Comics Audience in Mexico
Comics has an estimated audience of 6,673,582 people in Mexico. 46.9% are female, 53.1% are male, average age 30.4. Top regions: Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities: BTS, Korean hip hop, Cinnamoroll, BLACKPINK, Shōnen manga.
The average Comics fan in Mexico is 30.4 years old, balanced, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state). Top brand affinities include BTS, Korean hip hop, Cinnamoroll, with strongest over-indexing on BTS (2.09× the country average). Demographically, the Comics audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Comics fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 30.4 |
| Estimated audience size | 6,673,582 |
Audience persona
The typical Comics fan in Mexico is balanced, around 30.4 years old, with strong Risk Appetite tendencies and a notable affinity for BTS.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,053,364 | 1.2× |
| State of Mexico | 762,059 | 0.83× |
| Veracruz (state) | 504,065 | 1.28× |
| Puebla | 455,123 | 1.28× |
| Jalisco | 416,616 | 0.85× |
| Nuevo Leon | 385,269 | 0.96× |
| Guanajuato | 301,551 | 0.96× |
| Baja California | 281,370 | 1.02× |
| Chihuahua | 262,067 | 1.13× |
| Chiapas | 228,985 | 1.14× |
| Michoacan de Ocampo | 228,801 | 0.99× |
| Guerrero | 209,725 | 1.24× |
| Coahuila de Zaragoza | 197,875 | 0.99× |
| Hidalgo | 173,547 | 1.07× |
| Yucatan | 157,978 | 1.14× |
| Morelos | 111,764 | 0.97× |
| Tlaxcala | 81,035 | 1.06× |
| Zacatecas | 79,900 | 0.94× |
| Durango | 77,194 | 0.84× |
| Nayarit | 64,344 | 1× |
| Aguascalientes | 57,240 | 0.68× |
| Campeche | 52,519 | 1.03× |
| Baja California Sur | 37,778 | 0.71× |
| Colima | 29,757 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BTS | 2.09× | Music & Radio |
| Korean hip hop | 1.86× | Music & Radio |
| Cinnamoroll | 2.31× | Movies & TV |
| BLACKPINK | 1.66× | Music & Radio |
| Shōnen manga | 1.6× | Literature |
| J-pop | 1.52× | Music & Radio |
| Cuteness | 1.65× | Beauty & Wellness |
| My Hero Academia | 1.63× | Literature |
| Gong Yoo | 2.14× | Movies & TV |
| Lee Min-ho | 2.06× | Fashion & Accessoires |
| Park Ji-min | 1.8× | Music & Radio |
| Enhypen | 1.88× | Music & Radio |
| Labubu | 1.61× | Kids & Family |
| IU (singer) | 2.02× | Music & Radio |
| Webcomic | 1.58× | Literature |
| Ahn Hyo-seop | 1.67× | Movies & TV |
| Hunter × Hunter | 1.55× | Literature |
| Red Velvet (band) | 1.71× | Music & Radio |
| Salaryman | 1.76× | Business & Career |
| Group buying | 1.87× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.63 |
| Mindfulness | BALANCE | 2.42 |
| Spirituality | BALANCE | 1.42 |
| Travelling | THRILL | 1.19 |
| Patriotism | CONSERVATISM | 1.13 |
| LGBTQ+ Identity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 9.6% |
| Japan | 9.0% |
See Comics audiences in other countries
More Literature audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Comics have in Mexico?
Comics has an estimated audience of 6,673,582 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Comics fans?
46.9% of Comics fans are female, 53.1% are male, with an average age of 30.4 years.
Which brands do Comics fans like most?
Comics fans show strongest brand affinity for BTS (2.09×), Korean hip hop (1.86×), and Cinnamoroll (2.31×) over the country average.
Where do Comics fans live in Mexico?
Comics fans in Mexico are most concentrated in Distrito Federal (reach 1,053,364), State of Mexico (reach 762,059), and Veracruz (state) (reach 504,065). These three regions account for the largest share of the active audience.
What other brands do Comics fans also like?
Beyond Comics itself, the audience over-indexes on Korean hip hop (1.86×), Cinnamoroll (2.31×), BLACKPINK (1.66×), and Shōnen manga (1.6×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.