A data profile of the people who buy, follow and care about Reading in Austria — modelled from more than twelve digital signal sources. Reading has an estimated audience of 3,941,659 people in Austria.
The average Reading fan in Austria is 39.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Comics, Poetry, Shih Tzu, with strongest over-indexing on Comics (1.51× the country average).
Demographically, the Reading audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Reading fan in Austria is more female, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Comics.
The key figures that characterise the Reading profile in Austria.
55.5% are female, 44.5% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 39.8 |
| Estimated audience size | 3,941,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Reading audience comes from Austria.
| Country | Share |
|---|---|
| United States | 22.3% |
| Japan | 8.3% |
| India | 5.8% |
Where the Reading audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~1M | 1.39× | |
| 02 | Tyrol | ~300K | 1.07× | |
| 03 | Lower Austria | ~600K | 1.06× | |
| 04 | Styria | ~500K | 1.00× | |
| 05 | Salzburg | ~300K | 0.97× | |
| 06 | Upper Austria | ~500K | 0.96× | |
| 07 | Vorarlberg | ~100K | 0.95× | |
| 08 | Burgenland | ~100K | 0.95× | |
| 09 | Carinthia (state) | ~200K | 0.94× |
The strongest cross-interests of the Reading audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tesco | Shopping | 2.07× | ||
| 02 | Curly Hair | Beauty & Wellness | 1.91× | ||
| 03 | Shih Tzu | Pets & Animals | 1.77× | ||
| 04 | TEZENIS | Fashion & Accessoires | 1.69× | ||
| 05 | Black cat | Pets & Animals | 1.67× | ||
| 06 | Beagle | Pets & Animals | 1.63× | ||
| 07 | High school | Business & Career | 1.61× | ||
| 08 | Maine Coon | Pets & Animals | 1.61× | ||
| 09 | Siberian Husky | Pets & Animals | 1.60× | ||
| 10 | British Shorthair | Pets & Animals | 1.60× | ||
| 11 | Cello | Music & Radio | 1.58× | ||
| 12 | Alaskan Malamute | Pets & Animals | 1.57× | ||
| 13 | Roblox | Games | 1.57× | ||
| 14 | Massimo Dutti | Shopping | 1.55× | ||
| 15 | Yorkshire Terrier | Pets & Animals | 1.54× | ||
| 16 | Süper Lig | Sports | 1.53× | ||
| 17 | Bulldog | Pets & Animals | 1.52× | ||
| 18 | Harrods | Shopping | 1.52× | ||
| 19 | Comics | Literature | 1.51× | ||
| 20 | Poetry | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.26× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Career Orientation | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Design Affinity | PREMIUM | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Reading has an estimated audience of 3,941,659 people in Austria, concentrated in Vienna and Lower Austria.
55.5% of Reading fans are female, 44.5% are male, with an average age of 39.8 years.
Reading fans show strongest brand affinity for Comics (1.51×), Poetry (1.51×), and Shih Tzu (1.77×) over the country average.
Reading fans in Austria are most concentrated in Vienna (reach ~1M), Lower Austria (reach ~600K), and Upper Austria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Reading itself, the audience over-indexes on Poetry (1.51×), Shih Tzu (1.77×), Siberian Husky (1.6×), and Beagle (1.63×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.