A data profile of the people who buy, follow and care about Comics in Mexico — modelled from more than twelve digital signal sources. Comics has an estimated audience of 6,673,582 people in Mexico.
The average Comics fan in Mexico is 30.4 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Veracruz (state).
Top brand affinities include BTS, Korean hip hop, Cinnamoroll, with strongest over-indexing on BTS (2.09× the country average).
Demographically, the Comics audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 24 regions tracked by Rascasse.
The typical Comics fan in Mexico is balanced, around 30.4 years old, with strong Extroversion tendencies and a notable affinity for BTS.
The key figures that characterise the Comics profile in Mexico.
46.9% are female, 53.1% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 30.4 |
| Estimated audience size | 6,673,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Comics audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 9.6% |
| Japan | 9.0% |
Where the Comics audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veracruz (state) | ~500K | 1.28× | |
| 02 | Puebla | ~500K | 1.28× | |
| 03 | Guerrero | ~200K | 1.23× | |
| 04 | Distrito Federal | ~1M | 1.20× | |
| 05 | Chiapas | ~200K | 1.14× | |
| 06 | Yucatan | ~200K | 1.14× | |
| 07 | Chihuahua | ~300K | 1.13× | |
| 08 | Hidalgo | ~200K | 1.07× | |
| 09 | Tlaxcala | ~80K | 1.05× | |
| 10 | Campeche | ~50K | 1.03× | |
| 11 | Baja California | ~300K | 1.01× | |
| 12 | Nayarit | ~60K | 1.00× | |
| 13 | Michoacan de Ocampo | ~200K | 0.99× | |
| 14 | Coahuila de Zaragoza | ~200K | 0.99× | |
| 15 | Morelos | ~100K | 0.97× | |
| 16 | Nuevo Leon | ~400K | 0.96× | |
| 17 | Guanajuato | ~300K | 0.96× | |
| 18 | Zacatecas | ~80K | 0.95× | |
| 19 | Jalisco | ~400K | 0.85× | |
| 20 | Durango | ~80K | 0.84× | |
| 21 | State of Mexico | ~800K | 0.83× | |
| 22 | Baja California Sur | ~40K | 0.73× | |
| 23 | Colima | ~30K | 0.72× | |
| 24 | Aguascalientes | ~60K | 0.69× |
The strongest cross-interests of the Comics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinnamoroll | Movies & TV | 2.31× | ||
| 02 | Gong Yoo | Movies & TV | 2.14× | ||
| 03 | BTS | Music & Radio | 2.09× | ||
| 04 | Lee Min-ho | Fashion & Accessoires | 2.06× | ||
| 05 | IU (singer) | Music & Radio | 2.02× | ||
| 06 | Enhypen | Music & Radio | 1.88× | ||
| 07 | Group buying | Shopping | 1.87× | ||
| 08 | Korean hip hop | Music & Radio | 1.86× | ||
| 09 | Park Ji-min | Music & Radio | 1.80× | ||
| 10 | Salaryman | Business & Career | 1.76× | ||
| 11 | Red Velvet (band) | Music & Radio | 1.71× | ||
| 12 | Webtoon | Internet & Social Media | 1.69× | ||
| 13 | Ahn Hyo-seop | Movies & TV | 1.67× | ||
| 14 | BLACKPINK | Music & Radio | 1.66× | ||
| 15 | Cuteness | Beauty & Wellness | 1.65× | ||
| 16 | My Hero Academia | Literature | 1.63× | ||
| 17 | Shōnen manga | Literature | 1.60× | ||
| 18 | Webcomic | Literature | 1.58× | ||
| 19 | Hunter × Hunter | Literature | 1.55× | ||
| 20 | J-pop | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.04× | |
| Spirituality | BALANCE | 0.99× | |
| Healthy Lifestyle | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Design Affinity | PREMIUM | 0.78× | |
| Career Orientation | POWER | 0.80× |
Comics has an estimated audience of 6,673,582 people in Mexico, concentrated in Distrito Federal and State of Mexico.
46.9% of Comics fans are female, 53.1% are male, with an average age of 30.4 years.
Comics fans show strongest brand affinity for BTS (2.09×), Korean hip hop (1.86×), and Cinnamoroll (2.31×) over the country average.
Comics fans in Mexico are most concentrated in Distrito Federal (reach ~1M), State of Mexico (reach ~800K), and Veracruz (state) (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Comics itself, the audience over-indexes on Korean hip hop (1.86×), Cinnamoroll (2.31×), BLACKPINK (1.66×), and Shōnen manga (1.6×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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