A data profile of the people who buy, follow and care about Desperate Housewives in Germany — modelled from more than twelve digital signal sources. Desperate Housewives has an estimated audience of 1,250,546 people in Germany.
The average Desperate Housewives fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Gossip Girl, Pretty Little Liars (TV series), Grey's Anatomy, with strongest over-indexing on Gossip Girl (71.6× the country average).
Demographically, the Desperate Housewives audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Family Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Desperate Housewives fan in Germany is more female, around 33.5 years old, with strong Family Orientation tendencies and a notable affinity for Gossip Girl.
The key figures that characterise the Desperate Housewives profile in Germany.
72.6% are female, 27.4% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 33.5 |
| Estimated audience size | 1,250,546 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Desperate Housewives audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.6% |
| France | 11.3% |
| Brazil | 8.1% |
Where the Desperate Housewives audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~300K | 1.18× | |
| 02 | Berlin | ~60K | 1.12× | |
| 03 | Hessen | ~100K | 1.11× | |
| 04 | Rheinland-Pfalz | ~70K | 1.11× | |
| 05 | Niedersachsen | ~100K | 1.07× | |
| 06 | Saarland | ~20K | 1.07× | |
| 07 | Bremen | ~10K | 1.07× | |
| 08 | Hamburg | ~30K | 1.06× | |
| 09 | Baden-Württemberg | ~200K | 1.02× | |
| 10 | Schleswig-Holstein | ~50K | 1.01× | |
| 11 | Bayern | ~200K | 1.00× | |
| 12 | Brandenburg | ~40K | 0.90× | |
| 13 | Sachsen-Anhalt | ~30K | 0.86× | |
| 14 | Sachsen | ~50K | 0.84× | |
| 15 | Thüringen | ~30K | 0.82× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.79× |
The strongest cross-interests of the Desperate Housewives audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gossip Girl | Movies & TV | 71.60× | ||
| 02 | New Girl | Movies & TV | 58.88× | ||
| 03 | Pretty Little Liars (TV series) | Movies & TV | 35.97× | ||
| 04 | Grey's Anatomy | Movies & TV | 25.93× | ||
| 05 | Inventing Anna | Movies & TV | 25.93× | ||
| 06 | Chloë Grace Moretz | Movies & TV | 22.94× | ||
| 07 | The Vampire Diaries | Movies & TV | 21.68× | ||
| 08 | Divergent (novel) | Literature | 20.00× | ||
| 09 | New York | Travel & Leisure | 17.11× | ||
| 10 | Adriano Celentano | Music & Radio | 16.85× | ||
| 11 | Jennifer Lawrence | Movies & TV | 7.01× | ||
| 12 | Photography | Arts & Culture | 4.13× | ||
| 13 | Let's Dance (German TV series) | Movies & TV | 4.07× | ||
| 14 | Gute Zeiten, schlechte Zeiten | Movies & TV | 3.83× | ||
| 15 | Deichmann | Shopping | 3.22× | ||
| 16 | Cosmetics | Beauty & Wellness | 2.32× | ||
| 17 | Beauty | Beauty & Wellness | 2.16× | ||
| 18 | Design | Home & Garden | 2.11× | ||
| 19 | Harry Potter | Movies & TV | 2.02× | ||
| 20 | Online shopping | Shopping | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.23× | |
| Tradition | CONSERVATISM | 1.10× | |
| Pet Ownership | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.38× | |
| Individualism | JOY | 0.39× | |
| Risk Appetite | THRILL | 0.41× |
Desperate Housewives has an estimated audience of 1,250,546 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
72.6% of Desperate Housewives fans are female, 27.4% are male, with an average age of 33.5 years.
Desperate Housewives fans show strongest brand affinity for Gossip Girl (71.6×), Pretty Little Liars (TV series) (35.97×), and Grey's Anatomy (25.93×) over the country average.
Desperate Housewives fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Desperate Housewives itself, the audience over-indexes on Pretty Little Liars (TV series) (35.97×), Grey's Anatomy (25.93×), The Vampire Diaries (21.68×), and New Girl (58.88×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Desperate Housewives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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