A data profile of the people who buy, follow and care about Reading in Belgium — modelled from more than twelve digital signal sources. Reading has an estimated audience of 5,958,371 people in Belgium.
The average Reading fan in Belgium is 42.8 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Anime and manga fandom, Anime convention, BTS, with strongest over-indexing on Anime and manga fandom (1.74× the country average).
Demographically, the Reading audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Reading fan in Belgium is balanced, around 42.8 years old, with strong Pet Ownership tendencies and a notable affinity for Anime and manga fandom.
The key figures that characterise the Reading profile in Belgium.
54.8% are female, 45.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 42.8 |
| Estimated audience size | 5,958,371 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide Reading audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
Where the Reading audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flemish Brabant | ~700K | 1.40× | |
| 02 | Brussels | ~600K | 1.40× | |
| 03 | Antwerp | ~800K | 1.29× | |
| 04 | East Flanders | ~700K | 1.20× | |
| 05 | West Flanders | ~600K | 1.09× | |
| 06 | Limburg | ~300K | 1.00× | |
| 07 | Walloon Brabant | ~100K | 0.93× | |
| 08 | Luxembourg | ~100K | 0.89× | |
| 09 | Province of Namur | ~200K | 0.85× | |
| 10 | Liege | ~400K | 0.84× | |
| 11 | Hainaut | ~500K | 0.78× |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 2.49× | ||
| 02 | India national cricket team | Sports | 2.32× | ||
| 03 | Korean drama | Movies & TV | 2.15× | ||
| 04 | Underground hip hop | Music & Radio | 1.92× | ||
| 05 | My Hero Academia | Literature | 1.91× | ||
| 06 | Otaku | Literature | 1.82× | ||
| 07 | Urban art | Arts & Culture | 1.79× | ||
| 08 | Huda Beauty | Beauty & Wellness | 1.76× | ||
| 09 | International English Language Testing System | Business & Career | 1.75× | ||
| 10 | Anime and manga fandom | Literature | 1.74× | ||
| 11 | Anime convention | Literature | 1.71× | ||
| 12 | NBA Finals | Sports | 1.68× | ||
| 13 | Dragon Ball Z | Movies & TV | 1.66× | ||
| 14 | Webcomic | Literature | 1.63× | ||
| 15 | Fiberglass | Technology & Electronics | 1.61× | ||
| 16 | Zalando Lounge | Shopping | 1.61× | ||
| 17 | Curly Hair | Beauty & Wellness | 1.60× | ||
| 18 | One Piece | Movies & TV | 1.57× | ||
| 19 | Short story | Literature | 1.54× | ||
| 20 | Harrods | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.15× | |
| Extroversion | THRILL | 1.12× | |
| Risk Appetite | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Individualism | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.82× |
Reading has an estimated audience of 5,958,371 people in Belgium, concentrated in Antwerp and East Flanders.
54.8% of Reading fans are female, 45.2% are male, with an average age of 42.8 years.
Reading fans show strongest brand affinity for Anime and manga fandom (1.74×), Anime convention (1.71×), and BTS (2.49×) over the country average.
Reading fans in Belgium are most concentrated in Antwerp (reach ~800K), East Flanders (reach ~700K), and Flemish Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Reading itself, the audience over-indexes on Anime convention (1.71×), BTS (2.49×), Fiberglass (1.61×), and Otaku (1.82×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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