A data profile of the people who buy, follow and care about Reading in Ireland — modelled from more than twelve digital signal sources. Reading has an estimated audience of 2,469,917 people in Ireland.
Reading has an estimated audience of 2,469,917 people in Ireland. 57.6% are female, 42.4% are male, average age 40.4. Top brand affinities: Manga, Twitch, Bad Bunny, Nintendo, My Hero Academia.
Top brand affinities include Manga, Twitch, Bad Bunny, with strongest over-indexing on Manga (1.51× the country average).
Demographically, the Reading audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Career Orientation, Extroversion.
The typical Reading fan in Ireland is more female, around 40.4 years old, with strong Career Orientation tendencies and a notable affinity for Manga.
The key figures that characterise the Reading profile in Ireland.
57.6% are female, 42.4% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 40.4 |
| Estimated audience size | 2,469,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Reading audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sanrio | Business & Career | 2.13× | ||
| 02 | Webtoon | Internet & Social Media | 2.05× | ||
| 03 | My Hero Academia | Literature | 2.01× | ||
| 04 | Bad Bunny | Music & Radio | 1.76× | ||
| 05 | colleen hoover | Literature | 1.69× | ||
| 06 | Ukulele | Music & Radio | 1.63× | ||
| 07 | Naruto | Literature | 1.62× | ||
| 08 | Twitch | Games | 1.61× | ||
| 09 | Marvel Studios | Movies & TV | 1.61× | ||
| 10 | Nintendo | Games | 1.56× | ||
| 11 | Nvidia | Technology & Electronics | 1.54× | ||
| 12 | Louis Tomlinson | Music & Radio | 1.54× | ||
| 13 | El Corte Inglés | Shopping | 1.53× | ||
| 14 | Games Workshop | Games | 1.53× | ||
| 15 | Aretha Franklin | Music & Radio | 1.53× | ||
| 16 | Manga | Literature | 1.51× | ||
| 17 | BTS | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.17× | |
| Extroversion | THRILL | 1.16× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.63× | |
| Need for Security | CONSERVATISM | 0.65× | |
| Tradition | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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