Desperate Housewives Audience in Germany
Desperate Housewives has an estimated audience of 1,282,333 people in Germany. 72.6% are female, 27.4% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gossip Girl, Pretty Little Liars (TV series), The Vampire Diaries, Grey's Anatomy, Photography.
The average Desperate Housewives fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gossip Girl, Pretty Little Liars (TV series), The Vampire Diaries, with strongest over-indexing on Gossip Girl (71.6× the country average). Demographically, the Desperate Housewives audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Convenience Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Desperate Housewives fans
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 33.5 |
| Estimated audience size | 1,282,333 |
Audience persona
The typical Desperate Housewives fan in Germany is more female, around 33.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Gossip Girl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 345,670 | 1.23× |
| Bayern | 209,458 | 1.02× |
| Baden-Württemberg | 182,892 | 1.05× |
| Niedersachsen | 135,141 | 1.09× |
| Hessen | 112,262 | 1.15× |
| Rheinland-Pfalz | 71,112 | 1.11× |
| Berlin | 66,743 | 1.16× |
| Sachsen | 51,610 | 0.82× |
| Schleswig-Holstein | 47,161 | 1.02× |
| Brandenburg | 34,903 | 0.88× |
| Hamburg | 31,743 | 1.1× |
| Sachsen-Anhalt | 27,216 | 0.82× |
| Thüringen | 25,364 | 0.78× |
| Mecklenburg-Vorpommern | 18,050 | 0.74× |
| Saarland | 16,074 | 1.02× |
| Bremen | 11,302 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gossip Girl | 71.6× | Movies & TV |
| Pretty Little Liars (TV series) | 35.97× | Movies & TV |
| The Vampire Diaries | 21.68× | Movies & TV |
| Grey's Anatomy | 25.93× | Movies & TV |
| Photography | 4.13× | Arts & Culture |
| New York | 17.11× | Travel & Leisure |
| Let's Dance (German TV series) | 4.07× | Movies & TV |
| Adriano Celentano | 16.85× | Music & Radio |
| Deichmann | 3.22× | Shopping |
| Chloë Grace Moretz | 22.94× | Movies & TV |
| Beauty | 2.16× | Beauty & Wellness |
| Design | 2.11× | Home & Garden |
| Gute Zeiten, schlechte Zeiten | 3.83× | Movies & TV |
| Harry Potter | 2.02× | Movies & TV |
| Online shopping | 1.98× | Shopping |
| Divergent (novel) | 20× | Literature |
| Gala | 2.71× | News |
| Jennifer Lawrence | 7.01× | Movies & TV |
| Cosmetics | 2.32× | Beauty & Wellness |
| Sophia Thiel | 11.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.09 |
| Spirituality | BALANCE | 1.56 |
| Tradition | CONSERVATISM | 1.43 |
| Price Sensitivity | PREMIUM | 1.36 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Individualism | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| France | 10.7% |
| Germany | 7.4% |
See Desperate Housewives audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Desperate Housewives have in Germany?
Desperate Housewives has an estimated audience of 1,282,333 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Desperate Housewives fans?
72.6% of Desperate Housewives fans are female, 27.4% are male, with an average age of 33.5 years.
Which brands do Desperate Housewives fans like most?
Desperate Housewives fans show strongest brand affinity for Gossip Girl (71.6×), Pretty Little Liars (TV series) (35.97×), and The Vampire Diaries (21.68×) over the country average.
Where do Desperate Housewives fans live in Germany?
Desperate Housewives fans in Germany are most concentrated in Nordrhein-Westfalen (reach 345,670), Bayern (reach 209,458), and Baden-Württemberg (reach 182,892). These three regions account for the largest share of the active audience.
What other brands do Desperate Housewives fans also like?
Beyond Desperate Housewives itself, the audience over-indexes on Pretty Little Liars (TV series) (35.97×), The Vampire Diaries (21.68×), Grey's Anatomy (25.93×), and Photography (4.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Desperate Housewives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.