Sky Atlantic Audience in Germany
Sky Atlantic has an estimated audience of 487,142 people in Germany. 41.2% are female, 58.8% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Orphan Black, The 100 (TV series), Charmed, Pyramid (game show), Freeview (UK).
The average Sky Atlantic fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Orphan Black, The 100 (TV series), Charmed, with strongest over-indexing on Orphan Black (170.24× the country average). Demographically, the Sky Atlantic audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: Pay TV
Demographics of Sky Atlantic fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 35.2 |
| Estimated audience size | 487,142 |
Audience persona
The typical Sky Atlantic fan in Germany is more male, around 35.2 years old, with strong Tradition tendencies and a notable affinity for Orphan Black.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 121,149 | 1.14× |
| Bayern | 72,297 | 0.92× |
| Baden-Württemberg | 69,572 | 1.05× |
| Niedersachsen | 50,320 | 1.06× |
| Hessen | 38,130 | 1.03× |
| Berlin | 25,819 | 1.19× |
| Rheinland-Pfalz | 22,508 | 0.92× |
| Sachsen | 20,108 | 0.84× |
| Schleswig-Holstein | 18,078 | 1.03× |
| Brandenburg | 15,021 | 0.99× |
| Hamburg | 13,249 | 1.2× |
| Thüringen | 11,197 | 0.9× |
| Sachsen-Anhalt | 10,665 | 0.84× |
| Mecklenburg-Vorpommern | 7,541 | 0.81× |
| Saarland | 5,394 | 0.9× |
| Bremen | 4,845 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orphan Black | 170.24× | Movies & TV |
| The 100 (TV series) | 73.65× | Movies & TV |
| Charmed | 64.79× | Movies & TV |
| Pyramid (game show) | 48.81× | Movies & TV |
| Freeview (UK) | 90.86× | Movies & TV |
| Yes (Israel) | 73.98× | Movies & TV |
| Buffy the Vampire Slayer | 58.96× | Movies & TV |
| Anne with an E | 58.91× | Movies & TV |
| Syfy | 50.21× | Movies & TV |
| True Blood | 65.2× | Movies & TV |
| Hot (Israel) | 53.65× | Technology & Electronics |
| Bruce Willis | 15.18× | Movies & TV |
| Historical fiction | 31.53× | Literature |
| Ooredoo | 118.38× | Technology & Electronics |
| Mob film | 104.21× | Movies & TV |
| Fantasy movies | 11.63× | Movies & TV |
| Godzilla | 10.64× | Movies & TV |
| DStv | 54.68× | Movies & TV |
| Spaceballs | 39.42× | Movies & TV |
| Alan Tudyk | 46.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.64 |
| Patriotism | CONSERVATISM | 1.49 |
| Spirituality | BALANCE | 1.42 |
| Urban Lifestyle | OPEN | 1.4 |
| Early Adopter Mentality | POWER | 1.31 |
| Community Orientation | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 72.6% |
| Germany | 12.7% |
| Italy | 5.7% |
See Sky Atlantic audiences in other countries
More Pay TV audiences in Germany
- Sky Deutschland (1,773,831)
- Sky Go (572,492)
- HBO (528,502)
- Sky Sports (212,925)
- TNT Serie (103,133)
Frequently asked questions
How many fans does Sky Atlantic have in Germany?
Sky Atlantic has an estimated audience of 487,142 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sky Atlantic fans?
41.2% of Sky Atlantic fans are female, 58.8% are male, with an average age of 35.2 years.
Which brands do Sky Atlantic fans like most?
Sky Atlantic fans show strongest brand affinity for Orphan Black (170.24×), The 100 (TV series) (73.65×), and Charmed (64.79×) over the country average.
Where do Sky Atlantic fans live in Germany?
Sky Atlantic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 121,149), Bayern (reach 72,297), and Baden-Württemberg (reach 69,572). These three regions account for the largest share of the active audience.
What other brands do Sky Atlantic fans also like?
Beyond Sky Atlantic itself, the audience over-indexes on The 100 (TV series) (73.65×), Charmed (64.79×), Pyramid (game show) (48.81×), and Freeview (UK) (90.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sky Atlantic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.