Rascasse Audience Intelligence

Fitness and wellness Audience in Netherlands

A data profile of the people who buy, follow and care about Fitness and wellness in Netherlands — modelled from more than twelve digital signal sources. Fitness and wellness has an estimated audience of 7,583,333 people in Netherlands.

Fitness and wellness has an estimated audience of 7,583,333 people in Netherlands.

Category: Sports · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Fitness and wellness profile in Netherlands.

Audience size
7.6M
in Netherlands
Country rank
#47
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

+123%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fitness and wellness fans

Fig. 02

Gender split

Demographic split for Fitness and wellness audience in Netherlands
MetricValue
Estimated audience size7,583,333
Fig. 04

Worldwide distribution

1.0%

of the worldwide Fitness and wellness audience comes from Netherlands.

Worldwide audience distribution share by country for Fitness and wellness
CountryShare
United States22.5%
India7.3%
United Kingdom4.5%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fitness and wellness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Fitness and wellness audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
TravellingTHRILL0.70×
Price SensitivityPREMIUM0.67×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Fitness and wellness audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.38×
Need for SecurityCONSERVATISM0.47×
Family OrientationCONSERVATISM0.58×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Fitness and wellness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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