IHF World Men's Handball Championship Audience in Germany

IHF World Men's Handball Championship logo

IHF World Men's Handball Championship has an estimated audience of 6,343,444 people in Germany. 39.2% are female, 60.8% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: IHF World Women's Handball Championship, SG Flensburg-Handewitt, Füchse Berlin, MT Melsungen, European Men's Handball Championship.

The average IHF World Men's Handball Championship fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include IHF World Women's Handball Championship, SG Flensburg-Handewitt, Füchse Berlin, with strongest over-indexing on IHF World Women's Handball Championship (102.61× the country average). Demographically, the IHF World Men's Handball Championship audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Handball

Demographics of IHF World Men's Handball Championship fans

Demographic split for IHF World Men's Handball Championship audience in Germany
MetricValue
Female39.2%
Male60.8%
Average age36.3
Estimated audience size6,343,444

Audience persona

The typical IHF World Men's Handball Championship fan in Germany is more male, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for IHF World Women's Handball Championship.

Top regions in Germany

Top regions ranked by reach for IHF World Men's Handball Championship in Germany
RegionReachAffinity
Nordrhein-Westfalen1,457,6030.94×
Baden-Württemberg1,058,1141.1×
Niedersachsen771,7721.13×
Bayern733,1130.65×
Hessen500,6920.93×
Sachsen-Anhalt448,0242.45×
Schleswig-Holstein439,3601.73×
Sachsen311,5950.9×
Rheinland-Pfalz290,5100.82×
Berlin225,6080.72×
Brandenburg214,3150.98×
Thüringen188,9841.05×
Mecklenburg-Vorpommern135,9581.01×
Hamburg116,6140.73×
Saarland81,0440.94×
Bremen35,3820.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IHF World Men's Handball Championship audience
BrandAffinityCategory
IHF World Women's Handball Championship102.61×Sports
SG Flensburg-Handewitt136.14×Sports
Füchse Berlin118.1×Sports
MT Melsungen124.84×Sports
European Men's Handball Championship55.55×Sports
Handball-Bundesliga35.45×Sports
SC Magdeburg38.36×Sports
THW Kiel34.96×Sports
Tracy Chapman54.18×Music & Radio
Borussia Dortmund3.33×Sports
FIFA World Cup3.45×Sports
UEFA Champions League3.43×Sports
Bundesliga3.04×Sports
2. Bundesliga3.88×Sports
FC Bayern Munich2.62×Sports
Premier League4.59×Sports
F.C. Hansa Rostock5.89×Sports
Handball5.86×Sports
Holstein Kiel7.44×Sports
UEFA Europa League4.46×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IHF World Men's Handball Championship audience
TraitClusterScore
Sports ActivityPOWER1.37
Healthy LifestyleBALANCE1.27
SustainabilityBALANCE1.17
Career OrientationPOWER1.17
Early Adopter MentalityPOWER1.14
Convenience OrientationPREMIUM1.02

Worldwide distribution

Worldwide audience distribution share by country for IHF World Men's Handball Championship
CountryShare
Germany40.7%
France11.1%
Spain6.7%

See IHF World Men's Handball Championship audiences in other countries

More Handball audiences in Germany

Frequently asked questions

How many fans does IHF World Men's Handball Championship have in Germany?

IHF World Men's Handball Championship has an estimated audience of 6,343,444 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of IHF World Men's Handball Championship fans?

39.2% of IHF World Men's Handball Championship fans are female, 60.8% are male, with an average age of 36.3 years.

Which brands do IHF World Men's Handball Championship fans like most?

IHF World Men's Handball Championship fans show strongest brand affinity for IHF World Women's Handball Championship (102.61×), SG Flensburg-Handewitt (136.14×), and Füchse Berlin (118.1×) over the country average.

Where do IHF World Men's Handball Championship fans live in Germany?

IHF World Men's Handball Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,457,603), Baden-Württemberg (reach 1,058,114), and Niedersachsen (reach 771,772). These three regions account for the largest share of the active audience.

What other brands do IHF World Men's Handball Championship fans also like?

Beyond IHF World Men's Handball Championship itself, the audience over-indexes on SG Flensburg-Handewitt (136.14×), Füchse Berlin (118.1×), MT Melsungen (124.84×), and European Men's Handball Championship (55.55×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for IHF World Men's Handball Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.