13 Reasons Why Audience in Germany
13 Reasons Why has an estimated audience of 256,932 people in Germany. 62.1% are female, 37.9% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Personalised Gifts, Google Home, Dog breed, The Nice Guys.
The average 13 Reasons Why fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Personalised Gifts, Google Home, with strongest over-indexing on Loincloth (15.9× the country average). Demographically, the 13 Reasons Why audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Sustainability, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of 13 Reasons Why fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 32.1 |
| Estimated audience size | 256,932 |
Audience persona
The typical 13 Reasons Why fan in Germany is more female, around 32.1 years old, with strong Sustainability tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,189 | 1.2× |
| Bayern | 42,167 | 1.02× |
| Baden-Württemberg | 36,234 | 1.03× |
| Niedersachsen | 25,629 | 1.03× |
| Hessen | 24,213 | 1.24× |
| Rheinland-Pfalz | 14,172 | 1.1× |
| Berlin | 13,183 | 1.15× |
| Sachsen | 11,206 | 0.89× |
| Schleswig-Holstein | 9,523 | 1.03× |
| Brandenburg | 6,904 | 0.87× |
| Hamburg | 6,112 | 1.05× |
| Sachsen-Anhalt | 5,860 | 0.88× |
| Thüringen | 5,776 | 0.88× |
| Mecklenburg-Vorpommern | 3,621 | 0.74× |
| Saarland | 2,540 | 0.81× |
| Bremen | 2,399 | 1.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 15.9× | Fashion & Accessoires |
| Personalised Gifts | 6.34× | Home & Garden |
| Google Home | 12.08× | Technology & Electronics |
| Dog breed | 1.56× | Pets & Animals |
| The Nice Guys | 8.29× | Movies & TV |
| Figure painting (hobby) | 5.35× | Arts & Culture |
| Progressive rock | 1.99× | Music & Radio |
| WonderJeans | 16.16× | Fashion & Accessoires |
| Combat sport | 1.58× | Sports |
| Israel | 2.18× | Travel & Leisure |
| Stradivarius | 1.69× | Shopping |
| Isola 2000 | 21.25× | Travel & Leisure |
| Hauptschule | 7.4× | Kids & Family |
| Goop | 7.25× | Internet & Social Media |
| Chromebook | 5.95× | Technology & Electronics |
| Škoda Kodiaq | 1.83× | Cars & Mobility |
| Urban horticulture | 1.51× | Home & Garden |
| Cloppenburg | 3.67× | Travel & Leisure |
| KLIX (AM) | 2.06× | Music & Radio |
| Zagreb | 3.19× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.34 |
| Tradition | CONSERVATISM | 1.28 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Patriotism | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.18 |
| Price Sensitivity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| India | 6.5% |
| United Kingdom | 6.3% |
See 13 Reasons Why audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does 13 Reasons Why have in Germany?
13 Reasons Why has an estimated audience of 256,932 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 13 Reasons Why fans?
62.1% of 13 Reasons Why fans are female, 37.9% are male, with an average age of 32.1 years.
Which brands do 13 Reasons Why fans like most?
13 Reasons Why fans show strongest brand affinity for Loincloth (15.9×), Personalised Gifts (6.34×), and Google Home (12.08×) over the country average.
Where do 13 Reasons Why fans live in Germany?
13 Reasons Why fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,189), Bayern (reach 42,167), and Baden-Württemberg (reach 36,234). These three regions account for the largest share of the active audience.
What other brands do 13 Reasons Why fans also like?
Beyond 13 Reasons Why itself, the audience over-indexes on Personalised Gifts (6.34×), Google Home (12.08×), Dog breed (1.56×), and The Nice Guys (8.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 13 Reasons Why. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.