A data profile of the people who buy, follow and care about KPop Demon Hunters in Italy — modelled from more than twelve digital signal sources. KPop Demon Hunters has an estimated audience of 3,783,853 people in Italy.
KPop Demon Hunters has an estimated audience of 3,783,853 people in Italy. 48.1% are female, 51.9% are male, average age 33.5. Top brand affinities: Anime and manga fandom, Twitch, Simple Minds, Nelly Furtado, One Piece.
Top brand affinities include Anime and manga fandom, Twitch, Simple Minds, with strongest over-indexing on Anime and manga fandom (7.61× the country average).
Demographically, the KPop Demon Hunters audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Mindfulness, Extroversion.
The typical KPop Demon Hunters fan in Italy is balanced, around 33.5 years old, with strong Mindfulness tendencies and a notable affinity for Anime and manga fandom.
The key figures that characterise the KPop Demon Hunters profile in Italy.
48.1% are female, 51.9% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 33.5 |
| Estimated audience size | 3,783,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide KPop Demon Hunters audience comes from Italy.
| Country | Share |
|---|---|
| United States | 46.6% |
| United Kingdom | 7.6% |
| Germany | 5.8% |
The strongest cross-interests of the KPop Demon Hunters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simple Minds | Music & Radio | 15.78× | ||
| 02 | Cantopop | Music & Radio | 13.72× | ||
| 03 | Nelly Furtado | Music & Radio | 9.58× | ||
| 04 | Anime and manga fandom | Literature | 7.61× | ||
| 05 | BTS | Music & Radio | 6.81× | ||
| 06 | J-pop | Music & Radio | 5.80× | ||
| 07 | Korean drama | Movies & TV | 5.05× | ||
| 08 | Twitch | Games | 4.56× | ||
| 09 | One Piece | Movies & TV | 3.54× | ||
| 10 | Pokémon | Games | 3.50× | ||
| 11 | K-pop | Music & Radio | 3.21× | ||
| 12 | Digital art | Arts & Culture | 2.72× | ||
| 13 | Manga | Literature | 2.71× | ||
| 14 | Superman | Movies & TV | 2.34× | ||
| 15 | Stranger Things | Movies & TV | 2.17× | ||
| 16 | Mobile game | Games | 2.09× | ||
| 17 | Comics | Literature | 2.06× | ||
| 18 | Batman | Movies & TV | 1.99× | ||
| 19 | Harry Potter | Movies & TV | 1.79× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.36× | |
| Extroversion | THRILL | 1.33× | |
| Social Media Usage | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Family Orientation | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for KPop Demon Hunters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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