Rascasse Audience Intelligence

13 Reasons Why Audience in Germany

A data profile of the people who buy, follow and care about 13 Reasons Why in Germany — modelled from more than twelve digital signal sources. 13 Reasons Why has an estimated audience of 256,875 people in Germany.

#338among TV series in Germany#1219among Movie / TV Show / Series in Germany#3290in Movies & TV

The average 13 Reasons Why fan in Germany is 30.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gossip Girl, Desperate Housewives, Sky Atlantic, with strongest over-indexing on Gossip Girl (31.88× the country average).

Demographically, the 13 Reasons Why audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 13 Reasons Why fan in Germany is more female, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Gossip Girl.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 13 Reasons Why profile in Germany.

Audience size
257K
in Germany
Gender
64.7%♀
35.3% male
Age
30.9
average years
Country rank
#19310
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 13 Reasons Why viewers

64.7% are female, 35.3% are male, average age 30.9.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for 13 Reasons Why audience in Germany
MetricValue
Female64.7%
Male35.3%
Average age30.9
Estimated audience size256,875
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the 13 Reasons Why audience in Germany
Age bracketShare%
16-1944%
20-2921%
30-3915%
40-4913%
50+8%
Fig. 04

Worldwide distribution

3.4%

of the worldwide 13 Reasons Why audience comes from Germany.

Worldwide audience distribution share by country for 13 Reasons Why
CountryShare
United States32.1%
India7.5%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 13 Reasons Why audience in Germany is strongest.

Fig. 05

Top regions by affinity

13 Reasons Why fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.20×
02Nordrhein-Westfalen~60K1.14×
03Berlin~10K1.11×
04Bremen~2K1.10×
05Rheinland-Pfalz~10K1.09×
06Hamburg~6K1.05×
07Schleswig-Holstein~9K1.03×
08Niedersachsen~20K1.01×
09Bayern~40K1.00×
10Baden-Württemberg~30K1.00×
11Sachsen~10K0.91×
12Sachsen-Anhalt~6K0.91×
13Thüringen~6K0.91×
14Brandenburg~7K0.89×
15Saarland~3K0.88×
16Mecklenburg-Vorpommern~4K0.81×
Fig. 06

Affinity by region

Affinity by region — 13 Reasons Why, Germany
0.81×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 13 Reasons Why audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 13 Reasons Why audience
#·InterestCategoryAffinity×
01Gossip GirlMovies & TV31.88×
02Bates Motel (TV series)Movies & TV30.72×
03Sky AtlanticMovies & TV29.50×
04His Dark MaterialsMovies & TV24.79×
05RiverdaleMovies & TV24.77×
06Blue Bloods (TV series)Movies & TV24.36×
07Beverly Hills, 90210Movies & TV22.96×
08ChiptuneMusic & Radio21.38×
09Revenge (TV series)Movies & TV20.28×
10The DepartedMovies & TV20.25×
11James MarsdenMovies & TV19.76×
12Dan StevensMovies & TV19.52×
13Desperate HousewivesMovies & TV18.91×
14Yvonne StrahovskiMovies & TV18.86×
15Juliette LewisMovies & TV18.19×
16Pretty Little Liars (TV series)Movies & TV13.66×
17Person of Interest (TV series)Movies & TV12.47×
18Nicole KidmanMovies & TV9.02×
19Sabrina CarpenterMusic & Radio8.97×
20Dakota JohnsonMovies & TV7.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 13 Reasons Why audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 13 Reasons Why audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.28×
SustainabilityBALANCE1.21×
SpiritualityBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 13 Reasons Why audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
Quality AwarenessPREMIUM0.93×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 13 Reasons Why have in Germany?

13 Reasons Why has an estimated audience of 256,875 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 13 Reasons Why viewers?

64.7% of 13 Reasons Why fans are female, 35.3% are male, with an average age of 30.9 years.

03

Which brands do 13 Reasons Why fans like most?

13 Reasons Why fans show strongest brand affinity for Gossip Girl (31.88×), Desperate Housewives (18.91×), and Sky Atlantic (29.5×) over the country average.

04

Where do 13 Reasons Why fans live in Germany?

13 Reasons Why fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do 13 Reasons Why fans also like?

Beyond 13 Reasons Why itself, the audience over-indexes on Desperate Housewives (18.91×), Sky Atlantic (29.5×), Blue Bloods (TV series) (24.36×), and Pretty Little Liars (TV series) (13.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See 13 Reasons Why audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 13 Reasons Why. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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