A data profile of the people who buy, follow and care about Spotify in Austria — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 1,965,263 people in Austria.
The average Spotify fan in Austria is 33.6 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Gaming computer, Hans Zimmer, Epic Games, with strongest over-indexing on Gaming computer (1.52× the country average).
Demographically, the Spotify audience skews balanced with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Spotify fan in Austria is balanced, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Gaming computer.
The key figures that characterise the Spotify profile in Austria.
47.9% are female, 52.1% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 33.6 |
| Estimated audience size | 1,965,263 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Spotify audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
Where the Spotify audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~300K | 1.15× | |
| 02 | Vienna | ~400K | 1.11× | |
| 03 | Vorarlberg | ~70K | 1.03× | |
| 04 | Lower Austria | ~300K | 1.01× | |
| 05 | Salzburg | ~100K | 1.00× | |
| 06 | Tyrol | ~100K | 0.99× | |
| 07 | Styria | ~200K | 0.95× | |
| 08 | Carinthia (state) | ~100K | 0.95× | |
| 09 | Burgenland | ~40K | 0.81× |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whoopi Goldberg | Movies & TV | 2.08× | ||
| 02 | TuneCore | Music & Radio | 1.99× | ||
| 03 | CD Baby | Music & Radio | 1.99× | ||
| 04 | Hans Zimmer | Music & Radio | 1.77× | ||
| 05 | Playlist | Music & Radio | 1.71× | ||
| 06 | Rowan Atkinson | Movies & TV | 1.64× | ||
| 07 | Balmain | Fashion & Accessoires | 1.60× | ||
| 08 | IZotope | Technology & Electronics | 1.60× | ||
| 09 | Saturday Night Live | Movies & TV | 1.56× | ||
| 10 | Moschino | Fashion & Accessoires | 1.54× | ||
| 11 | Dave Chappelle | Movies & TV | 1.54× | ||
| 12 | Epic Games | Games | 1.53× | ||
| 13 | Deezer | Music & Radio | 1.53× | ||
| 14 | Gaming computer | Technology & Electronics | 1.52× | ||
| 15 | Independent music | Music & Radio | 1.52× | ||
| 16 | Kevin Hart | Movies & TV | 1.52× | ||
| 17 | DJ mix | Music & Radio | 1.52× | ||
| 18 | Apple Music | Music & Radio | 1.51× | ||
| 19 | Stella McCartney | Fashion & Accessoires | 1.51× | ||
| 20 | Bandcamp | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.03× | |
| Design Affinity | PREMIUM | 0.98× | |
| Healthy Lifestyle | BALANCE | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.65× | |
| Urban Lifestyle | OPEN | 0.70× | |
| Price Sensitivity | PREMIUM | 0.74× |
Spotify has an estimated audience of 1,965,263 people in Austria, concentrated in Vienna and Upper Austria.
47.9% of Spotify fans are female, 52.1% are male, with an average age of 33.6 years.
Spotify fans show strongest brand affinity for Gaming computer (1.52×), Hans Zimmer (1.77×), and Epic Games (1.53×) over the country average.
Spotify fans in Austria are most concentrated in Vienna (reach ~400K), Upper Austria (reach ~300K), and Lower Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Spotify itself, the audience over-indexes on Hans Zimmer (1.77×), Epic Games (1.53×), Apple Music (1.51×), and Independent music (1.52×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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