Reading Audience in Canada
Reading has an estimated audience of 18,897,611 people in Canada. 51.7% are female, 48.3% are male, average age 39.4. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Bad Bunny, Jake Paul, BTS, Princess Polly, Urban Dictionary.
The average Reading fan in Canada is 39.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Bad Bunny, Jake Paul, BTS, with strongest over-indexing on Bad Bunny (2.66× the country average). Demographically, the Reading audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 10 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Reading fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 39.4 |
| Estimated audience size | 18,897,611 |
Audience persona
The typical Reading fan in Canada is balanced, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Bad Bunny.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 11,634,710 | 1.47× |
| British Columbia | 3,434,254 | 1.21× |
| Alberta | 2,677,214 | 1.15× |
| Quebec | 2,588,885 | 0.57× |
| Manitoba | 807,735 | 1.14× |
| Saskatchewan | 639,067 | 1.07× |
| New Brunswick | 523,176 | 1.2× |
| Nova Scotia | 514,318 | 0.91× |
| Newfoundland and Labrador | 214,461 | 0.75× |
| Prince Edward Island | 69,215 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bad Bunny | 2.66× | Music & Radio |
| Jake Paul | 1.7× | Internet & Social Media |
| BTS | 1.67× | Music & Radio |
| Princess Polly | 1.78× | Fashion & Accessoires |
| Urban Dictionary | 1.63× | Internet & Social Media |
| Allkpop | 1.89× | Music & Radio |
| FentyBeauty | 1.71× | Beauty & Wellness |
| Sanrio | 1.97× | Business & Career |
| Games Workshop | 1.58× | Games |
| New Look | 1.54× | Fashion & Accessoires |
| OtterBox | 1.86× | Technology & Electronics |
| Kyrie Irving | 1.53× | Sports |
| Lee Min-ho | 2.18× | Fashion & Accessoires |
| Massimo Dutti | 1.62× | Shopping |
| Song Hye-kyo | 1.85× | Fashion & Accessoires |
| Lucy Hale | 1.54× | Movies & TV |
| AFC Ajax | 1.53× | Sports |
| Eredivisie | 1.61× | Sports |
| tarte cosmetics | 1.73× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.25 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.25 |
| Design Affinity | PREMIUM | 1.23 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
See Reading audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Reading have in Canada?
Reading has an estimated audience of 18,897,611 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Reading fans?
51.7% of Reading fans are female, 48.3% are male, with an average age of 39.4 years.
Which brands do Reading fans like most?
Reading fans show strongest brand affinity for Bad Bunny (2.66×), Jake Paul (1.7×), and BTS (1.67×) over the country average.
Where do Reading fans live in Canada?
Reading fans in Canada are most concentrated in Ontario (reach 11,634,710), British Columbia (reach 3,434,254), and Alberta (reach 2,677,214). These three regions account for the largest share of the active audience.
What other brands do Reading fans also like?
Beyond Reading itself, the audience over-indexes on Jake Paul (1.7×), BTS (1.67×), Princess Polly (1.78×), and Urban Dictionary (1.63×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.