A data profile of the people who buy, follow and care about Reading in Spain — modelled from more than twelve digital signal sources. Reading has an estimated audience of 24,046,008 people in Spain.
Reading has an estimated audience of 24,046,008 people in Spain. 56.4% are female, 43.6% are male, average age 43.5. Top brand affinities: Otaku, YouTube Music, Final Fantasy, Dragon Ball Z, Avianca.
Top brand affinities include Otaku, YouTube Music, Final Fantasy, with strongest over-indexing on Otaku (2.01× the country average).
Demographically, the Reading audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Reading fan in Spain is more female, around 43.5 years old, with strong Individualism tendencies and a notable affinity for Otaku.
The key figures that characterise the Reading profile in Spain.
56.4% are female, 43.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 43.5 |
| Estimated audience size | 24,046,008 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Reading audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allkpop | Music & Radio | 2.45× | ||
| 02 | Red Velvet (band) | Music & Radio | 2.42× | ||
| 03 | Webtoon | Internet & Social Media | 2.13× | ||
| 04 | Fairy Tail | Literature | 2.12× | ||
| 05 | My Hero Academia | Literature | 2.11× | ||
| 06 | Hunter × Hunter | Literature | 2.08× | ||
| 07 | Inuyasha | Literature | 2.06× | ||
| 08 | Otaku | Literature | 2.01× | ||
| 09 | Arezzo | Travel & Leisure | 1.87× | ||
| 10 | Funko | Kids & Family | 1.84× | ||
| 11 | Kingdom Hearts | Games | 1.83× | ||
| 12 | Dragon Ball Z | Movies & TV | 1.68× | ||
| 13 | Black Desert | Games | 1.65× | ||
| 14 | YouTube Music | Internet & Social Media | 1.60× | ||
| 15 | Final Fantasy | Games | 1.60× | ||
| 16 | Avianca | Travel & Leisure | 1.60× | ||
| 17 | Paula Echevarría | Movies & TV | 1.60× | ||
| 18 | Pop art | Arts & Culture | 1.60× | ||
| 19 | Hotmart | Shopping | 1.53× | ||
| 20 | Super Mario Bros. | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.25× | |
| Community Orientation | OPEN | 1.22× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Family Orientation | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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