A data profile of the people who buy, follow and care about Aphorism in Italy — modelled from more than twelve digital signal sources. Aphorism has an estimated audience of 8,827,120 people in Italy.
Aphorism has an estimated audience of 8,827,120 people in Italy. 66.9% are female, 33.1% are male, average age 41.8. Top brand affinities: Singer-songwriter, Wikipedia, Politics, Volunteering, Genetics.
Top brand affinities include Singer-songwriter, Wikipedia, Politics, with strongest over-indexing on Singer-songwriter (2.18× the country average).
Demographically, the Aphorism audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Aphorism fan in Italy is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Aphorism profile in Italy.
66.9% are female, 33.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 41.8 |
| Estimated audience size | 8,827,120 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Aphorism audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 81.4% |
| France | 4.4% |
| Poland | 2.3% |
The strongest cross-interests of the Aphorism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crime fiction | Literature | 3.27× | ||
| 02 | Air purifier | Home & Garden | 3.05× | ||
| 03 | New Testament | Politics & Society | 3.01× | ||
| 04 | Rose | Home & Garden | 2.39× | ||
| 05 | Wikipedia | Internet & Social Media | 2.27× | ||
| 06 | General practitioner | Health | 2.26× | ||
| 07 | Singer-songwriter | Music & Radio | 2.18× | ||
| 08 | Satire | Literature | 2.10× | ||
| 09 | Adriatic Sea | Travel & Leisure | 2.06× | ||
| 10 | Self-awareness | Health | 2.03× | ||
| 11 | Genetics | Kids & Family | 1.89× | ||
| 12 | Mediaset | Technology & Electronics | 1.88× | ||
| 13 | Volunteering | Politics & Society | 1.87× | ||
| 14 | Sanremo Music Festival | Music & Radio | 1.84× | ||
| 15 | TicketOne | Travel & Leisure | 1.77× | ||
| 16 | Travel website | Travel & Leisure | 1.68× | ||
| 17 | Milk | Food & Beverages | 1.54× | ||
| 18 | H&M | Shopping | 1.54× | ||
| 19 | Politics | Politics & Society | 1.52× | ||
| 20 | Financial services | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.67× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Aphorism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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