Rascasse Audience Intelligence

Fitness and wellness Audience in Ireland

A data profile of the people who buy, follow and care about Fitness and wellness in Ireland — modelled from more than twelve digital signal sources. Fitness and wellness has an estimated audience of 2,553,846 people in Ireland.

Fitness and wellness has an estimated audience of 2,553,846 people in Ireland.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Fitness and wellness profile in Ireland.

Audience size
2.6M
in Ireland
Country rank
#51
Topic in Ireland
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fitness and wellness fans

Fig. 02

Gender split

Demographic split for Fitness and wellness audience in Ireland
MetricValue
Estimated audience size2,553,846
Fig. 04

Worldwide distribution

0.3%

of the worldwide Fitness and wellness audience comes from Ireland.

Worldwide audience distribution share by country for Fitness and wellness
CountryShare
United States22.5%
India7.3%
United Kingdom4.5%
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Ireland who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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