Aphorism Audience in Germany
A data profile of the people who buy, follow and care about Aphorism in Germany — modelled from more than twelve digital signal sources. Aphorism has an estimated audience of 229,385 people in Germany.
The average Aphorism fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Corriere della Sera, Ryanair, Il Fatto Quotidiano, with strongest over-indexing on Corriere della Sera (19.05× the country average).
Demographically, the Aphorism audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Aphorism fan in Germany is more female, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for Corriere della Sera.
At a glance
The key figures that characterise the Aphorism profile in Germany.
Search interest · 12-month trend
Demographics of Aphorism fans
65.0% are female, 35.0% are male, average age 44.6.
Gender split
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 44.6 |
| Estimated audience size | 229,385 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 29% |
Geography
Where the Aphorism audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~10K | 1.33× | |
| 02 | Berlin | ~10K | 1.23× | |
| 03 | Thüringen | ~6K | 1.09× | |
| 04 | Hamburg | ~5K | 1.04× | |
| 05 | Baden-Württemberg | ~30K | 1.01× | |
| 06 | Niedersachsen | ~20K | 1.00× | |
| 07 | Rheinland-Pfalz | ~10K | 1.00× | |
| 08 | Hessen | ~20K | 0.99× | |
| 09 | Brandenburg | ~7K | 0.99× | |
| 10 | Mecklenburg-Vorpommern | ~4K | 0.96× | |
| 11 | Saarland | ~3K | 0.96× | |
| 12 | Bremen | ~2K | 0.96× | |
| 13 | Sachsen-Anhalt | ~6K | 0.95× | |
| 14 | Bayern | ~30K | 0.94× | |
| 15 | Schleswig-Holstein | ~8K | 0.92× | |
| 16 | Nordrhein-Westfalen | ~40K | 0.88× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Aphorism audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Il Mattino | News | 34.55× | ||
| 02 | Il Messaggero | News | 23.91× | ||
| 03 | Il Fatto Quotidiano | News | 22.22× | ||
| 04 | La Stampa | News | 21.48× | ||
| 05 | Corriere della Sera | News | 19.05× | ||
| 06 | Sanremo Music Festival | Music & Radio | 17.65× | ||
| 07 | Il Giornale | News | 16.92× | ||
| 08 | La Repubblica | News | 15.38× | ||
| 09 | Sigmund Freud | Literature | 13.01× | ||
| 10 | Italy national football team | Sports | 7.14× | ||
| 11 | S.S.C. Napoli | Sports | 6.98× | ||
| 12 | Desperate Housewives | Movies & TV | 6.75× | ||
| 13 | Firefox | Internet & Social Media | 6.50× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 5.06× | ||
| 15 | Ryanair | Travel & Leisure | 4.65× | ||
| 16 | Diary | Kids & Family | 4.61× | ||
| 17 | TK Maxx | Shopping | 2.97× | ||
| 18 | Tagesschau | Movies & TV | 2.67× | ||
| 19 | Müller (company) | Food & Beverages | 1.90× | ||
| 20 | Netto Marken-Discount | Shopping | 1.86× |
Personality of the Aphorism audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.09× | |
| Spirituality | BALANCE | 1.99× | |
| Tradition | CONSERVATISM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.70× | |
| Patriotism | CONSERVATISM | 0.73× | |
| DIY Mentality | THRILL | 0.74× |
Frequently asked questions
How many fans does Aphorism have in Germany?
Aphorism has an estimated audience of 229,385 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aphorism fans?
65.0% of Aphorism fans are female, 35.0% are male, with an average age of 44.6 years.
Which brands do Aphorism fans like most?
Aphorism fans show strongest brand affinity for Corriere della Sera (19.05×), Ryanair (4.65×), and Il Fatto Quotidiano (22.22×) over the country average.
Where do Aphorism fans live in Germany?
Aphorism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Aphorism fans also like?
Beyond Aphorism itself, the audience over-indexes on Ryanair (4.65×), Il Fatto Quotidiano (22.22×), Tagesschau (2.67×), and La Stampa (21.48×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Aphorism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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