Reading Audience in Spain
Reading has an estimated audience of 24,046,008 people in Spain. 56.4% are female, 43.6% are male, average age 43.5. Top brand affinities: Ayrton Senna, Dutch oven, Jeep Compass, Kimi Räikkönen, Singer-songwriter.
Top brand affinities include Ayrton Senna, Dutch oven, Jeep Compass, with strongest over-indexing on Ayrton Senna (55.54× the country average). Demographically, the Reading audience skews more female with an average age of 43.5, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Reading fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 43.5 |
| Estimated audience size | 24,046,008 |
Audience persona
The typical Reading fan in Spain is more female, around 43.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ayrton Senna.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ayrton Senna | 55.54× | Sports |
| Dutch oven | 102.3× | Home & Garden |
| Jeep Compass | 40.1× | Cars & Mobility |
| Kimi Räikkönen | 66.16× | Sports |
| Singer-songwriter | 7.96× | Music & Radio |
| Peugeot 108 | 50.37× | Cars & Mobility |
| Jaguar XJ | 47.38× | Cars & Mobility |
| Six Nations Championship | 29.09× | Sports |
| Palm Jumeirah | 24.8× | Travel & Leisure |
| Mitsubishi Space Star | 44× | Cars & Mobility |
| Maserati Levante | 30.91× | Cars & Mobility |
| Ninja Warrior | 61.96× | Sports |
| Sports nutrition | 7.93× | Food & Beverages |
| Jaguar XE | 29.11× | Cars & Mobility |
| Hair conditioner | 5.42× | Beauty & Wellness |
| Lexus CT | 32× | Cars & Mobility |
| Škoda Rapid (2011) | 30.48× | Cars & Mobility |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Brico Dépôt | 2.51× | Shopping |
| Oncology | 5.64× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.33 |
| Social Media Usage | JOY | 1.2 |
| Individualism | JOY | 1.17 |
| Sustainability | BALANCE | 1.16 |
| Luxury Orientation | PREMIUM | 1.16 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
See Reading audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.