A data profile of the people who buy, follow and care about Reading in Netherlands — modelled from more than twelve digital signal sources. Reading has an estimated audience of 8,886,810 people in Netherlands.
The average Reading fan in Netherlands is 43.5 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Sunweb, Manga, Anime convention, with strongest over-indexing on Sunweb (1.78× the country average).
Demographically, the Reading audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Reading fan in Netherlands is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Sunweb.
The key figures that characterise the Reading profile in Netherlands.
55.9% are female, 44.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 43.5 |
| Estimated audience size | 8,886,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Reading audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
Where the Reading audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2.5M | 1.70× | |
| 02 | Zuid-Holland | ~3M | 1.58× | |
| 03 | Flevoland | ~300K | 1.09× | |
| 04 | Gelderland | ~1M | 1.07× | |
| 05 | North Brabant | ~1.5M | 1.06× | |
| 06 | Overijssel | ~600K | 1.00× | |
| 07 | Limburg | ~600K | 0.95× | |
| 08 | Friesland | ~300K | 0.95× | |
| 09 | Groningen | ~300K | 0.90× | |
| 10 | Drenthe | ~200K | 0.89× | |
| 11 | Zeeland | ~100K | 0.70× | |
| 12 | Utrecht | ~400K | 0.58× |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime convention | Literature | 2.09× | ||
| 02 | One Piece | Movies & TV | 1.90× | ||
| 03 | Manga | Literature | 1.84× | ||
| 04 | Babypark | Shopping | 1.80× | ||
| 05 | Sunweb | Travel & Leisure | 1.78× | ||
| 06 | Pride | Politics & Society | 1.73× | ||
| 07 | Harrods | Shopping | 1.67× | ||
| 08 | Bestseller | Literature | 1.66× | ||
| 09 | Radio 1 | Music & Radio | 1.65× | ||
| 10 | Zara Larsson | Music & Radio | 1.64× | ||
| 11 | Cello | Music & Radio | 1.63× | ||
| 12 | Electric guitar | Music & Radio | 1.61× | ||
| 13 | NBA Finals | Sports | 1.61× | ||
| 14 | Crystal | Fashion & Accessoires | 1.59× | ||
| 15 | Loods 5 | Home & Garden | 1.56× | ||
| 16 | Gaming computer | Technology & Electronics | 1.56× | ||
| 17 | National park | Travel & Leisure | 1.54× | ||
| 18 | Amsterdam Dance Event | Music & Radio | 1.53× | ||
| 19 | Isabel Marant | Fashion & Accessoires | 1.52× | ||
| 20 | Love & Sex | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Pet Ownership | JOY | 1.29× | |
| Extroversion | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.66× | |
| Convenience Orientation | PREMIUM | 0.70× | |
| Quality Awareness | PREMIUM | 0.71× |
Reading has an estimated audience of 8,886,810 people in Netherlands, concentrated in Zuid-Holland and North Holland.
55.9% of Reading fans are female, 44.1% are male, with an average age of 43.5 years.
Reading fans show strongest brand affinity for Sunweb (1.78×), Manga (1.84×), and Anime convention (2.09×) over the country average.
Reading fans in Netherlands are most concentrated in Zuid-Holland (reach ~3M), North Holland (reach ~2.5M), and North Brabant (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Reading itself, the audience over-indexes on Manga (1.84×), Anime convention (2.09×), Electric guitar (1.61×), and Loods 5 (1.56×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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