City | ~80K | 1.05× | |
| 17 | Basel-Landschaft | ~50K | 1.04× | |
| 18 | Schaffhausen | ~20K | 1.01× | |
| 19 | Jura | ~10K | 1.01× | |
| 20 | Appenzell Innerrhoden | ~2K | 0.95× | |
| 21 | Neuchatel | ~30K | 0.83× | |
| 22 | Valais | ~60K | 0.76× | |
| 23 | Ticino | ~60K | 0.76× | |
| 24 | Fribourg | ~50K | 0.76× | |
| 25 | Canton of Geneva | ~90K | 0.66× | |
| 26 | Vaud | ~100K | 0.64× |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bars | Travel & Leisure | 2.02× | ||
| 02 | Concerts | Music & Radio | 1.98× | ||
| 03 | Online games | Games | 1.88× | ||
| 04 | Tattoos | Fashion & Accessoires | 1.83× | ||
| 05 | Weddings | Kids & Family | 1.83× | ||
| 06 | Sunglasses | Fashion & Accessoires | 1.80× | ||
| 07 | Desserts | Food & Beverages | 1.78× | ||
| 08 | Conforama | Home & Garden | 1.72× | ||
| 09 | Drawing | Home & Garden | 1.72× | ||
| 10 | Coop | Food & Beverages | 1.71× | ||
| 11 | Toys | Games | 1.70× | ||
| 12 | Swiss International Air Lines | Travel & Leisure | 1.69× | ||
| 13 | Hairstyle | Beauty & Wellness | 1.60× | ||
| 14 | Lodging | Travel & Leisure | 1.59× | ||
| 15 | Happiness | Health | 1.58× | ||
| 16 | Psychology | Business & Career | 1.56× | ||
| 17 | Travel photography | Technology & Electronics | 1.55× | ||
| 18 | Kitchen | Home & Garden | 1.54× | ||
| 19 | Nature | Home & Garden | 1.51× | ||
| 20 | Dogs | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.43× | |
| Indulgence | JOY | 1.39× | |
| Mindfulness | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Career Orientation | POWER | 0.95× | |
| Price Sensitivity | PREMIUM | 0.95× |
Parties has an estimated audience of 1,962,829 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
53.8% of Parties fans are female, 46.2% are male, with an average age of 41.3 years.
Parties fans show strongest brand affinity for Coop (1.71×), Swiss International Air Lines (1.69×), and Conforama (1.72×) over the country average.
Parties fans in Switzerland are most concentrated in Canton of Zürich (reach ~500K), Canton of Bern (reach ~300K), and Aargau (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Parties itself, the audience over-indexes on Swiss International Air Lines (1.69×), Conforama (1.72×), Concerts (1.98×), and Nature (1.51×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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