Sky Deutschland Audience in Germany
Sky Deutschland has an estimated audience of 1,773,830 people in Germany. 31.0% are female, 69.0% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, Transfermarkt, Sportschau, SV Werder Bremen.
The average Sky Deutschland fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, Transfermarkt, with strongest over-indexing on Borussia Dortmund (2× the country average). Demographically, the Sky Deutschland audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: Pay TV
Demographics of Sky Deutschland fans
| Metric | Value |
|---|---|
| Female | 31.0% |
| Male | 69.0% |
| Average age | 40.9 |
| Estimated audience size | 1,773,830 |
Audience persona
The typical Sky Deutschland fan in Germany is more male, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 409,620 | 1.06× |
| Bayern | 279,277 | 0.98× |
| Baden-Württemberg | 192,208 | 0.79× |
| Niedersachsen | 186,498 | 1.08× |
| Hessen | 120,929 | 0.89× |
| Sachsen | 97,928 | 1.13× |
| Rheinland-Pfalz | 77,110 | 0.87× |
| Sachsen-Anhalt | 66,528 | 1.45× |
| Schleswig-Holstein | 63,367 | 0.99× |
| Brandenburg | 59,209 | 1.08× |
| Berlin | 54,931 | 0.69× |
| Thüringen | 50,883 | 1.13× |
| Mecklenburg-Vorpommern | 43,314 | 1.28× |
| Hamburg | 32,928 | 0.82× |
| Saarland | 19,339 | 0.89× |
| Bremen | 13,280 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2× | Sports |
| FC Bayern Munich | 1.88× | Sports |
| Transfermarkt | 2.64× | Sports |
| Sportschau | 2.36× | Sports |
| SV Werder Bremen | 2.12× | Sports |
| Sport Bild | 3.1× | Sports |
| Bundesliga | 1.67× | Sports |
| UEFA Champions League | 1.85× | Sports |
| FIFA World Cup | 1.68× | Sports |
| 2. Bundesliga | 2.03× | Sports |
| Eintracht Frankfurt | 1.72× | Sports |
| Kicker | 2.77× | Sports |
| Dynamo Dresden | 2.17× | Sports |
| FC Schalke 04 | 2.17× | Sports |
| Real Madrid C.F. | 1.63× | Sports |
| 3. Liga | 2.44× | Sports |
| RB Leipzig | 2.05× | Sports |
| IHF World Men's Handball Championship | 2.05× | Sports |
| Tipico | 1.87× | Games |
| VfB Stuttgart | 1.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.11 |
| Patriotism | CONSERVATISM | 1.03 |
| Need for Security | CONSERVATISM | 0.99 |
| Tradition | CONSERVATISM | 0.97 |
| Sports Activity | POWER | 0.96 |
| Early Adopter Mentality | POWER | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.3% |
| Peru | 24.1% |
| Chile | 12.2% |
See Sky Deutschland audiences in other countries
More Pay TV audiences in Germany
- Sky Go (572,492)
- HBO (528,502)
- Sky Atlantic (487,142)
- Sky Sports (212,925)
- TNT Serie (103,133)
Frequently asked questions
How many fans does Sky Deutschland have in Germany?
Sky Deutschland has an estimated audience of 1,773,830 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sky Deutschland fans?
31.0% of Sky Deutschland fans are female, 69.0% are male, with an average age of 40.9 years.
Which brands do Sky Deutschland fans like most?
Sky Deutschland fans show strongest brand affinity for Borussia Dortmund (2×), FC Bayern Munich (1.88×), and Transfermarkt (2.64×) over the country average.
Where do Sky Deutschland fans live in Germany?
Sky Deutschland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 409,620), Bayern (reach 279,277), and Baden-Württemberg (reach 192,208). These three regions account for the largest share of the active audience.
What other brands do Sky Deutschland fans also like?
Beyond Sky Deutschland itself, the audience over-indexes on FC Bayern Munich (1.88×), Transfermarkt (2.64×), Sportschau (2.36×), and SV Werder Bremen (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sky Deutschland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.