Rascasse Audience Intelligence

Sky Deutschland Audience in Germany

A data profile of the people who buy, follow and care about Sky Deutschland in Germany — modelled from more than twelve digital signal sources. Sky Deutschland has an estimated audience of 1,755,307 people in Germany.

#1among Pay TV in Germany#31among TV Channel in Germany#343in Movies & TV

The average Sky Deutschland fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, Borussia Dortmund, FIFA World Cup, with strongest over-indexing on FC Bayern Munich (1.88× the country average).

Demographically, the Sky Deutschland audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sky Deutschland fan in Germany is more male, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for FC Bayern Munich.

Category: Movies & TV · Type: TV Channel · Subtype: Pay TV

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sky Deutschland profile in Germany.

Audience size
1.8M
in Germany
Gender
31.0%♀
69.0% male
Age
40.9
average years
Country rank
#3827
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

-78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sky Deutschland

31.0% are female, 69.0% are male, average age 40.9.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Sky Deutschland audience in Germany
MetricValue
Female31.0%
Male69.0%
Average age40.9
Estimated audience size1,755,307
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Sky Deutschland audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3923%
40-4924%
50+20%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Sky Deutschland audience comes from Germany.

Worldwide audience distribution share by country for Sky Deutschland
CountryShare
Germany30.9%
Peru24.0%
Chile12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky Deutschland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sky Deutschland fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~70K1.46×
02Mecklenburg-Vorpommern~50K1.37×
03Thüringen~50K1.19×
04Sachsen~100K1.11×
05Schleswig-Holstein~70K1.11×
06Brandenburg~60K1.10×
07Niedersachsen~200K1.04×
08Bayern~300K0.99×
09Nordrhein-Westfalen~400K0.96×
10Saarland~20K0.92×
11Rheinland-Pfalz~80K0.88×
12Bremen~10K0.87×
13Hessen~100K0.86×
14Hamburg~30K0.78×
15Baden-Württemberg~200K0.76×
16Berlin~50K0.66×
Fig. 06

Affinity by region

Affinity by region — Sky Deutschland, Germany
0.66×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sky Deutschland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sky Deutschland audience
#·InterestCategoryAffinity×
01Esther SedlaczekMovies & TV3.30×
02Sport BildSports3.10×
03KickerSports2.77×
04TransfermarktSports2.64×
053. LigaSports2.44×
06SportschauSports2.36×
07Borussia MönchengladbachSports2.24×
08Dynamo DresdenSports2.17×
09FC Schalke 04Sports2.17×
10SV Werder BremenSports2.12×
11RB LeipzigSports2.05×
12IHF World Men's Handball ChampionshipSports2.05×
132. BundesligaSports2.03×
14Borussia DortmundSports2.00×
15FC Bayern MunichSports1.88×
16UEFA Champions LeagueSports1.85×
17Eintracht FrankfurtSports1.72×
18FIFA World CupSports1.68×
19BundesligaSports1.67×
20Real Madrid C.F.Sports1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sky Deutschland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sky Deutschland audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.08×
PatriotismCONSERVATISM1.06×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sky Deutschland audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.57×
Design AffinityPREMIUM0.59×
IndividualismJOY0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sky Deutschland have in Germany?

Sky Deutschland has an estimated audience of 1,755,307 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sky Deutschland fans?

31.0% of Sky Deutschland fans are female, 69.0% are male, with an average age of 40.9 years.

03

Which brands do Sky Deutschland fans like most?

Sky Deutschland fans show strongest brand affinity for FC Bayern Munich (1.88×), Borussia Dortmund (2×), and FIFA World Cup (1.68×) over the country average.

04

Where do Sky Deutschland fans live in Germany?

Sky Deutschland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sky Deutschland fans also like?

Beyond Sky Deutschland itself, the audience over-indexes on Borussia Dortmund (2×), FIFA World Cup (1.68×), Transfermarkt (2.64×), and Sportschau (2.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pay TV audiences in Germany

See Sky Deutschland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sky Deutschland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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