Aphorism Audience in Italy
Aphorism has an estimated audience of 8,827,120 people in Italy. 66.9% are female, 33.1% are male, average age 41.8. Top brand affinities: Singer-songwriter, Wikipedia, Politics, Volunteering, Genetics.
Top brand affinities include Singer-songwriter, Wikipedia, Politics, with strongest over-indexing on Singer-songwriter (2.18× the country average). Demographically, the Aphorism audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Category: Literature · Type: Topic · Subtype: Literary genre
Demographics of Aphorism fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 41.8 |
| Estimated audience size | 8,827,120 |
Audience persona
The typical Aphorism fan in Italy is more female, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for Singer-songwriter.
Top brand affinities of Aphorism fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 2.18× | Music & Radio |
| Wikipedia | 2.27× | Internet & Social Media |
| Politics | 1.52× | Politics & Society |
| Volunteering | 1.87× | Politics & Society |
| Genetics | 1.89× | Kids & Family |
| TicketOne | 1.77× | Travel & Leisure |
| Self-awareness | 2.03× | Health |
| Adriatic Sea | 2.06× | Travel & Leisure |
| Mediaset | 1.88× | Technology & Electronics |
| General practitioner | 2.26× | Health |
| Milk | 1.54× | Food & Beverages |
| H&M | 1.54× | Shopping |
| Travel website | 1.68× | Travel & Leisure |
| Crime fiction | 3.27× | Literature |
| Satire | 2.1× | Literature |
| Financial services | 1.52× | Business & Career |
| Air purifier | 3.05× | Home & Garden |
| Sanremo Music Festival | 1.84× | Music & Radio |
| New Testament | 3.01× | Politics & Society |
| Rose | 2.39× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.67 |
| Convenience Orientation | PREMIUM | 1.54 |
| Individualism | JOY | 1.37 |
| Indulgence | JOY | 1.31 |
| Sustainability | BALANCE | 1.21 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 81.4% |
| France | 4.4% |
| Poland | 2.3% |
See Aphorism audiences in other countries
More Literary genre audiences in Italy
- Humour (16,331,026)
- Fiction books (15,324,279)
- Manga (7,484,530)
- Fairy tale (7,392,382)
- Romance novels (6,482,018)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Aphorism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.