Gossip Girl Audience in Germany
A data profile of the people who buy, follow and care about Gossip Girl in Germany — modelled from more than twelve digital signal sources. Gossip Girl has an estimated audience of 1,197,570 people in Germany.
The average Gossip Girl fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Desperate Housewives, Pretty Little Liars (TV series), The Vampire Diaries, with strongest over-indexing on Desperate Housewives (76.92× the country average).
Demographically, the Gossip Girl audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Family Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gossip Girl fan in Germany is more female, around 32.2 years old, with strong Family Orientation tendencies and a notable affinity for Desperate Housewives.
At a glance
The key figures that characterise the Gossip Girl profile in Germany.
Search interest · 12-month trend
Demographics of Gossip Girl viewers
65.9% are female, 34.1% are male, average age 32.2.
Gender split
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 32.2 |
| Estimated audience size | 1,197,570 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 14% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Gossip Girl audience comes from Germany.
| Country | Share |
|---|---|
| United States | 24.9% |
| Germany | 5.8% |
| Italy | 5.1% |
Geography
Where the Gossip Girl audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.10× | |
| 02 | Nordrhein-Westfalen | ~300K | 1.09× | |
| 03 | Niedersachsen | ~100K | 1.07× | |
| 04 | Hamburg | ~30K | 1.06× | |
| 05 | Baden-Württemberg | ~200K | 1.05× | |
| 06 | Hessen | ~100K | 1.05× | |
| 07 | Berlin | ~60K | 1.04× | |
| 08 | Schleswig-Holstein | ~50K | 1.03× | |
| 09 | Rheinland-Pfalz | ~60K | 1.02× | |
| 10 | Sachsen | ~60K | 1.01× | |
| 11 | Saarland | ~20K | 0.98× | |
| 12 | Bremen | ~10K | 0.98× | |
| 13 | Brandenburg | ~40K | 0.94× | |
| 14 | Sachsen-Anhalt | ~30K | 0.89× | |
| 15 | Thüringen | ~30K | 0.89× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gossip Girl audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Girl | Movies & TV | 103.65× | ||
| 02 | Desperate Housewives | Movies & TV | 76.92× | ||
| 03 | Coca-Cola Zero | Food & Beverages | 71.54× | ||
| 04 | Pretty Little Liars (TV series) | Movies & TV | 62.08× | ||
| 05 | Divergent (novel) | Literature | 51.48× | ||
| 06 | Clipper | Beauty & Wellness | 46.61× | ||
| 07 | Grey's Anatomy | Movies & TV | 40.44× | ||
| 08 | Inventing Anna | Movies & TV | 40.44× | ||
| 09 | The Vampire Diaries | Movies & TV | 36.82× | ||
| 10 | 13 Reasons Why | Movies & TV | 31.88× | ||
| 11 | Aussie (shampoo) | Beauty & Wellness | 30.58× | ||
| 12 | Blake Lively | Movies & TV | 24.36× | ||
| 13 | Burak Özçivit | Fashion & Accessoires | 23.88× | ||
| 14 | Dua | Politics & Society | 18.64× | ||
| 15 | Gossip Girl (novel series) | Literature | 17.84× | ||
| 16 | Sex and the City | Movies & TV | 10.38× | ||
| 17 | Jennifer Lawrence | Movies & TV | 9.39× | ||
| 18 | Uschi Glas | Movies & TV | 6.54× | ||
| 19 | Collien Ulmen-Fernandes | Movies & TV | 5.03× | ||
| 20 | Harry Potter | Movies & TV | 2.47× |
Personality of the Gossip Girl audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.29× | |
| Creativity | OPEN | 1.20× | |
| Mindfulness | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.48× | |
| Early Adopter Mentality | POWER | 0.53× | |
| Luxury Orientation | PREMIUM | 0.57× |
Frequently asked questions
How many fans does Gossip Girl have in Germany?
Gossip Girl has an estimated audience of 1,197,570 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gossip Girl viewers?
65.9% of Gossip Girl fans are female, 34.1% are male, with an average age of 32.2 years.
Which brands do Gossip Girl fans like most?
Gossip Girl fans show strongest brand affinity for Desperate Housewives (76.92×), Pretty Little Liars (TV series) (62.08×), and The Vampire Diaries (36.82×) over the country average.
Where do Gossip Girl fans live in Germany?
Gossip Girl fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Gossip Girl fans also like?
Beyond Gossip Girl itself, the audience over-indexes on Pretty Little Liars (TV series) (62.08×), The Vampire Diaries (36.82×), Grey's Anatomy (40.44×), and New Girl (103.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Motorcycles (7,358,776)
- Succession (6,605,780)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gossip Girl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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