Rascasse Audience Intelligence

Shopping Audience in Switzerland

A data profile of the people who buy, follow and care about Shopping in Switzerland — modelled from more than twelve digital signal sources. Shopping has an estimated audience of 4,878,141 people in Switzerland.

#7among Lifestyle cluster in Switzerland
#8among Topic in Switzerland
#3in Shopping

The average Shopping fan in Switzerland is 42.6 years old, balanced, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Demographically, the Shopping audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Category: Shopping · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Shopping profile in Switzerland.

Audience size
4.9M
in Switzerland
Gender
54.4%♀
45.6% male
Age
42.6
average years
Country rank
#24
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shopping fans

54.4% are female, 45.6% are male, average age 42.6.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Shopping audience in Switzerland
MetricValue
Female54.4%
Male45.6%
Average age42.6
Estimated audience size4,878,141
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Shopping audience in Switzerland
Age bracketShare%
16-1911%
20-2918%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Shopping audience comes from Switzerland.

Worldwide audience distribution share by country for Shopping
CountryShare
United States21.8%
Japan7.1%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopping audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Shopping fans by region: top regions in Switzerland
#RegionReachAffinity×
01Graubünden~200K1.69×
02Canton of Bern~700K1.55×
03Canton of Zürich~1M1.49×
04Canton of St. Gallen~300K1.45×
05Luzern~300K1.41×
06Aargau~400K1.38×
07Basel-City~300K1.34×
08Solothurn~200K1.24×
09Canton of Zug~70K1.19×
10Basel-Landschaft~100K1.18×
11Canton of Geneva~400K1.14×
12Schwyz~80K1.14×
13Thurgau~100K1.11×
14Ticino~200K1.05×
15Valais~200K1.02×
16Canton of Obwalden~20K1.01×
17Uri~10K0.92×
18Vaud~400K0.90×
19Schaffhausen~40K0.90×
20Fribourg~200K0.89×
21Canton of Glarus~20K0.87×
22Canton of Nidwalden~20K0.85×
23Appenzell Ausserrhoden~20K0.82×
24Appenzell Innerrhoden~5K0.81×
25Neuchatel~70K0.73×
26Jura~20K0.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shopping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shopping audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.00×
Early Adopter MentalityPOWER0.86×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shopping audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.56×
Social Media UsageJOY0.60×
Price SensitivityPREMIUM0.61×
0×1.00× baseline2×
Appendix

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More Lifestyle cluster audiences in Switzerland

See Shopping audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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