A data profile of the people who buy, follow and care about Conforama in Switzerland — modelled from more than twelve digital signal sources. Conforama has an estimated audience of 3,085,985 people in Switzerland.
The average Conforama fan in Switzerland is 42.7 years old, more female, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.
Top brand affinities include Coop, Luxembourg, Discount stores, with strongest over-indexing on Coop (2.47× the country average).
Demographically, the Conforama audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Conforama fan in Switzerland is more female, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Coop.
The key figures that characterise the Conforama profile in Switzerland.
66.0% are female, 34.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 42.7 |
| Estimated audience size | 3,085,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 21% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 22% |
Where the Conforama audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vaud | ~600K | 2.36× | |
| 02 | Fribourg | ~200K | 2.24× | |
| 03 | Valais | ~300K | 2.03× | |
| 04 | Canton of Geneva | ~300K | 1.66× | |
| 05 | Aargau | ~300K | 1.50× | |
| 06 | Solothurn | ~100K | 1.42× | |
| 07 | Neuchatel | ~90K | 1.41× | |
| 08 | Ticino | ~200K | 1.37× | |
| 09 | Canton of Bern | ~400K | 1.31× | |
| 10 | Canton of Zürich | ~700K | 1.25× | |
| 11 | Luzern | ~100K | 0.98× | |
| 12 | Graubünden | ~70K | 0.91× | |
| 13 | Canton of St. Gallen | ~100K | 0.89× | |
| 14 | Basel-City | ~100K | 0.88× | |
| 15 | Basel-Landschaft | ~60K | 0.88× | |
| 16 | Jura | ~20K | 0.78× | |
| 17 | Thurgau | ~60K | 0.72× | |
| 18 | Canton of Zug | ~20K | 0.55× | |
| 19 | Schwyz | ~20K | 0.52× | |
| 20 | Appenzell Ausserrhoden | ~7K | 0.51× | |
| 21 | Schaffhausen | ~10K | 0.49× | |
| 22 | Appenzell Innerrhoden | ~2K | 0.46× | |
| 23 | Canton of Obwalden | ~5K | 0.45× | |
| 24 | Canton of Nidwalden | ~5K | 0.45× | |
| 25 | Canton of Glarus | ~5K | 0.43× | |
| 26 | Uri | ~4K | 0.42× |
The strongest cross-interests of the Conforama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxembourg | Travel & Leisure | 8.78× | ||
| 02 | Chain store | Shopping | 4.24× | ||
| 03 | AliExpress | Shopping | 3.11× | ||
| 04 | Discount stores | Shopping | 2.95× | ||
| 05 | Coop | Food & Beverages | 2.47× | ||
| 06 | French language | Politics & Society | 2.29× | ||
| 07 | German language | Politics & Society | 2.25× | ||
| 08 | Furniture | Home & Garden | 2.15× | ||
| 09 | EasyJet | Travel & Leisure | 2.02× | ||
| 10 | Swisscom | Technology & Electronics | 1.97× | ||
| 11 | Business | Business & Career | 1.81× | ||
| 12 | Beauty | Beauty & Wellness | 1.79× | ||
| 13 | Design | Home & Garden | 1.77× | ||
| 14 | Migros | Shopping | 1.71× | ||
| 15 | Internet & Social Media | 1.70× | |||
| 16 | Amazon.com | Shopping | 1.69× | ||
| 17 | Internet & Social Media | 1.69× | |||
| 18 | Shopping | Shopping | 1.69× | ||
| 19 | YouTube | Movies & TV | 1.67× | ||
| 20 | Internet & Social Media | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.74× | |
| Patriotism | CONSERVATISM | 1.66× | |
| Urban Lifestyle | OPEN | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.67× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Conforama's target market in Switzerland covers an estimated 3,085,985 people, concentrated in Canton of Zürich and Vaud.
66.0% of the Conforama audience are female, 34.0% are male, with an average age of 42.7 years.
Conforama fans show strongest brand affinity for Coop (2.47×), Luxembourg (8.78×), and Discount stores (2.95×) over the country average.
Conforama fans in Switzerland are most concentrated in Canton of Zürich (reach ~700K), Vaud (reach ~600K), and Canton of Bern (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Conforama itself, the audience over-indexes on Luxembourg (8.78×), Discount stores (2.95×), Migros (1.71×), and Amazon.com (1.69×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Conforama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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