A data profile of the people who buy, follow and care about Comic book in Italy — modelled from more than twelve digital signal sources. Comic book has an estimated audience of 5,061,775 people in Italy.
The average Comic book fan in Italy is 33.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Tuscany.
Top brand affinities include Twitch, Anime and manga fandom, Superhero film, with strongest over-indexing on Twitch (4.02× the country average).
Demographically, the Comic book audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Comic book fan in Italy is more male, around 33.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Twitch.
The key figures that characterise the Comic book profile in Italy.
43.8% are female, 56.2% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 33.1 |
| Estimated audience size | 5,061,775 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Comic book audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.4% |
| China | 17.5% |
| Japan | 13.6% |
Where the Comic book audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~500K | 1.62× | |
| 02 | Lombardy | ~1M | 1.28× | |
| 03 | Emilia-Romagna | ~500K | 1.23× | |
| 04 | Lazio | ~700K | 1.16× | |
| 05 | Piedmont | ~400K | 1.08× | |
| 06 | Aosta Valley | ~10K | 1.04× | |
| 07 | Liguria | ~100K | 1.03× | |
| 08 | Umbria | ~80K | 1.03× | |
| 09 | Marche | ~100K | 1.01× | |
| 10 | Molise | ~20K | 1.00× | |
| 11 | Veneto | ~400K | 0.97× | |
| 12 | Friuli-Venezia Giulia | ~90K | 0.96× | |
| 13 | Basilicata | ~40K | 0.96× | |
| 14 | Campania | ~500K | 0.93× | |
| 15 | Puglia | ~300K | 0.93× | |
| 16 | Calabria | ~100K | 0.92× | |
| 17 | Abruzzo | ~100K | 0.92× | |
| 18 | Trentino-Alto Adige/Südtirol | ~90K | 0.91× | |
| 19 | Sicilia | ~400K | 0.88× | |
| 20 | Sardinia | ~100K | 0.88× |
The strongest cross-interests of the Comic book audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crunchyroll | Games | 5.68× | ||
| 02 | Miniature wargaming | Games | 4.89× | ||
| 03 | Superhero film | Movies & TV | 4.74× | ||
| 04 | Graphic novel | Literature | 4.73× | ||
| 05 | Twitch | Games | 4.02× | ||
| 06 | Anime and manga fandom | Literature | 3.93× | ||
| 07 | One Piece | Movies & TV | 3.32× | ||
| 08 | Pokémon | Games | 3.26× | ||
| 09 | Strategy video game | Games | 3.25× | ||
| 10 | DC Comics | Literature | 3.16× | ||
| 11 | Millie Bobby Brown | Movies & TV | 2.69× | ||
| 12 | Digital art | Arts & Culture | 2.50× | ||
| 13 | DAZN | Movies & TV | 2.47× | ||
| 14 | Superman | Movies & TV | 2.33× | ||
| 15 | Batman | Movies & TV | 2.22× | ||
| 16 | Manga | Literature | 2.17× | ||
| 17 | Comics | Literature | 2.12× | ||
| 18 | Harry Potter | Movies & TV | 1.89× | ||
| 19 | Mobile game | Games | 1.83× | ||
| 20 | Video games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.31× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.65× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.76× |
Comic book has an estimated audience of 5,061,775 people in Italy, concentrated in Lombardy and Lazio.
43.8% of Comic book fans are female, 56.2% are male, with an average age of 33.1 years.
Comic book fans show strongest brand affinity for Twitch (4.02×), Anime and manga fandom (3.93×), and Superhero film (4.74×) over the country average.
Comic book fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Tuscany (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Comic book itself, the audience over-indexes on Anime and manga fandom (3.93×), Superhero film (4.74×), Harry Potter (1.89×), and Video games (1.5×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Comic book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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