IHF World Men's Handball Championship Audience in Germany
IHF World Men's Handball Championship has an estimated audience of 6,343,444 people in Germany. 39.2% are female, 60.8% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Militarism, Graham Greene, Litter box, Handmade Gifts, Graham Greene (actor).
The average IHF World Men's Handball Championship fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Militarism, Graham Greene, Litter box, with strongest over-indexing on Militarism (102.61× the country average). Demographically, the IHF World Men's Handball Championship audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Handball
Demographics of IHF World Men's Handball Championship fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 36.3 |
| Estimated audience size | 6,343,444 |
Audience persona
The typical IHF World Men's Handball Championship fan in Germany is more male, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for Militarism.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,457,603 | 0.94× |
| Baden-Württemberg | 1,058,114 | 1.1× |
| Niedersachsen | 771,772 | 1.13× |
| Bayern | 733,113 | 0.65× |
| Hessen | 500,692 | 0.93× |
| Sachsen-Anhalt | 448,024 | 2.45× |
| Schleswig-Holstein | 439,360 | 1.73× |
| Sachsen | 311,595 | 0.9× |
| Rheinland-Pfalz | 290,510 | 0.82× |
| Berlin | 225,608 | 0.72× |
| Brandenburg | 214,315 | 0.98× |
| Thüringen | 188,984 | 1.05× |
| Mecklenburg-Vorpommern | 135,958 | 1.01× |
| Hamburg | 116,614 | 0.73× |
| Saarland | 81,044 | 0.94× |
| Bremen | 35,382 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Militarism | 102.61× | Politics & Society |
| Graham Greene | 6.18× | Literature |
| Litter box | 1.56× | Pets & Animals |
| Handmade Gifts | 1.93× | Kids & Family |
| Graham Greene (actor) | 3.35× | |
| Noodle (Gorillaz) | 2.53× | Music & Radio |
| Emperor Entertainment Group | 2.9× | Business & Career |
| Bully (2011 film) | 4.54× | Movies & TV |
| Oliver Kahn | 2.52× | Sports |
| Alaska | 2.47× | Travel & Leisure |
| Icon (magazine) | 1.74× | Arts & Culture |
| The Equalizer | 3.4× | Movies & TV |
| Fareham | 23.57× | Travel & Leisure |
| Hebe | 3.09× | Home & Garden |
| Google Analytics | 1.61× | Internet & Social Media |
| Buddy – The Buddy Holly Story | 2.91× | Music & Radio |
| Puna, Hawaii | 54.18× | Travel & Leisure |
| Figure painting (hobby) | 2.23× | Arts & Culture |
| Ivy Lab | 8.5× | |
| Trakehner | 7.4× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.37 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Sustainability | BALANCE | 1.17 |
| Career Orientation | POWER | 1.17 |
| Early Adopter Mentality | POWER | 1.14 |
| Convenience Orientation | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 40.7% |
| France | 11.1% |
| Spain | 6.7% |
See IHF World Men's Handball Championship audiences in other countries
- IHF World Men's Handball Championship — United States
- IHF World Men's Handball Championship — United Kingdom
- IHF World Men's Handball Championship — France
- IHF World Men's Handball Championship — Italy
- IHF World Men's Handball Championship — Spain
- IHF World Men's Handball Championship — Brazil
- IHF World Men's Handball Championship — Japan
- IHF World Men's Handball Championship — South Korea
- IHF World Men's Handball Championship — India
More Handball audiences in Germany
- IHF World Women's Handball Championship (1,697,078)
- Handball-Bundesliga (1,626,296)
- Juri Knorr (1,124,901)
- SC Magdeburg (1,080,543)
- European Men's Handball Championship (1,078,956)
Frequently asked questions
How many fans does IHF World Men's Handball Championship have in Germany?
IHF World Men's Handball Championship has an estimated audience of 6,343,444 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of IHF World Men's Handball Championship fans?
39.2% of IHF World Men's Handball Championship fans are female, 60.8% are male, with an average age of 36.3 years.
Which brands do IHF World Men's Handball Championship fans like most?
IHF World Men's Handball Championship fans show strongest brand affinity for Militarism (102.61×), Graham Greene (6.18×), and Litter box (1.56×) over the country average.
Where do IHF World Men's Handball Championship fans live in Germany?
IHF World Men's Handball Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,457,603), Baden-Württemberg (reach 1,058,114), and Niedersachsen (reach 771,772). These three regions account for the largest share of the active audience.
What other brands do IHF World Men's Handball Championship fans also like?
Beyond IHF World Men's Handball Championship itself, the audience over-indexes on Graham Greene (6.18×), Litter box (1.56×), Handmade Gifts (1.93×), and Graham Greene (actor) (3.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IHF World Men's Handball Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.