A data profile of the people who buy, follow and care about Fitness and wellness in Portugal — modelled from more than twelve digital signal sources. Fitness and wellness has an estimated audience of 5,785,000 people in Portugal.
Fitness and wellness has an estimated audience of 5,785,000 people in Portugal. Top regions: Lisbon District, Porto District, Setúbal District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
The key figures that characterise the Fitness and wellness profile in Portugal.
| Metric | Value |
|---|---|
| Estimated audience size | 5,785,000 |
of the worldwide Fitness and wellness audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 7.3% |
| United Kingdom | 4.5% |
Where the Fitness and wellness audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Viana do Castelo District | ~200K | 1.20× | |
| 02 | Faro District | ~400K | 1.00× | |
| 03 | Braga District | ~600K | 0.99× | |
| 04 | Setúbal District | ~600K | 0.98× | |
| 05 | Porto District | ~1M | 0.93× | |
| 06 | Santarém District | ~300K | 0.93× | |
| 07 | Lisbon District | ~1.5M | 0.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.98× | |
| Mindfulness | BALANCE | 0.97× | |
| Pet Ownership | JOY | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.77× | |
| Early Adopter Mentality | POWER | 0.77× | |
| Risk Appetite | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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