A data profile of the people who buy, follow and care about Comics in Austria — modelled from more than twelve digital signal sources. Comics has an estimated audience of 887,354 people in Austria.
The average Comics fan in Austria is 35.1 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Reading, TikTok, with strongest over-indexing on Billa (supermarket) (1.5× the country average).
Demographically, the Comics audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Comics fan in Austria is balanced, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Comics profile in Austria.
47.4% are female, 52.6% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 35.1 |
| Estimated audience size | 887,354 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Comics audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 9.6% |
| Japan | 9.0% |
Where the Comics audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.36× | |
| 02 | Upper Austria | ~100K | 1.07× | |
| 03 | Vorarlberg | ~30K | 1.04× | |
| 04 | Lower Austria | ~100K | 1.03× | |
| 05 | Burgenland | ~20K | 0.98× | |
| 06 | Styria | ~100K | 0.93× | |
| 07 | Tyrol | ~60K | 0.93× | |
| 08 | Carinthia (state) | ~40K | 0.93× | |
| 09 | Salzburg | ~50K | 0.85× |
The strongest cross-interests of the Comics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Otaku | Literature | 3.88× | ||
| 02 | Pokémon (video game series) | Games | 3.78× | ||
| 03 | Manga | Literature | 3.63× | ||
| 04 | Anime and manga fandom | Literature | 3.48× | ||
| 05 | Pokémon | Games | 3.18× | ||
| 06 | Anime movies | Movies & TV | 3.02× | ||
| 07 | KPop Demon Hunters | Movies & TV | 2.91× | ||
| 08 | Science fiction movies | Movies & TV | 2.42× | ||
| 09 | Animated movies | Movies & TV | 2.41× | ||
| 10 | Horror movies | Movies & TV | 2.38× | ||
| 11 | Blues music | Music & Radio | 2.18× | ||
| 12 | Rhythm and blues music | Music & Radio | 2.11× | ||
| 13 | Heavy metal music | Music & Radio | 1.96× | ||
| 14 | Country music | Music & Radio | 1.92× | ||
| 15 | Electronic music | Music & Radio | 1.82× | ||
| 16 | Spotify | Internet & Social Media | 1.63× | ||
| 17 | Real Madrid C.F. | Sports | 1.62× | ||
| 18 | TikTok | Internet & Social Media | 1.55× | ||
| 19 | Reading | Literature | 1.51× | ||
| 20 | Billa (supermarket) | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.78× | |
| Social Media Usage | JOY | 1.38× | |
| Luxury Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.65× | |
| Price Sensitivity | PREMIUM | 0.65× | |
| Travelling | THRILL | 0.83× |
Comics has an estimated audience of 887,354 people in Austria, concentrated in Vienna and Lower Austria.
47.4% of Comics fans are female, 52.6% are male, with an average age of 35.1 years.
Comics fans show strongest brand affinity for Billa (supermarket) (1.5×), Reading (1.51×), and TikTok (1.55×) over the country average.
Comics fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Comics itself, the audience over-indexes on Reading (1.51×), TikTok (1.55×), Manga (3.63×), and Anime movies (3.02×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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