A data profile of the people who buy, follow and care about Sky Atlantic in Germany — modelled from more than twelve digital signal sources. Sky Atlantic has an estimated audience of 487,035 people in Germany.
The average Sky Atlantic fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Orphan Black, The 100 (TV series), Freeview (UK), with strongest over-indexing on Orphan Black (170.24× the country average).
Demographically, the Sky Atlantic audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sky Atlantic fan in Germany is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Orphan Black.
The key figures that characterise the Sky Atlantic profile in Germany.
41.2% are female, 58.8% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 35.2 |
| Estimated audience size | 487,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Sky Atlantic audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 72.5% |
| Germany | 12.7% |
| Italy | 5.7% |
Where the Sky Atlantic audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~10K | 1.15× | |
| 02 | Niedersachsen | ~50K | 1.11× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.10× | |
| 04 | Bremen | ~4K | 1.07× | |
| 05 | Berlin | ~20K | 1.06× | |
| 06 | Schleswig-Holstein | ~20K | 1.03× | |
| 07 | Hessen | ~40K | 1.01× | |
| 08 | Baden-Württemberg | ~70K | 1.00× | |
| 09 | Brandenburg | ~10K | 0.99× | |
| 10 | Sachsen-Anhalt | ~10K | 0.98× | |
| 11 | Thüringen | ~10K | 0.96× | |
| 12 | Saarland | ~6K | 0.96× | |
| 13 | Rheinland-Pfalz | ~20K | 0.95× | |
| 14 | Bayern | ~70K | 0.92× | |
| 15 | Mecklenburg-Vorpommern | ~9K | 0.92× | |
| 16 | Sachsen | ~20K | 0.90× |
The strongest cross-interests of the Sky Atlantic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orphan Black | Movies & TV | 170.24× | ||
| 02 | Ooredoo | Technology & Electronics | 118.38× | ||
| 03 | Mob film | Movies & TV | 104.21× | ||
| 04 | Freeview (UK) | Movies & TV | 90.86× | ||
| 05 | Warehouse 13 | Movies & TV | 79.97× | ||
| 06 | Yes (Israel) | Movies & TV | 73.98× | ||
| 07 | The 100 (TV series) | Movies & TV | 73.65× | ||
| 08 | True Blood | Movies & TV | 65.20× | ||
| 09 | Charmed | Movies & TV | 64.79× | ||
| 10 | Buffy the Vampire Slayer | Movies & TV | 58.96× | ||
| 11 | Anne with an E | Movies & TV | 58.91× | ||
| 12 | Hot (Israel) | Technology & Electronics | 53.65× | ||
| 13 | Falling Skies | Movies & TV | 51.40× | ||
| 14 | Syfy | Movies & TV | 50.21× | ||
| 15 | Pyramid (game show) | Movies & TV | 48.81× | ||
| 16 | Spaceballs | Movies & TV | 39.42× | ||
| 17 | Historical fiction | Literature | 31.53× | ||
| 18 | Bruce Willis | Movies & TV | 15.18× | ||
| 19 | Fantasy movies | Movies & TV | 11.63× | ||
| 20 | Godzilla | Movies & TV | 10.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.05× | |
| Extroversion | THRILL | 2.98× | |
| Spirituality | BALANCE | 2.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.09× | |
| Luxury Orientation | PREMIUM | 1.20× | |
| Healthy Lifestyle | BALANCE | 1.27× |
Sky Atlantic has an estimated audience of 487,035 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
41.2% of Sky Atlantic fans are female, 58.8% are male, with an average age of 35.2 years.
Sky Atlantic fans show strongest brand affinity for Orphan Black (170.24×), The 100 (TV series) (73.65×), and Freeview (UK) (90.86×) over the country average.
Sky Atlantic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Sky Atlantic itself, the audience over-indexes on The 100 (TV series) (73.65×), Freeview (UK) (90.86×), Charmed (64.79×), and Pyramid (game show) (48.81×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Sky Atlantic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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