A data profile of the people who buy, follow and care about Comics in Italy — modelled from more than twelve digital signal sources. Comics has an estimated audience of 11,184,010 people in Italy.
The average Comics fan in Italy is 37.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Anime and manga fandom, Manga, Anime convention, with strongest over-indexing on Anime and manga fandom (3.2× the country average).
Demographically, the Comics audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Comics fan in Italy is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Anime and manga fandom.
The key figures that characterise the Comics profile in Italy.
46.8% are female, 53.2% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 37.7 |
| Estimated audience size | 11,184,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Comics audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 9.6% |
| Japan | 9.0% |
Where the Comics audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~1M | 1.40× | |
| 02 | Piedmont | ~1M | 1.38× | |
| 03 | Lazio | ~2M | 1.33× | |
| 04 | Lombardy | ~2.5M | 1.25× | |
| 05 | Trentino-Alto Adige/Südtirol | ~200K | 1.14× | |
| 06 | Puglia | ~900K | 1.12× | |
| 07 | Sicilia | ~1M | 1.07× | |
| 08 | Veneto | ~900K | 1.06× | |
| 09 | Campania | ~1.5M | 1.05× | |
| 10 | Calabria | ~400K | 1.04× | |
| 11 | Emilia-Romagna | ~900K | 1.01× | |
| 12 | Liguria | ~300K | 1.01× | |
| 13 | Marche | ~300K | 1.01× | |
| 14 | Friuli-Venezia Giulia | ~200K | 0.95× | |
| 15 | Aosta Valley | ~30K | 0.93× | |
| 16 | Sardinia | ~300K | 0.91× | |
| 17 | Molise | ~50K | 0.91× | |
| 18 | Basilicata | ~90K | 0.88× | |
| 19 | Umbria | ~200K | 0.87× | |
| 20 | Abruzzo | ~200K | 0.84× |
The strongest cross-interests of the Comics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anime & Cosplay | Fashion & Accessoires | 3.35× | ||
| 02 | Anime and manga fandom | Literature | 3.20× | ||
| 03 | Anime convention | Literature | 3.08× | ||
| 04 | Cosplay | Games | 2.84× | ||
| 05 | Japanese art | Arts & Culture | 2.83× | ||
| 06 | Japanese popular culture | Travel & Leisure | 2.63× | ||
| 07 | One Piece | Movies & TV | 2.53× | ||
| 08 | Manga | Literature | 2.37× | ||
| 09 | Comic book | Literature | 2.12× | ||
| 10 | KPop Demon Hunters | Movies & TV | 2.06× | ||
| 11 | Pokémon | Games | 2.03× | ||
| 12 | Japanese language | Politics & Society | 2.00× | ||
| 13 | Stranger Things | Movies & TV | 1.81× | ||
| 14 | Superman | Movies & TV | 1.80× | ||
| 15 | Twitch | Games | 1.80× | ||
| 16 | Animated movies | Movies & TV | 1.70× | ||
| 17 | Anime movies | Movies & TV | 1.66× | ||
| 18 | Mobile game | Games | 1.65× | ||
| 19 | Illustration | Arts & Culture | 1.65× | ||
| 20 | Harry Potter | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.19× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Urban Lifestyle | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.92× | |
| Spirituality | BALANCE | 0.95× | |
| DIY Mentality | THRILL | 0.95× |
Comics has an estimated audience of 11,184,010 people in Italy, concentrated in Lombardy and Lazio.
46.8% of Comics fans are female, 53.2% are male, with an average age of 37.7 years.
Comics fans show strongest brand affinity for Anime and manga fandom (3.2×), Manga (2.37×), and Anime convention (3.08×) over the country average.
Comics fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~2M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Comics itself, the audience over-indexes on Manga (2.37×), Anime convention (3.08×), Animated movies (1.7×), and Japanese art (2.83×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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