Comics Audience in Italy
Comics has an estimated audience of 11,184,010 people in Italy. 46.8% are female, 53.2% are male, average age 37.7. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Anime and manga fandom, Manga, Harry Potter, Anime convention, Animated movies.
The average Comics fan in Italy is 37.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Anime and manga fandom, Manga, Harry Potter, with strongest over-indexing on Anime and manga fandom (3.2× the country average). Demographically, the Comics audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Comics fans
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 37.7 |
| Estimated audience size | 11,184,010 |
Audience persona
The typical Comics fan in Italy is balanced, around 37.7 years old, with strong Extroversion tendencies and a notable affinity for Anime and manga fandom.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,474,269 | 1.26× |
| Lazio | 1,848,559 | 1.35× |
| Campania | 1,327,390 | 1.06× |
| Piedmont | 1,177,343 | 1.42× |
| Tuscany | 1,068,940 | 1.44× |
| Sicilia | 1,044,795 | 1.08× |
| Veneto | 943,758 | 1.07× |
| Emilia-Romagna | 918,061 | 1.01× |
| Puglia | 876,943 | 1.14× |
| Calabria | 362,937 | 1.06× |
| Liguria | 315,986 | 1.01× |
| Marche | 282,052 | 1.01× |
| Sardinia | 275,343 | 0.88× |
| Trentino-Alto Adige/Südtirol | 254,111 | 1.2× |
| Friuli-Venezia Giulia | 196,001 | 0.93× |
| Abruzzo | 178,902 | 0.73× |
| Umbria | 136,077 | 0.75× |
| Basilicata | 64,587 | 0.63× |
| Molise | 29,923 | 0.56× |
| Aosta Valley | 12,076 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anime and manga fandom | 3.2× | Literature |
| Manga | 2.37× | Literature |
| Harry Potter | 1.51× | Movies & TV |
| Anime convention | 3.08× | Literature |
| Animated movies | 1.7× | Movies & TV |
| Japanese art | 2.83× | Arts & Culture |
| Anime movies | 1.66× | Movies & TV |
| Superman | 1.8× | Movies & TV |
| Mobile game | 1.65× | Games |
| One Piece | 2.53× | Movies & TV |
| Stranger Things | 1.81× | Movies & TV |
| Japanese popular culture | 2.63× | Travel & Leisure |
| Cosplay | 2.84× | Games |
| Twitch | 1.8× | Games |
| Comic book | 2.12× | Literature |
| Illustration | 1.65× | Arts & Culture |
| Anime & Cosplay | 3.35× | Fashion & Accessoires |
| Japanese language | 2× | Politics & Society |
| Pokémon | 2.03× | Games |
| Wonder Woman | 2.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.45 |
| Community Orientation | OPEN | 1.34 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Social Media Usage | JOY | 1.2 |
| Travelling | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| China | 9.6% |
| Japan | 9.0% |
See Comics audiences in other countries
More Literature audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Comics have in Italy?
Comics has an estimated audience of 11,184,010 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Comics fans?
46.8% of Comics fans are female, 53.2% are male, with an average age of 37.7 years.
Which brands do Comics fans like most?
Comics fans show strongest brand affinity for Anime and manga fandom (3.2×), Manga (2.37×), and Harry Potter (1.51×) over the country average.
Where do Comics fans live in Italy?
Comics fans in Italy are most concentrated in Lombardy (reach 2,474,269), Lazio (reach 1,848,559), and Campania (reach 1,327,390). These three regions account for the largest share of the active audience.
What other brands do Comics fans also like?
Beyond Comics itself, the audience over-indexes on Manga (2.37×), Harry Potter (1.51×), Anime convention (3.08×), and Animated movies (1.7×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.