Rascasse Audience Intelligence

IHF World Men's Handball Championship Audience in Germany

A data profile of the people who buy, follow and care about IHF World Men's Handball Championship in Germany — modelled from more than twelve digital signal sources. IHF World Men's Handball Championship has an estimated audience of 7,004,103 people in Germany.

#1among Handball in Germany#10among Event in Germany#50in Sports

The average IHF World Men's Handball Championship fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include IHF World Women's Handball Championship, European Men's Handball Championship, THW Kiel, with strongest over-indexing on IHF World Women's Handball Championship (92.21× the country average).

Demographically, the IHF World Men's Handball Championship audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical IHF World Men's Handball Championship fan in Germany is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for IHF World Women's Handball Championship.

Category: Sports · Type: Event · Subtype: Handball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IHF World Men's Handball Championship profile in Germany.

Audience size
7M
in Germany
Gender
39.2%♀
60.8% male
Age
36.3
average years
Country rank
#645
Event in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of IHF World Men's Handball Championship fans

39.2% are female, 60.8% are male, average age 36.3.

Fig. 02

Gender split

39.2%
Female
60.8%
Male
Demographic split for IHF World Men's Handball Championship audience in Germany
MetricValue
Female39.2%
Male60.8%
Average age36.3
Estimated audience size7,004,103
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the IHF World Men's Handball Championship audience in Germany
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4921%
50+14%
Fig. 04

Worldwide distribution

38.6%

of the worldwide IHF World Men's Handball Championship audience comes from Germany.

Worldwide audience distribution share by country for IHF World Men's Handball Championship
CountryShare
Germany38.6%
France9.6%
Denmark6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IHF World Men's Handball Championship audience in Germany is strongest.

Fig. 05

Top regions by affinity

IHF World Men's Handball Championship fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~500K2.57×
02Schleswig-Holstein~500K1.78×
03Thüringen~200K1.12×
04Niedersachsen~800K1.10×
05Baden-Württemberg~1M1.07×
06Mecklenburg-Vorpommern~100K0.99×
07Brandenburg~200K0.97×
08Saarland~80K0.97×
09Nordrhein-Westfalen~1.5M0.93×
10Hessen~500K0.93×
11Sachsen~300K0.87×
12Rheinland-Pfalz~300K0.82×
13Hamburg~100K0.73×
14Berlin~200K0.69×
15Bremen~40K0.66×
16Bayern~700K0.64×
Fig. 06

Affinity by region

Affinity by region — IHF World Men's Handball Championship, Germany
0.64×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IHF World Men's Handball Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IHF World Men's Handball Championship audience
#·InterestCategoryAffinity×
01IHF World Women's Handball ChampionshipSports92.21×
02European Men's Handball ChampionshipSports87.48×
03SG Flensburg-HandewittSports75.49×
04UEFA Women's ChampionshipSports75.36×
05Yours ClothingFashion & Accessoires62.45×
06THW KielSports62.41×
07Füchse BerlinSports38.06×
08EHF Champions LeagueSports28.22×
09AOLInternet & Social Media25.96×
10Rhein-Neckar LöwenSports25.11×
11American Beauty (1999 film)Movies & TV20.15×
12Handball-BundesligaSports20.00×
13Richard WagnerMusic & Radio20.00×
14sheegoFashion & Accessoires16.38×
15SC MagdeburgSports15.89×
16Borussia MönchengladbachSports4.04×
17SV Werder BremenSports3.05×
18Borussia DortmundSports2.78×
19FC Bayern MunichSports2.16×
20FIFA World CupSports2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IHF World Men's Handball Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IHF World Men's Handball Championship audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.18×
Sports ActivityPOWER1.13×
MindfulnessBALANCE1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IHF World Men's Handball Championship audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
SpiritualityBALANCE0.66×
ExtroversionTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IHF World Men's Handball Championship have in Germany?

IHF World Men's Handball Championship has an estimated audience of 7,004,103 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of IHF World Men's Handball Championship fans?

39.2% of IHF World Men's Handball Championship fans are female, 60.8% are male, with an average age of 36.3 years.

03

Which brands do IHF World Men's Handball Championship fans like most?

IHF World Men's Handball Championship fans show strongest brand affinity for IHF World Women's Handball Championship (92.21×), European Men's Handball Championship (87.48×), and THW Kiel (62.41×) over the country average.

04

Where do IHF World Men's Handball Championship fans live in Germany?

IHF World Men's Handball Championship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~1M), and Niedersachsen (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do IHF World Men's Handball Championship fans also like?

Beyond IHF World Men's Handball Championship itself, the audience over-indexes on European Men's Handball Championship (87.48×), THW Kiel (62.41×), SG Flensburg-Handewitt (75.49×), and UEFA Women's Championship (75.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Handball audiences in Germany

See IHF World Men's Handball Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for IHF World Men's Handball Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →