A data profile of the people who buy, follow and care about Shopping in Ireland — modelled from more than twelve digital signal sources. Shopping has an estimated audience of 2,355,204 people in Ireland.
Shopping has an estimated audience of 2,355,204 people in Ireland. 58.6% are female, 41.4% are male, average age 39.9.
Demographically, the Shopping audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The key figures that characterise the Shopping profile in Ireland.
58.6% are female, 41.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 39.9 |
| Estimated audience size | 2,355,204 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Shopping audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 7.1% |
| India | 5.9% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.99× | |
| Social Media Usage | JOY | 0.85× | |
| Convenience Orientation | PREMIUM | 0.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.57× | |
| Need for Security | CONSERVATISM | 0.61× | |
| Patriotism | CONSERVATISM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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